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Cohorts & CLTV
How to use Cohorts to understand where you're acquiring customers, at what cost, and at what lifetime value.
Why cohorts matter
Cohorts show you where you acquire customers, at what cost, and at what lifetime value.
What you'll learn
- Reading a cohort curve
- 60/90-day LTV
- Payback windows
LTV benchmarks
| Window | Good | Great |
|---|---|---|
| 60-day LTV | $80 | $120+ |
| 90-day LTV | $110 | $160+ |