Welcome to the Polar Analytics Blog‍

Introducing Personas, the identity-based segmentation engine built for Shopify brands. Turn your Shopify data into rich, behavioral insights to drive smarter marketing and deeper customer connections.

Facing +50% tariffs and rising costs, ecommerce brands are forced to rethink everything from sourcing to pricing. This guide breaks down 11 practical strategies to protect margin, simplify ops, and keep growing under pressure.

Most geo tests fail because they’re built on flawed assumptions and unclear comparisons. Learn how to design smarter, simulation-backed experiments that deliver confident, decision-ready results.

Learn how to apply data insights to reduce CAC and boost profitability. Part 4 details actionable strategies for LTV by SKU, CAC by channel, assisted conversions, and real-time execution frameworks.

Discover how to replace vanity metrics with revenue-driving KPIs. Part 3 explains how to track blended CAC, contribution margins, and incremental ROAS to maximize profitability and optimize ad spend.

Learn how to clean and refine your ecommerce data to improve decision-making. Part 2 covers eliminating misleading metrics, segmenting revenue sources, and tracking net revenue for accurate CAC calculations.

Learn how to centralize and automate your ecommerce data to cut CAC by 15% in 2025. Part 1 explores eliminating data chaos, gaining real-time insights, optimizing ad spend, and building a foundation for sustainable growth.

Meta’s new tracking restrictions are killing your Meta ad performance—blocking “Purchase” tracking and shrinking your retargeting audiences. Fix it with first-party data. See how to restore ROAS and scale your ads.

Introducing Causal Lift: a powerful tool to measure the true impact of your marketing efforts. Learn how brands use it to uncover incremental value, optimize budgets, and achieve precise attribution.

Discover how to unify your metrics into a single, trusted source of truth, reduce CAC by 15%, and streamline your analytics with advanced automation. Get the playbook to sharpen your ecommerce operations and set a solid data foundation for 2025.

Learn more about the misunderstood but essential metric and how to leverage it effectively to scale your ecommerce brand.

Struggling with stale ads? Slip out of creative fatigue and get your ads working again with expert advice from two ecommerce marketing experts.

December might be flying by, but your year-end sales game isn’t over yet. Dive into last-minute strategies from ecommerce veterans Dylan Jones and Will Critcher to power through Q5, squeeze every drop of opportunity out of the holiday season, and set yourself up for 2024 success.

We’re thrilled to share that Polar Analytics has raised $18M in Series A funding to continue empowering retailers with data-driven growth tools. With over 3,715 merchants supported, we plan to scale our team, enhance product capabilities, and simplify first-party data collection for brands.

Discover the top 16 AI tools for ecommerce that can boost sales, improve customer service, and streamline operations. From analytics for data-driven insights to automating support, this guide highlights must-have tools for 2025. Plus, download the free AI readiness assessment and checklist to kickstart your AI transformation today.

Explore how targeted abandonment emails can turn missed sales into loyal customers. This blog reveals eight proven tactics, from free shipping offers to creating urgency, backed by examples from top ecommerce brands. Plus, grab a free ebook packed with actionable insights and email sequences to optimize your campaigns.

Discover how enrichment strategies and transitioning from third-party to first-party data solutions—like a server-side pixel, conversion enhancers, and email enrichment—can help brands overcome the limitations of tightening privacy regulations. Learn which tools can bridge these data gaps and enhance your own marketing efforts.

While you’re likely already using abandonment email flows, there’s a catch. And it’s likely costing you at least 20% in abandonment revenue … 

This guide is your ticket to understanding the key Attribution Models and leveraging them to make more sense of what exactly drives your shoppers to buy.

In an evolving eCommerce landscape, the escalating Customer Acquisition Costs (CAC) have become a significant hurdle for brands, forcing them to adapt and refine their marketing strategies to scale and grow efficiently.

Turn Black Friday from stressful to successful by learning how strategic preparation and data-driven decisions can transform your BFCM sales into your biggest win. Dive into our step-by-step guide that covers merchandising, pricing strategies, inventory management, and more to dominate this year’s holiday rush

New York, NY: Polar Analytics, the all-in-one business intelligence platform for modern eCommerce brands, announced today that it has raised $9M in a Series A funding round led by Point Nine, a leading global B2B SaaS investor.

In this blog post, we delve into the evolution of eCommerce data infrastructure and the challenges and costs associated with building an in-house data stack. Discover the benefits of adopting an all-in-one platform, such as cost efficiency, faster implementation, seamless integration, scalability, expert support, and the ability to focus on core competencies, while considering the factors that influence this decision.

Unleash the power of AI with Ask Polar! Dive into a world where complex eCommerce data is effortlessly transformed into user-friendly reports, making data analysis a breeze. Explore a future where data insights are universally accessible, enabling growth and efficiency for your brand.

In the fast-paced world of commerce, Direct-to-Consumer (DTC) brands have revolutionized the game by forging direct connections with customers. But to reach new heights, expanding beyond DTC is essential. This blog post delves into the strategies and benefits of venturing into retail and online marketplaces like Amazon. It highlights successful examples, provides insights on selling on Amazon, and emphasizes the importance of monitoring performance with tools like Polar Analytics.

Discover how Polar Analytics was born to support the rise of independent consumer brands. From marketplace dependency to the need for data-driven insights, this post delves into the challenges faced by DTC brands. Polar Analytics emerges as the solution, offering a full-stack business intelligence platform tailored to their needs. Join the journey to empower DTC brands and shape the future of e-commerce.

You’ve probably noticed the acronym LTV (which stands for lifetime value of a customer) comes up frequently within the ecommerce space. There’s a reason for that. A study conducted on top-performing businesses found that on average, the LTV of those top businesses was five times higher than other companies.These companies are clearly onto something by focusing on driving up their LTV. But...how? And why?

Looking at different ecommerce metrics is like gazing into the night sky: there are so many data points you can (and should) track that the information available feels...infinite. Connecting and integrating data across different channels and platforms can be a full-time job, and as a result, teams are constantly playing catch-up with all of the numbers and data points they’re tracking across spreadsheets and dashboards. Enter an ecommerce dashboard.