Weekly ecommerce Benchmarks
Compare Top KPIs by Industries

Analyze Metrics Like CAC, AOV, and ROAS with real-time data from 2,700+ Shopify Merchants
Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
nohow
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Soko Glam
Fanjoy
Hero
Almond Cow
Polène

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Last week benchmarks by Industries

Benchmark for Fashion

Despite a slight decrease in total sales (-3.95%) compared to last week, the average conversion rate has grown by 7.61%. The lower Customer Acquisition Cost (CAC) by 5.51% suggests more efficient marketing spend. However, the Average Order Value (AOV) has dropped slightly by 0.66%, which could impact overall profitability. The return on ad spend (ROAS) has improved significantly by 7.13%, indicating more effective ad campaigns. The drop in total Facebook spend (-16.62%) with an increase in ROAS suggests a more efficient use of the platform.
Fashion

Benchmark for Health & Beauty

Despite a slight increase in Total Sales week over week, the YoY change remains significantly negative. Average Conversion Rate has improved, suggesting better quality traffic or improved site experience. However, CAC has increased YoY, indicating higher marketing costs. The decline in ROAS YoY is alarming, suggesting less efficient marketing spend. AOV has decreased YoY, which might be due to increased discounts or lower-priced items. Facebook ad spend is stable, but efficiency (ROAS) is lower YoY.
Health & Beauty

Benchmark for Home & Garden

CAC has decreased by 7.24% week over week, suggesting a more efficient customer acquisition. Despite this, total sales dipped by 2.34%. Interestingly, the conversion rate also decreased by 2.75%, which may explain the drop in sales. However, AOV increased by 5.95%, indicating customers are buying more expensive items. ROAS improved by 11.91%, suggesting a better return on ad spend. This could be due to the decrease in CAC and the increase in AOV.
Home & Garden

Benchmark for Sporting Goods

Total sales increased by 11.9% WoW, indicating a positive trend. However, a 2.3% decrease in CAC and a slight increase in conversion rate (5.4%) suggest efficiency in customer acquisition, but a need for optimization. ROAS increased by 13.8% WoW, reflecting better return on ad spend. Despite a stable AOV, the increased conversion rate and reduced CAC contribute to improved sales. The YoY changes indicate a significant growth in sales (97.1%) and conversion rate (65.6%), though with a slightly decreased AOV (-0.6%).
Sporting Goods

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Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
nohow
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Soko Glam
Fanjoy
Hero
Almond Cow
Polène

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