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Weekly ecommerce Benchmarks
Compare Top KPIs by Industries

Analyze Metrics Like CAC, AOV, and ROAS with real-time data from 2,700+ Shopify Merchants
Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
nohow
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Soko Glam
Fanjoy
Hero
Almond Cow
Polène

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Last week benchmarks by Industries

Benchmark for Fashion

Sales declined by 3.7% week over week; however, conversion rates improved, suggesting better quality traffic. Although the average cost of acquiring a customer (CAC) increased by 8.8%, the return on ad spend (ROAS) also increased by 3.2%, indicating more efficient marketing spend. The average order value (AOV) dropped by 6.4%, which may be due to promotional activities or changes in product mix. On a YoY basis, all key metrics show a negative trend, which demands a strategic review.
Fashion

Benchmark for Health & Beauty

Despite a 23.4% YoY increase in total sales, the average conversion rate has decreased by 17.7%. This suggests that while traffic may be up, the quality or intent of the traffic may be lower. The AOV has also decreased by 11.7% YoY, suggesting customers are buying less expensive items. However, the CAC has only increased slightly by 3.4%, showing efficient customer acquisition. The ROAS has decreased by 12%, indicating less return on ad spend. This could be due to increased competition or changes in ad effectiveness.
Health & Beauty

Benchmark for Home & Garden

Despite a decrease in Total Sales by 9.3% from the previous week, the Average Order Value (AOV) has increased by 9.9%, suggesting customers are buying more expensive items. The average Customer Acquisition Cost (CAC) has also risen by 7%, which could be contributing to the decline in sales. However, the Return On Advertising Spend (ROAS) has improved by 4.7% week over week, indicating a more efficient ad spend. The conversion rate has dropped slightly by 1.6%, suggesting a need to optimize the conversion process.
Home & Garden

Benchmark for Sporting Goods

Week on week, total sales declined by 8.8% despite a 4.4% increase in conversion rate, indicating a less effective customer acquisition strategy. Although the CAC decreased by 7.5%, the AOV also dropped by 10.3%, which could explain the lower sales. The ROAS increased by 5.5%, suggesting that ad spend is becoming more efficient. However, the significant YoY increase in total sales (83.3%) and ROAS (25.1%) implies overall positive growth. The drop in Facebook CPM and increase in ROAS suggests improved ad targeting.
Sporting Goods

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Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
nohow
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Soko Glam
Fanjoy
Hero
Almond Cow
Polène

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