Analyse, test and improve your customer acquisition built for Shopify brands.

Understanding CAC, MER, and Contribution Margin shouldn’t be complicated.Polar ingests and maps data from all your sources, giving you instant access to crucial cross-business metrics—no spreadsheets, no manual work, just clear, actionable insights.

Get detailed visibility into the full journey of each customer. Polar lets you clearly see every campaign they interacted with, the products they viewed, the promo codes they used, and exactly what they purchased.

Polar pinpoints which channels and campaigns deliver the best results, so you know exactly where to invest and where to cut back. With ten attribution models, you can measure success based on your current strategy—whether it’s driving awareness, maximizing conversions, or a balanced approach in between.

Clicks alone don’t always tell the full story. Polar helps you run easy incrementality tests, revealing the real impact of each campaign. You’ll spend your marketing budget on channels that truly make a difference.

Polar sends key event data directly back to platforms like Meta and TikTok through Conversions API (CAPI). This helps these platforms see important actions customers take on your site, improving their targeting. You don’t just measure ad performance—you actively improve the results your ad platforms deliver.