Apple App Store integration

Apple App Store in Polar: app revenue, net of Apple, on one P&L.

Downloads, in-app purchases and subscription revenue from the App Store, pulled into Polar and unified with your Shopify DTC business. See App Store proceeds net of Apple's commission, next to your store, on one blended P&L and true margin across channels.

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Connect Apple App Store See the setup
Google Sheets → Polar

Everything the App Store bills, next to the rest of your revenue.

Downloads, in-app purchases and subscriptions from Apple, orders and revenue from Shopify, all on one P&L. Apple's commission netted out so channel contribution is real, refreshed automatically.
Downloads & Units
“How many installs and units did the App Store move?”
App downloads and unit sales by app, refreshed on every sync, next to your store's order volume.
downloads & units by app
In-App Purchases
“What did in-app purchases actually bring in?”
IAP revenue by product, so consumables and one-time unlocks sit next to your Shopify sales, not in a separate Apple report.
IAP revenue by product
Subscriptions
“How healthy is my iOS subscriber base?”
Subscription revenue, trial conversions and churn from the App Store, blended with the rest of your recurring revenue.
subs, trials, churn
Sales vs Proceeds
“How much of App Store sales do I actually keep?”
Apple's commission is heavy and easy to forget. Polar shows gross sales next to proceeds after Apple's cut, so the number you plan on is real.
gross sales vs proceeds
Refunds & Cancellations
“What is being clawed back?”
Refunds and cancellations netted against revenue, so App Store contribution is not overstated by orders that reversed.
refunds netted out
Blended Context
“What is the App Store worth next to everything else?”
The App Store sits in the same blended view as Shopify, paid and organic, on Net Sales, channel mix and true margin.
App Store share of net revenue
Setup Guide

Connect the Apple App Store in a couple of clicks.

A Polar account with Shopify connected, App Store Connect access that can read Sales and Payments, and one authorization. Polar backfills your history automatically.
01 · What you need

A Polar account with Shopify

The App Store plugs in next to your store data so app revenue meets DTC revenue automatically.

Connect your data →

App Store Connect access

You need an App Store Connect account with a role that can see Sales and Trends and Payments and Financial Reports, typically an Admin or Finance role.

App Store Connect →

One authorization

A single approval to link App Store Connect. No SDK changes, no manual CSV exports, no data team required.

02 · Connect it, the easy way
1

Add Apple App Store from Connectors ~1 min

Sales Channels section, or search for it.
In Polar, open Connectors, and in the Sales Channels section find Apple App Store (or use the search bar). Click Connect to Polar Analytics.
Open Polar connectors
2

Authorize App Store Connect ~2 min

Grant access, then Polar backfills.
1
Sign in to App Store Connect and authorize Polar to read your Sales and Payments data.
2
Back in Polar, click Save Configuration. Polar backfills your download, IAP and subscription history and keeps it in sync.
Best practice: use an Admin or Finance role so both sales units and proceeds after Apple's commission come through.
3

See it in your reports the payoff

App revenue meets DTC, blended.
Polar keeps syncing. App Store downloads, IAP and subscription revenue flow into your blended P&L, channel mix and true margin, and into every Ask Polar answer, next to Shopify and the rest of your stack.
Get started

Put App Store revenue next to your store.

Connect once and every dashboard, report and AI answer reads your App Store performance, net of Apple's commission and blended with the rest of your channels.

Book a demoConnect your data ↗
The Gap

App revenue in. One blended P&L out.

The App Store pours downloads, in-app purchases and subscription revenue into Polar. Polar nets out Apple's commission and unifies it with your Shopify DTC business, so channel mix, contribution margin and true blended margin are real, not gross.

Apple App Store

downloads, IAP, subscriptions
Polar

Polar

Featured Use Case

The cross-channel P&L that nets out Apple's cut.

Every week, a rule or an agent lines up App Store revenue against your Shopify DTC business, nets out Apple's commission and refunds, and hands your team true contribution by channel, before anyone opens App Store Connect.
Blended channel P&L, this month● net of platform fees
Channel
Gross
Fees
Net
Shopify DTC
$182k
-$5k
$177k
App Store, IAP
$61k
-$18k
$43k
App Store, subs
$34k
-$7k
$27k
Blended
$277k
-$30k
$247k
Apple's cut netted out, so channel contribution is real, not gross.

Scheduled automation

No AI needed

Use Polar Automations to run a weekly channel P&L: gross sales, Apple's commission, refunds and net contribution per channel, sent to Slack or email.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to reconcile App Store sales with proceeds, flag where Apple's cut is dragging margin, and draft the channel-mix call with the reasoning.

Dig deeper into this use case
Other Use Cases

More Polar + Apple App Store use cases

What teams run once App Store revenue is blended and fee-netted in Polar.
Use case 01

Cross-channel P&L

App Store, Shopify DTC and every other channel on one P&L, with Apple's commission and refunds netted out.

See the use case ›Use case 02

True margin by channel

Contribution margin that reflects Apple's cut, so the App Store is compared to DTC on real net, not gross.

See the use case ›Use case 03

iOS subscription health

Active subs, trial conversion and churn from the App Store, tracked next to the rest of your recurring revenue.

See the use case ›Use case 04

Channel mix watch

How much of net revenue comes from the App Store versus your store, and how that shifts week over week.

See the use case ›Use case 05

Apple fee load

How much Apple's commission is taking as a share of gross App Store sales, and what it does to blended margin.

See the use case ›Use case 06

Recurring vs one-time split

Subscription revenue versus one-time IAP and DTC orders, blended into one recurring-vs-one-off view.

See the use case ›
Your Prompt Library

15 prompts a connected Apple App Store unlocks.

Net-of-Apple revenue, channel mix, subscription health, true margin. Once the App Store is in Polar, ask in plain language.
Type
Audience
15 of 15
Get started · connect once · stays in sync

Apple reports gross. Polar shows you what you keep.

App Store Connect shows sales in a silo, before Apple's cut. Connect it to Polar and every dashboard, report and AI answer reads your downloads, IAP and subscriptions net of Apple's commission, blended with Shopify DTC on one P&L and true margin across channels.

Get started by booking a demoConnect your data in Polar
Phase 1 ~5 minConnect your data in PolarConnect Shopify and your stack. Polar's semantic layer turns it into governed, blended metrics.
Phase 2 ~2 minAdd Apple App Store and authorizeOne-click connector, authorize App Store Connect. Polar backfills your history.
Phase 3 the payoffUse it everywhereThe App Store powers channel mix, blended P&L and true margin across dashboards, reports and AI answers, always in sync.