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Weekly eCommerce Benchmarks
Compare Top KPIs by Industries

Analyze Metrics Like CAC, AOV, and ROAS with real-time data from 2,700+ Shopify Merchants
Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
nohow
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Almond Cow
Hero
Fanjoy
Soko Glam
Polène

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Uncover how your Shopify store metrics stack up. Make data-driven decisions with real-time benchmarks updated every week from over 2,000 brands.

Last week benchmarks by Industries

Benchmark for Fashion

Total sales saw a significant increase of 30.72% week over week, suggesting improved performance. Despite the decrease in the Average Conversion Rate (ACR) by 16.64%, the Average Order Value (AOV) increased by 16.74%, compensating for the lower conversion rate. The Cost of Acquisition (CAC) decreased by 9.55%, indicating more cost-effective marketing efforts. Furthermore, Return on Ad Spend (ROAS) increased by 24.35%, indicating more profitable ad campaigns. The YoY changes indicate overall growth and improved efficiency in campaigns.
Fashion

Benchmark for Health & Beauty

Sales have seen a significant 18.47% YoY growth, driven by an impressive increase in conversion rate (11.99% YoY). However, caution is advised as CAC has decreased by 11.39% YoY, which might indicate less efficient customer acquisition. Despite a slight dip in AOV (-1.88% YoY), ROAS has improved by 6.67% YoY, compensating for the higher CAC. Facebook ad spending has increased by 39.19% YoY, but with a drop in CPM (-27.51% YoY), indicating better ad efficiency.
Health & Beauty

Benchmark for Home & Garden

Total sales increased significantly by 67% YoY, indicating a strong growth in demand. The average conversion rate also saw an 8% YoY increase, suggesting improved marketing effectiveness. Interestingly, despite this increase in sales and conversion rate, the average CAC decreased by 38.87% YoY, indicating more efficient customer acquisition. AOV saw a YoY increase of 48.28%, suggesting customers are purchasing more expensive items or buying in larger quantities. ROAS also increased by 125.88% YoY, indicating a highly effective return on ad spend.
Home & Garden

Benchmark for Sporting Goods

Notable YoY increases in total sales (208.84%) and average conversion rate (116.17%) suggest effective marketing strategies implemented. However, the decrease in CAC by 36.33% indicates a more cost-effective customer acquisition. AOV has also increased by 7.46%, indicating customers are spending more per transaction. ROAS has increased significantly by 61.29%, showing a better return on ad spend. Despite a decrease in Facebook ad spend, the ROAS from Facebook ads has increased, suggesting improved ad efficiency.
Sporting Goods

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Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
nohow
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Almond Cow
Hero
Fanjoy
Soko Glam
Polène

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