Nénés Paris
Discover how Nénés Paris turned a struggle with high CAC on Pinterest Ads into 7x ROAD with first-party attribution.
FIRST-PARTY DATA
7x ROAS for customer acquisition using the Polar Pixel
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Problem
Nénés Paris struggled with high CAC on Pinterest Ads, failing to maintain a 7x ROAS target for customer acquisition.
Action
Nénés Paris used the first-party Polar Pixel to accurately track and monitor channel performance. They found Pinterest Ads only useful for retargeting, while Meta ads performed better overall. Ultimately, they reallocated the Pinterest ad spend to Meta for acquisition.
Outcome
Since reallocating their budget, they confidently scaled their marketing spend while reaching their initial target of 7x ROAS.
