Providing Merci Handy with a holistic overview of their e-commerce performance
connected
per month
Advancing Ecommerce Performance with Polar Analytics
Guided by the motto of transforming "the ordinary into extraordinary" and infusing "joy and colours into everyday life products," Merci Handy was born. The brand has grown to be recognized for its strong image, community orientation, and innovative collaborations. With a dynamic team of 20 members, Merci Handy has expanded from hand care to body care, skin care, and oral care products, thus maintaining both offline and online presence and pursuing international development.
The Early Days: Pre-Polar Pain Points
"Our primary aim was to retain customers by leveraging our mission statements. We sought to build a robust online community and used hand care products as a gateway to introduce customers to our other product ranges, including oral care, body care, and skin care. We also aimed to promote limited editions and loyalty programs online to enhance this channel. Before adopting Polar Analytics, our data sources were scattered, and monitoring growth was challenging. We relied on Google Analytics for retention and Shopify for sales, which often led to time-consuming data consolidation on spreadsheets."
"We were searching for a platform that could consolidate our data sources in a single place and provide views by store. We wanted a reliable and human relationship with our growth platform. The choice to switch to Polar Analytics came as we recognized its capabilities in meeting these critical needs."
Polar provides a holistic overview of our ecommerce performance and an optimal reactivity to optimize our marketing
Jumping into Polar: 10' integration
The Usage and Features: From Custom Reports to Automated Slack Reports
"Features like 'Views' and the ability to create 'homemade metrics' are invaluable to us. The Custom Reports feature caters to our continuously changing specific needs. Moreover, the Automated Slack Reports have significantly streamlined our reporting process."
The Return on Investment: Time-Saving and Quick Marketing Adjustments
"The introduction of Polar Analytics has allowed us to save substantial time in reporting and analyzing key metrics, which is especially beneficial for a small team like ours. It provides us with an overview of our work, enabling quick adjustments to our marketing actions. Polar has thus transformed our operations, bringing fluidity and tranquility to our business operations. While the exact monetary impact may be complex to quantify, the streamlined processes and swift actions enabled by Polar are undoubtedly having a positive effect on our overall performance."
In conclusion, Merci Handy's adoption of Polar Analytics demonstrates the significant improvements that can be achieved in ecommerce performance and decision-making through the application of an integrated data analytics platform.
Before integrating Polar Analytics, Merci Handy faced the common challenge of scattered data sources and time-consuming data consolidation. Their goals were to streamline data management and gain a comprehensive overview of their performance across all stores.
After adopting Polar Analytics, Merci Handy found features like 'Views,' 'homemade metrics,' Custom Reports, and Automated Slack Reports invaluable for addressing their needs. These capabilities not only significantly reduced the time spent on reporting and analysis but also facilitated swift adjustments to their marketing efforts, thereby improving their overall performance.
While it may be complex to determine the exact monetary impact, it's clear that the time-saving benefits and the improved decision-making capabilities facilitated by Polar Analytics have positively influenced Merci Handy's business operations. The case of Merci Handy underscores the transformative potential of leveraging a comprehensive data analytics platform for ecommerce businesses.
What where your goals ?
What are your marketing challenges ?
"Our primary aim was to retain customers by leveraging our mission statements. We sought to build a robust online community and used hand care products as a gateway to introduce customers to our other product ranges, including oral care, body care, and skin care. We also aimed to promote limited editions and loyalty programs online to enhance this channel. Before adopting Polar Analytics, our data sources were scattered, and monitoring growth was challenging. We relied on Google Analytics for retention and Shopify for sales, which often led to time-consuming data consolidation on spreadsheets."
"We were searching for a platform that could consolidate our data sources in a single place and provide views by store. We wanted a reliable and human relationship with our growth platform. The choice to switch to Polar Analytics came as we recognized its capabilities in meeting these critical needs."
How did you monitor growth before Polar Analytics ?
The Usage and Features: From Custom Reports to Automated Slack Reports
"Features like 'Views' and the ability to create 'homemade metrics' are invaluable to us. The Custom Reports feature caters to our continuously changing specific needs. Moreover, the Automated Slack Reports have significantly streamlined our reporting process."
The Return on Investment: Time-Saving and Quick Marketing Adjustments
"The introduction of Polar Analytics has allowed us to save substantial time in reporting and analyzing key metrics, which is especially beneficial for a small team like ours. It provides us with an overview of our work, enabling quick adjustments to our marketing actions. Polar has thus transformed our operations, bringing fluidity and tranquility to our business operations. While the exact monetary impact may be complex to quantify, the streamlined processes and swift actions enabled by Polar are undoubtedly having a positive effect on our overall performance."
What were your needs ?
In conclusion, Merci Handy's adoption of Polar Analytics demonstrates the significant improvements that can be achieved in ecommerce performance and decision-making through the application of an integrated data analytics platform.
Before integrating Polar Analytics, Merci Handy faced the common challenge of scattered data sources and time-consuming data consolidation. Their goals were to streamline data management and gain a comprehensive overview of their performance across all stores.
After adopting Polar Analytics, Merci Handy found features like 'Views,' 'homemade metrics,' Custom Reports, and Automated Slack Reports invaluable for addressing their needs. These capabilities not only significantly reduced the time spent on reporting and analysis but also facilitated swift adjustments to their marketing efforts, thereby improving their overall performance.
While it may be complex to determine the exact monetary impact, it's clear that the time-saving benefits and the improved decision-making capabilities facilitated by Polar Analytics have positively influenced Merci Handy's business operations. The case of Merci Handy underscores the transformative potential of leveraging a comprehensive data analytics platform for ecommerce businesses.