Rocky Mountain Oils faced shrinking ROAS despite positive metrics from a Google campaign. Lacking insights from Google’s ad platform, they couldn’t discern if the campaign was acquiring new customers.

Using the Polar Pixel to track and attribute sales accurately, and the Polar platform to analyze the results, they identified New Gross Sales as the determining metric. The brand discovered the campaign was only bringing back existing customers and switched to an older, more effective acquisition campaign.

By reallocating budget and focusing on acquiring new customers, Rocky Mountain Oils was able to optimize ad spend and drive growth in two stores more effectively.