Ecommerce Benchmarks: How Do You Stack Up?

It depends on your vertical and AOV. Food & Beverage benchmarks around 3.21%, Beauty at 2.98%, Electronics at 2.71%, and Automotive at 1.12%. High-AOV categories naturally convert lower. Compare against your specific industry P25 (bottom 25%) and P75 (top 25%) to understand where you stand. If you are below P25, there is significant room for improvement.

Significantly. Brands doing $100M+ in revenue post 6.29% CVR, 18.9% ATC rate, and 31.9% cart-to-purchase - all the highest of any revenue tier. The $5M-$20M tier has the worst CAC efficiency, caught between startup scrappiness and enterprise scale advantages. Scale brings better data for ad algorithms, stronger brand recognition, and larger catalogs that improve discovery.

The cross-industry median cart-to-purchase rate is 24.12%, meaning roughly 76% of carts are abandoned. But this varies enormously: Pets converts 48.6% of carts while Retail converts just 9.7%. The main drivers of abandonment are unexpected shipping costs (55%), complicated checkout (21%), and trust concerns (17%). If your rate is below your industry P25, start with transparent pricing and simplified checkout.

Our benchmarks are updated weekly based on anonymized, aggregated data from thousands of  Shopify brands across 16 industries. Data has been tracked since December 2022, giving us 4+ years of historical trends. All metrics shown are medians (not averages) to avoid skew from outliers.

Focus on the biggest gaps first. CVR below your industry P25 is critical - address traffic quality, product pages, and checkout friction. ATC rate below 5% means your product pages need work (imagery, pricing, social proof). Cart-to-purchase below P25 points to checkout problems (unexpected costs, too many steps, missing payment options). AOV below median is lower priority unless your margins are very thin. Always test changes systematically and measure against your own baseline, not just industry averages.