



What’s the true impact of your marketing spend?
For example, just because a customer clicked on an ad before purchasing doesn’t necessarily mean the ad caused the purchase. In reality, they might have been planning to buy anyway, making the ad more of a coincidence than a driver of sales.
On the other hand, your Youtube awareness campaign drove purchases with no click attribution.
On the other hand, your Youtube awareness campaign drove purchases with no click attribution.
The causal approach
It's akin to a randomized control trial (RCT) where you compare outcomes between a group exposed to marketing and an unexposed control group. But instead of testing with individuals, it randomizes across geographic regions. By exposing some regions to marketing while holding others back, you can directly measure the incremental lift your marketing generates.


How it works

1
We analyse your historical sales and provide a comprehensive experiment design and simulation: geographical regions selection, duration and results accuracy range.
2
We implement the geographical targeting of the campaigns you want to test.
3
You can monitor the results in our report and uncover the incremental conversion value, true CAC and ROAs of your campaigns.
Causal lift is ideal for $5m+ revenue brands.