🔁
Retention & repeat rate
Measure retention and repeat purchase behaviour.
Overview
Retention is the engine of profitable growth. Here's how to read it in Polar.
What you'll learn
- Repeat rate vs retention rate
- Cohort curves
- Where to intervene
Benchmarks
| Window | Good | Great |
|---|---|---|
| 30-day repeat | 15% | 25%+ |
| 90-day repeat | 30% | 45%+ |