We've secured a $9M Series A funding from top B2B SaaS investors! 🎉. Read more on Techcrunch.

Welcome to the Polar Analytics Blog

Hello, and welcome to the Polar Analytics Blog - your go-to hub for all things eCommerce data! Our mission here is simple: to empower direct-to-consumer (DTC) eCommerce businesses with valuable insights, actionable advice, and innovative strategies to unlock the power of their data. We're so excited to have you on board!

Latest publication:

More than just a collection of articles - it's a resource designed to empower you with:

  1. Industry Benchmarks: Understand where you stand in your industry and identify areas of opportunity to outperform your competitors.
  2. Market Insights: Stay ahead with the latest market trends and data-driven forecasts to help you plan for the future.
  3. Practical Tutorials: Get hands-on with data. We’ll guide you step by step through extracting, analyzing, and interpreting data to improve your business operations.
  4. Pro Tips: Benefit from our wealth of experience. We'll share invaluable tips and best practices to help you get the most out of your data.

Let's Dive in:

April 14, 2024
8 Attribution Models for Large Shopify Brands
This guide is your ticket to understanding the key Attribution Models and leveraging them to make more sense of what exactly drives your shoppers to buy.
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February 12, 2024
Precision Targeting in 2024: Unleash Data-Driven Ad Strategies for Campaign Success
In an evolving eCommerce landscape, the escalating Customer Acquisition Costs (CAC) have become a significant hurdle for brands, forcing them to adapt and refine their marketing strategies to scale and grow efficiently. Feeling the same pinch? Keep reading to unlock strategies and tools that can help eCommerce brands navigate these rising CACs effectively.
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October 18, 2023
The Ultimate Black Friday Checklist & Analysis for E-commerce Managers of Fast-Growing Brands
Elevate your Black Friday e-commerce strategy with our definitive playbook. From optimizing product promotion to pricing and discounts, we guide you through goal-oriented analytics and actions for maximizing net profit. Get ready to conquer Black Friday 2023 with actionable insights and a comprehensive checklist.
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October 7, 2023
Polar Analytics Raises $9M to Empower Modern Retail Brands to Scale Seamlessly Within the Shopify Ecosystem and Beyond
New York, NY: Polar Analytics, the all-in-one business intelligence platform for modern eCommerce brands, announced today that it has raised $9M in a Series A funding round led by Point Nine, a leading global B2B SaaS investor.
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September 13, 2023
The True Cost of Building a Data Stack Internally for Ecommerce
In this blog post, we delve into the evolution of eCommerce data infrastructure and the challenges and costs associated with building an in-house data stack. Discover the benefits of adopting an all-in-one platform, such as cost efficiency, faster implementation, seamless integration, scalability, expert support, and the ability to focus on core competencies, while considering the factors that influence this decision.
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September 13, 2023
Introducing Ask Polar: The Future of Data Analysis for eCommerce
Unleash the power of AI with Ask Polar! Dive into a world where complex eCommerce data is effortlessly transformed into user-friendly reports, making data analysis a breeze. Explore a future where data insights are universally accessible, enabling growth and efficiency for your brand.
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