🎬
Creative performance basics
How to judge which creatives actually work.
Overview
Stop guessing which ads work. Use Polar's creative analytics.
Metrics that matter
- Hook rate
- Hold rate
- Spend & ROAS per creative
Benchmarks
| Metric | Good | Great |
|---|---|---|
| Hook rate | 25% | 35%+ |
| Hold rate | 10% | 20%+ |