Amazon Vendor Central integration

Amazon Vendor Central in Polar: orders in, real channel margin out.

Connect Amazon Vendor Central and your orders, fees and revenue flow into Polar, resolved as their own sales channel and blended with Shopify. You see Amazon Vendor Central profit and channel mix on one P&L instead of a separate Amazon Vendor Central dashboard.

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Connect Amazon Vendor Central See the setup
Google Sheets → Polar

What you can bring in

Revenue as a channel
"Can I see Amazon Vendor Central next to my store?"
Amazon Vendor Central revenue resolved as its own sales channel, blended with DTC.
channel: Amazon Vendor Central
Fees netted
"My Amazon Vendor Central margin is a mystery."
Fees pulled and netted out, so channel profit reflects what you keep.
fees netted out
Down to SKU
"Which products make money here?"
Sales and cost down to SKU and channel in a couple of clicks.
per SKU
Real margin
"What's my true Amazon Vendor Central margin?"
Channel profit on real cost, blended into contribution margin.
real channel margin
Channel mix
"How does Amazon Vendor Central compare to DTC?"
One P&L across channels, so you see mix and where growth comes from.
Amazon Vendor Central vs DTC
Custom depth
"How do I get the full data?"
A native connector for fees, payouts and product detail beyond the Shopify channel.
native connector

Amazon Vendor Central shows Amazon Vendor Central. Your business is more than Amazon Vendor Central.

Amazon Vendor Central reports in isolation, gross numbers, its own fees, its own dashboard, and it cannot see your DTC store or the rest of your stack. So the real question, what did Amazon Vendor Central actually make me next to everything else, has no home. Polar is that home.

Amazon Vendor Central on its own

  • Amazon Vendor Central numbers live apart from DTC.
  • Gross sales, with fees buried in separate reports.
  • No blended view of channel mix or true margin.
  • Nothing reconciles against your real P&L.

Amazon Vendor Central with Polar

  • Amazon Vendor Central resolved as a channel, blended on one P&L.
  • Fees netted out, so margin is real.
  • Channel mix and profit next to every other channel.
  • Every Amazon Vendor Central dollar reconciled into contribution margin.
Setup Guide

Connect Amazon Vendor Central.

01 · What you need
Polar

A Polar account with Shopify

A Polar account with Shopify connected. This connector plugs in right next to your stack.

Connect your data →

A Amazon Vendor Central seller account

Your Amazon Vendor Central account. Orders routing through Shopify resolve as a channel day one; deeper detail is a native connector.

Open Amazon Vendor Central →

Shopify connected

Amazon Vendor Central revenue reads next to your DTC store, so channel mix and margin sit on one P&L.

02 · Connect Amazon Vendor Central
1

Resolve as a channel day one

Via Shopify, nothing to set up.
If Amazon Vendor Central orders route through Shopify, Polar already resolves them as the Amazon Vendor Central sales channel. Check Acquisition by channel to confirm.
2

Add depth (custom) ~2 min

Fees, payouts, SKU detail.
For native depth, Amazon Vendor Central fees, payouts and product-level detail, Polar builds a direct connector.
3

One P&L across channels the payoff

Amazon Vendor Central next to DTC.
Amazon Vendor Central sits next to your DTC revenue on one blended P&L, at real margin, instead of a separate dashboard.
Get started

See Amazon Vendor Central profit, not just Amazon Vendor Central revenue.

Connect Amazon Vendor Central, let Polar net the fees out, and read it next to your DTC store on one P&L.

Book a demo Connect your data ↗
The Gap

The connector is only half of it.

Once your Amazon Vendor Central orders and fees are connected to Polar, you can use them wherever you already work. Ask Polar in plain language, pull them live through the Polar MCP, or schedule a snapshot into the report your team reads every morning.

Amazon Vendor Central

orders, fees, revenue
Polar

Polar

channel margin, blended

Ask Polar

Polar MCP

Scheduled reports

Featured Use Case

Channel profit, not channel revenue.

Channel profit, not channel revenue

Amazon Vendor Central looks fine in its own dashboard until you try to compare it to your DTC store: the numbers are gross, the fees are scattered, and there is no way to see channel profit next to Shopify on the same basis. Polar resolves Amazon Vendor Central as its own sales channel, nets the fees out, and blends it into one P&L, down to SKU and channel in a couple of clicks. The question stops being how much did Amazon Vendor Central gross and becomes what did Amazon Vendor Central actually keep, and how does that compare to DTC.

What makes it real

Fees netted out. Amazon Vendor Central fees pulled and subtracted, so channel margin is real, not gross.

Blended by channel. Amazon Vendor Central sits next to DTC and every other channel on one P&L.

Ask Polar, in plain language. “Show Amazon Vendor Central margin after fees by SKU, next to DTC.” No SQL, no export.

See how the blended P&L works
Other Use Cases

Other use cases

Use case 01

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See the use case › Use case 02

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See the use case › Use case 03

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See the use case › Use case 04

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See the use case › Use case 05

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See the use case ›
Your Prompt Library

Amazon Vendor Central in plain language

A scannable wall of sample prompts for your Amazon Vendor Central data inside Polar. Ask Polar, or Claude with the Polar MCP connected.
See it
Show my Amazon Vendor Central revenue by channel this month.
Break down Amazon Vendor Central orders by product.
Show Amazon Vendor Central next to DTC revenue.
Analyze it
What's my real Amazon Vendor Central margin after fees?
Compare Amazon Vendor Central profit to DTC contribution margin.
Which products are most profitable on Amazon Vendor Central?
Decide from it
Where should I push inventory, Amazon Vendor Central or DTC, on margin?
Which products deserve more Amazon Vendor Central support based on margin?
Summarize how Amazon Vendor Central channel mix changed since last month.
Get started · connect once · one P&L

Every channel, one P&L.

Connect Amazon Vendor Central, let Polar net the fees out and blend it with your DTC store, and see what the channel really made at real margin.

Get started by booking a demo Connect your data in Polar
Phase 1 day oneResolve as a channelOrders through Shopify show up as the Amazon Vendor Central channel.
Phase 2 ~2 minAdd depthA native connector for fees, payouts and SKU detail.
Phase 3 the payoffOne P&LAmazon Vendor Central next to DTC at real margin.