Transactional shopify data only show you what your customers buy. But not who they are or why they buy.
This makes segmentation shallow, and personalization generic.


With Polar's enriched Personas, you map your customers with 1500+ real-world traits: income, lifestyle, household size, shopping style, and more so you can finally see the humans behind the purchases.

By combining first-party purchase data with 1500+ enriched traits, Polar uses AI to segment your customer base into high-value personas based on real people, not assumptions.
Know who converts, what they care about, how to reach more of them and where.

Customer behavior changes. So should your strategy.


Polar lets you monitor how each persona evolves tracking revenue, engagement, and customer share while mapping shifts to product launches, campaigns, and seasonal events. Understand what drives change, and adjust in real time.

Understanding what customers buy is just the start the real value is knowing when, why, and what they’ll buy next.


With Polar’s Purchase Journey, you can track every step from first to fourth purchase, identify drop-off points, analyze timing between orders, and predict what each persona is most likely to buy next—so you can re-engage at the right moment and drive smarter upsells.

Export your enriched customer segments directly to Klaviyo, Meta, Google Ads, and more to launch ultra-personalized campaigns at scale.
Improve ad efficiency by targeting the right people, personalize emails and SMS flows for each persona, and boost retention, revenue, and LTV through data-backed activation, no guesswork needed.