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Weekly eCommerce Benchmarks
Compare Top KPIs by Industries

Analyze Metrics Like CAC, AOV, and ROAS with real-time data from 2,000+ Shopify Merchants
Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Almond Cow
Hero
Fanjoy
Soko Glam

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Uncover how your Shopify store metrics stack up. Make data-driven decisions with real-time benchmarks updated every week from over 2,000 brands.

Last week benchmarks by Industries

Benchmark for fashion

Notable YoY increase in conversion rates (58.2%) suggests effective marketing and customer engagement strategies. However, a week-over-week decrease (from 2.86% to 2.52%) may indicate saturation or changes in customer behavior. The CAC has increased both YoY (18.2%) and week-over-week, hinting at higher marketing expenses. Despite this, the ROAS remains high (5.99), indicating good return on marketing investments. Monitor AOV, as a slight decrease was observed from last week.
fashion

Benchmark for Health & Beauty

Week-over-week, total sales decreased by 29.9%, indicating a significant drop in revenue. This could be attributed to the 12.1% drop in conversion rate, coupled with a 41.8% decrease in CAC, suggesting less spend on customer acquisition. Despite a slight 3.6% increase in AOV, the drastic drop in ROAS by 63.8% shows a lower return on ad spend. This implies that marketing efforts are not as effective as they should be. It's crucial to reassess the marketing strategy and optimize for higher conversion rates and ROAS.
Health & Beauty

Benchmark for Home & Garden

Total sales dropped week over week, indicating a decrease in revenue. Despite this, the average conversion rate has also slightly dropped, suggesting a lower proportion of website visitors are making purchases. Interestingly, the average cost of customer acquisition (CAC) remained stable. This could imply that current marketing strategies are not effectively converting customers. The average order value (AOV) also decreased, indicating customers are spending less. Despite the decline in ROAS, it remains relatively high, suggesting a strong return on ad spend.
Home & Garden

Benchmark for Sporting Goods

Despite a rise in the average CAC, the conversion rate has seen a downward trend, resulting in a decrease in total sales over the week. This indicates inefficiencies in customer acquisition strategies, possibly due to poor targeting or ad content. The ROAS has also decreased, signifying a lower return on ad spend. However, the AOV has slightly increased, suggesting customers are purchasing higher-value items, which could offset the increased CAC costs. Strategies should focus on improving conversion rates and optimizing ad spend.
Sporting Goods

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Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Almond Cow
Hero
Fanjoy
Soko Glam

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September 29, 2023

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September 29, 2023

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September 18, 2023

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