Apple Search Ads integration

Apple Search Ads in Polar: App Store spend on your blended P&L.

Impressions, taps, installs, cost per acquisition and spend by campaign, ad group and keyword, pulled into Polar and set next to real revenue. See Apple Search Ads alongside Meta, Google and Shopify on one blended P&L, judged on MER, true CAC and downstream value instead of installs alone.

/ ⏎
Connect Apple Search Ads See the setup
Google Sheets → Polar

Everything Apple reports, next to what it actually drove.

Spend, taps and installs from Apple Search Ads, revenue and orders from Shopify, blended context from Polar. One row per campaign, ad group and keyword, refreshed automatically.
Spend & Delivery
“Where did my App Store budget actually go?”
Spend, impressions, taps and tap-through rate down to the ad group and keyword, refreshed on every sync.
spend by campaign / ad group / keyword
Installs & CPA
“What is each install really costing me?”
Installs and cost per acquisition per campaign and keyword, so you rank the App Store terms that convert against the ones that only burn budget.
installs & CPA by keyword
Keyword Performance
“Which search terms drive the best results?”
Tap-through rate, installs and CPA per keyword and match type, the raw material for smarter bids and negative keywords.
TTR & CPA by keyword
Downstream Value
“Do those installs turn into revenue?”
Apple judges the channel on installs. Polar sets Apple Search Ads spend next to downstream revenue and LTV, so you see whether the app channel actually pays back.
spend vs downstream revenue & LTV
Blended Efficiency
“What is Apple Search Ads worth next to everything else?”
Apple Search Ads sits in the same blended view as Meta, Google, TikTok and organic, on total marketing spend, MER and true CAC.
ASA share of blended spend
Blended Context
“How does the App Store fit my whole media mix?”
One P&L with every paid channel and Shopify, so no channel gets judged in its own silo on its own self-reported numbers.
one blended P&L
Setup Guide

Connect Apple Search Ads in a couple of clicks.

A Polar account with Shopify connected, account-level access to the Apple Search Ads account(s) you want to link, and one authorization with Apple. Polar backfills your history automatically.
01 · What you need

A Polar account with Shopify

Apple Search Ads plugs in next to your store data so spend meets revenue automatically.

Connect your data →

Apple Search Ads access

You need account-level access to the Apple Search Ads account(s) you want to link, so Polar can read campaign, ad group and keyword performance through Apple's API.

Apple Search Ads →

One authorization

A single approval with Apple. No SDK changes, no CSV exports, no data team required.

02 · Connect it, the easy way
1

Add Apple Search Ads from Connectors ~1 min

Advertising section, or search for it.
In Polar, open Connectors, and in the Advertising section find Apple Search Ads (or use the search bar). Click Connect to Polar Analytics.
Open Polar connectors
2

Authorize with Apple ~2 min

Approve Polar, then pick your accounts.
1
You are redirected to Apple Search Ads. Sign in and grant Polar Analytics access to the account you want to report on.
2
Back in Polar, select the ad accounts you want and click Save Configuration.
Best practice: connect the account that owns the campaigns you actually spend on first. You can add more accounts later.
3

See it in your reports the payoff

Spend meets revenue, blended.
Polar backfills your history and keeps syncing. Apple Search Ads flows into blended MER, true CAC and your P&L, and into every Ask Polar answer, next to Meta, Google and the rest.
Get started

Put App Store spend next to real revenue.

Connect once and every dashboard, report and AI answer reads your Apple Search Ads performance, blended with the rest of your stack.

Book a demoConnect your data ↗
The Gap

Spend in. Real context out.

Apple Search Ads pours spend, taps, installs and keyword performance into Polar. Polar blends it with Shopify revenue and every other channel, so the App Store gets judged on downstream value and MER, not just installs it reports to itself.

Apple Search Ads

spend, installs, CPA, keywords
Polar

Polar

Featured Use Case

The App Store spend report that runs itself.

Every morning, a rule or an agent reviews yesterday's Apple Search Ads delivery on Polar's blended numbers and hands your team the pause, scale and watch calls, before anyone opens the Apple dashboard.
Daily App Store ad watch● 7:00am, every day
Campaign
Spend
CPA
Call
Brand – Exact
$620
$4.10
Scale
Discovery – Broad
$980
$21.40
Pause
Competitor – Exact
$430
$11.80
Watch
Written by an AI agent every morning, on Polar's blended numbers.

Scheduled automation

No AI needed

Use Polar Automations to run a rule every morning: flag any Apple Search Ads campaign above your CPA ceiling after a spend threshold, and send it to Slack or email.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to review yesterday's Apple Search Ads delivery, rank campaigns and keywords by CPA, and draft the pause / scale / watch call with the reasoning.

Dig deeper into this use case
Other Use Cases

More Polar + Apple Search Ads use cases

What teams run once Apple Search Ads spend is blended in Polar.
Use case 01

Daily paid media report

Yesterday's spend, CPA and MER across Apple Search Ads, Meta and Google, in your inbox before standup.

See the use case ›Use case 02

Keyword CPA leaderboard

Rank App Store keywords by cost per acquisition and cut the broad terms quietly draining budget.

See the use case ›Use case 03

True CAC by channel

Blended and channel CAC that counts every order, with Apple Search Ads in the same view as web channels.

See the use case ›Use case 04

Budget reallocation call

Where the next $5k should go this week, ranked by return across Apple Search Ads and everything else.

See the use case ›Use case 05

Install-to-revenue check

Whether Apple Search Ads installs turn into downstream revenue and LTV, not just cheap installs.

See the use case ›Use case 06

Spend pacing to budget

Month-to-date App Store spend against plan, with a run-rate projection and a pace call.

See the use case ›
Your Prompt Library

15 prompts a connected Apple Search Ads account unlocks.

Keyword CPA, blended MER, true CAC, install-to-revenue. Once Apple Search Ads is in Polar, ask in plain language.
Type
Audience
15 of 15
Get started · connect once · stays in sync

Apple counts installs. Polar counts what they're worth.

Apple Search Ads reports installs and CPA in its own dashboard, cut off from your other channels and from real revenue. Connect it to Polar and every dashboard, report and AI answer reads your App Store spend blended with Shopify, Meta and Google, judged on MER, true CAC and downstream value.

Get started by booking a demoConnect your data in Polar
Phase 1 ~5 minConnect your data in PolarConnect Shopify and your stack. Polar's semantic layer turns it into governed, blended metrics.
Phase 2 ~2 minAdd Apple Search Ads and authorizeOne-click connector, sign in with Apple, pick your account. Polar backfills your history.
Phase 3 the payoffUse it everywhereApple Search Ads powers blended MER, true CAC and your P&L across dashboards, reports and AI answers, always in sync.