AdRoll integration

AdRoll in Polar: retargeting spend, blended and attributed.

AdRoll spend, impressions, clicks and ROAS across web retargeting, native, social and CTV, pulled into Polar and stitched to real Shopify orders. See AdRoll next to Meta, Google and TikTok on one blended P&L, with Polar's own click attribution on top of what AdRoll reports.

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Connect AdRoll See the setup
Google Sheets → Polar

Everything AdRoll reports, next to what actually happened.

Spend and delivery from AdRoll, revenue and orders from Shopify, attribution from Polar. One row per campaign and audience, refreshed automatically.
Spend & Delivery
“Where did my AdRoll budget actually go?”
Spend, impressions, clicks, CPM and CPC down to the campaign and audience, refreshed on every sync.
spend by campaign / audience
ROAS & Revenue
“Is AdRoll's ROAS real, or over-reported?”
AdRoll over-credits itself: retargeting claims orders it merely touched last, and it can't see your other channels. Polar shows AdRoll-reported value next to first-party, de-duplicated, click-attributed revenue.
AdRoll ROAS vs Polar ROAS
Retargeting Reality
“How much AdRoll revenue is incremental?”
Retargeting shows ads to people already heading back. Polar separates click-driven return from view-through and returning-customer overlap so you see what AdRoll actually added.
incremental vs claimed
Creative & Placement
“Which ads and placements are working?”
CTR, clicks, spend and cost per conversion per creative across web retargeting, native, social and CTV.
CTR & CPA by placement
Audiences
“Retargeting or prospecting, which segment pays?”
Break spend and return down by audience and segment to see where new orders actually come from versus your own returning traffic.
prospecting vs retargeting
Blended Context
“What is AdRoll worth next to everything else?”
AdRoll sits in the same blended view as Meta, Google, TikTok, email and organic, on Net Sales, MER and true CAC.
AdRoll share of blended spend
Setup Guide

Connect AdRoll to Polar.

A Polar account with Shopify connected, admin access to the AdRoll (NextRoll) account you want to link, and one authorization. AdRoll comes in as a custom integration and Polar backfills your history automatically.
01 · What you need

A Polar account with Shopify

AdRoll plugs in next to your store data so spend meets revenue automatically.

Connect your data →

Admin access to AdRoll

You need admin access to the AdRoll (NextRoll) account you want to link so Polar can pull spend, impressions and conversions.

AdRoll →

One authorization

A single approval to link your AdRoll account. No pixel changes, no CSV exports, no data team required.

02 · Connect it, the easy way
1

Add AdRoll from Connectors ~1 min

Advertising section, or search for it.
In Polar, open Connectors, and in the Advertising section find AdRoll (or use the search bar). AdRoll is a custom integration, so click Connect to Polar Analytics to start the setup.
Open Polar connectors
2

Authorize AdRoll ~2 min

Approve access, then pick your account.
1
Sign in to AdRoll with an admin user and approve Polar Analytics’ access to your account.
2
Back in Polar, confirm the AdRoll account you want and save the configuration.
Best practice: connect the account that holds your live retargeting and prospecting campaigns first. You can add more later.
3

See it in your reports the payoff

Spend meets revenue, blended.
Polar backfills your history and keeps syncing. AdRoll flows into blended ROAS, MER, true CAC and your P&L, and into every Ask Polar answer, next to Meta, Google and TikTok.
Get started

Put AdRoll spend next to real revenue.

Connect once and every dashboard, report and AI answer reads your AdRoll performance, blended and attributed with the rest of your stack.

Book a demoConnect your data ↗
The Gap

Spend in. Blended truth out.

AdRoll pours spend, impressions, clicks and conversions into Polar. Polar stitches them to real Shopify orders, de-duplicates conversions with its first-party Pixel, and returns blended, click-attributed ROAS, MER and true CAC across every channel.

AdRoll

spend, impressions, ROAS
Polar

Polar

Featured Use Case

The AdRoll retargeting report that runs itself.

Every morning, a rule or an agent reviews yesterday's AdRoll delivery on Polar's attributed numbers and hands your team the pause, scale and watch calls, before anyone opens the AdRoll dashboard.
Daily at-risk AdRoll audiences● 7:00am, every day
Audience
Spend
ROAS
Call
Web retargeting – 30d
$980
0.9x
Pause
Cart abandoners
$610
4.1x
Scale
Prospecting – Native
$450
1.7x
Watch
Written by an AI agent every morning, on Polar's attributed numbers.

Scheduled automation

No AI needed

Use Polar Automations to run a rule every morning: flag any AdRoll audience below your ROAS floor after a spend threshold, and send it to Slack or email.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to review yesterday's AdRoll delivery, rank at-risk audiences, and draft the pause / scale / watch call with the reasoning.

Dig deeper into this use case
Other Use Cases

More Polar + AdRoll use cases

What teams run once AdRoll spend is blended and attributed in Polar.
Use case 01

Daily paid media report

Yesterday's spend, ROAS and MER across AdRoll, Meta, Google and TikTok, in your inbox before standup.

See the use case ›Use case 02

Retargeting incrementality

How much of AdRoll's revenue is genuinely added versus customers who were coming back anyway.

See the use case ›Use case 03

True CAC by channel

Blended and channel CAC that counts every order, not just AdRoll's self-reported conversions.

See the use case ›Use case 04

Budget reallocation call

Where the next $10k should go this week, ranked by incremental return across channels.

See the use case ›Use case 05

Prospecting vs retargeting

How much of AdRoll's return is new customers versus retargeting your own traffic.

See the use case ›Use case 06

Keep or cut AdRoll

A clean, blended read on whether AdRoll earns its budget once attribution is de-duplicated.

See the use case ›
Your Prompt Library

15 prompts a connected AdRoll account unlocks.

Blended ROAS, at-risk audiences, retargeting incrementality, true CAC. Once AdRoll is in Polar, ask in plain language.
Type
Audience
15 of 15
Get started · connect once · stays in sync

AdRoll reports its own numbers. Polar tells you the truth.

AdRoll over-credits retargeting and can't see your other channels. Connect it to Polar and every dashboard, report and AI answer reads your spend blended with Shopify, Meta, Google and TikTok, with first-party, de-duplicated attribution on top.

Get started by booking a demoConnect your data in Polar
Phase 1 ~5 minConnect your data in PolarConnect Shopify and your stack. Polar's semantic layer turns it into governed, blended metrics.
Phase 2 ~2 minAdd AdRoll and authorizeSet up the AdRoll custom integration, sign in with an admin user, confirm your account. Polar backfills your history.
Phase 3 the payoffUse it everywhereAdRoll powers blended ROAS, MER and true CAC across dashboards, reports and AI answers, always in sync.