The secret to a successful ecommerce business on Shopify: understanding LTV
Getting people to sign up for the product is hard. It requires a lot of...
David Dokes
Sep 24, 2021 · 7 min read
Welcome to the Polar Analytics Blog
Hello, and welcome to the Polar Analytics Blog - your go-to hub for all things eCommerce data! Our mission here is simple: to empower direct-to-consumer (DTC) eCommerce businesses with valuable insights, actionable advice, and innovative strategies to unlock the power of their data. We're so excited to have you on board!
Latest publication:
More than just a collection of articles - it's a resource designed to empower you with:
- Industry Benchmarks: Understand where you stand in your industry, and identify areas of opportunity to outperform your competitors.
- Market Insights: Stay ahead of the game with the latest market trends and data-driven forecasts to help you plan for the future.
- Practical Tutorials: Get hands-on with data. We’ll guide you step by step through extracting, analyzing, and interpreting data to improve your business operations.
- Pro Tips: Benefit from our wealth of experience. We'll share invaluable tips and best practices to help you get the most out of your data.
Let's Dive in:
David Dokes
May 25, 2023
Ecommerce Dashboard: What it is, How to use it, and Why it matters
Looking at different ecommerce metrics is like gazing into the night sky: there are so many data points you can (and should) track that the information available feels...infinite. Connecting and integrating data across different channels and platforms can be a full-time job, and as a result, teams are constantly playing catch-up with all of the numbers and data points they’re tracking across spreadsheets and dashboards. Enter an ecommerce dashboard.
David Dokes
May 25, 2023
The secret to a successful ecommerce business on Shopify: understanding LTV
You’ve probably noticed the acronym LTV (which stands for lifetime value of a customer) comes up frequently within the ecommerce space. There’s a reason for that. A study conducted on top-performing businesses found that on average, the LTV of those top businesses was five times higher than other companies.These companies are clearly onto something by focusing on driving up their LTV. But...how? And why?
David Dokes
May 25, 2023
Why we are building Polar Analytics?
Discover how Polar Analytics was born to support the rise of independent consumer brands. From marketplace dependency to the need for data-driven insights, this post delves into the challenges faced by DTC brands. Polar Analytics emerges as the solution, offering a full-stack business intelligence platform tailored to their needs. Join the journey to empower DTC brands and shape the future of e-commerce.