Bing Ads integration

Bing Ads in Polar: spend in, real signal out.

Connect Bing Ads and ad spend, delivery and campaign performance flow into Polar's blended ROAS, MER and CAC, next to Meta, Google and the rest. Then the CAPI Enhancer sends first-party, de-duplicated conversions back so the algorithm optimizes on signal the browser loses.

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Connect Bing Ads See the setup
Google Sheets → Polar

What you can bring in

Spend, blended
"Is Bing Ads in my blended numbers?"
Ad spend, delivery and campaign performance folded into blended ROAS, MER and CAC alongside every channel.
spend + ROAS
Signal back
"Can I send conversions back?"
The CAPI Enhancer sends first-party, de-duplicated conversions back to Bing Ads.
first-party signal
Deduplicated ROAS
"Bing Ads over-credits itself."
Bing Ads's ROAS after platform overclaiming is removed, blended with the stack.
deduped vs reported
Campaign detail
"Break it down the way I run it."
One row per campaign and line item, refreshed automatically.
by campaign
Incrementality
"Is Bing Ads spend incremental?"
Geo-based incrementality testing proves Bing Ads's incremental impact.
GeoLift holdout
True CAC
"What did Bing Ads really cost per customer?"
Bing Ads spend against real new customers, blended into CAC and margin.
blended CAC

Bing Ads gives you Bing Ads's number. Your business is one.

Bing Ads reports its own performance in isolation, before dedup, and it cannot see the rest of your stack or tell you what is incremental. Polar can.

Bing Ads on its own

  • ROAS is Bing Ads's number, before dedup, so it overclaims.
  • No blend with Meta, Google, Shopify or email.
  • No read on whether the spend is incremental.
  • Nothing reconciles against your real P&L.

Bing Ads with Polar

  • Blended ROAS and MER after overclaiming is removed.
  • First-party conversions sent back via the CAPI Enhancer.
  • Geo-based incrementality proves the real lift.
  • Every dollar reconciled into blended CAC and margin.
Setup Guide

Connect Bing Ads.

01 · What you need
Polar

A Polar account with Shopify

A Polar account with Shopify connected. This connector plugs in right next to your stack.

Connect your data →

A Bing Ads account

Access to the Bing Ads account(s) you want to link, so the data flows into blended reporting.

Open Bing Ads →

The Polar Pixel

Bing Ads is ingested and blended; the Polar Pixel powers the conversions the CAPI Enhancer sends back.

02 · Connect Bing Ads
1

Connect Bing Ads ~2 min

Spend into blended reporting.
Polar ingests your ad spend, delivery and campaign performance and folds it into blended ROAS, MER and CAC next to every other channel.
2

Send signal back ~2 min

First-party, deduped.
The CAPI Enhancer sends first-party, de-duplicated conversions back, so the algorithm optimizes on the conversions the browser dropped.
3

Prove the lift the payoff

Incrementality.
Run a geo-based incrementality test to prove how much of Bing Ads's revenue is truly incremental, independent of the platform.
Get started

Judge Bing Ads on the whole business, not its own dashboard.

Connect Bing Ads for blended reporting, then send first-party conversions back with the CAPI Enhancer.

Book a demo Connect your data ↗
The Gap

The connector is only half of it.

Once your Bing Ads spend and performance are connected to Polar, you can use them wherever you already work. Ask Polar in plain language, pull them live through the Polar MCP, or schedule a snapshot into the report your team reads every morning.

Bing Ads

spend, delivery, conversions
Polar

Polar

clean, blended, attributed

Ask Polar

Polar MCP

Scheduled reports

Featured Use Case

Judged on the whole business.

Judged on the whole business

Bing Ads looks however Bing Ads wants it to look in its own dashboard: ROAS before dedup, credit for conversions other channels also claim, and no idea what is truly incremental. Polar folds Bing Ads into blended ROAS, MER and CAC next to every other channel, sends first-party conversions back with the CAPI Enhancer so the algorithm optimizes on real signal, and lets you run a geo-based incrementality test to prove how much of the revenue you would not have earned anyway. You stop scaling on a platform's self-report and start scaling on causation.

What makes it real

Deduplicated ROAS. Bing Ads after overclaiming is removed, blended with every channel.

Incrementality. Geo-based holdouts prove the real lift, independent of Bing Ads.

Ask Polar, in plain language. “Show Bing Ads's blended ROAS after dedup and my last incrementality read.” No SQL, no export.

See how the blended view works
Other Use Cases

Other use cases

Use case 01

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Placeholder. The use case skill fills this. (rung: see it)

See the use case › Use case 02

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Placeholder. The use case skill fills this. (rung: report it)

See the use case › Use case 03

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Placeholder. The use case skill fills this. (rung: analyze it)

See the use case › Use case 04

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Placeholder. The use case skill fills this. (rung: decide from it)

See the use case › Use case 05

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Placeholder. The use case skill fills this. (rung: act on it)

See the use case ›
Your Prompt Library

Bing Ads in plain language

A scannable wall of sample prompts for your Bing Ads data inside Polar. Ask Polar, or Claude with the Polar MCP connected.
See it
Show my Bing Ads spend and ROAS for the last 30 days.
Break down Bing Ads spend by campaign.
Show Bing Ads next to my other channels.
Analyze it
Compare Bing Ads's reported ROAS to blended after dedup.
Show blended CAC with and without Bing Ads.
Is Bing Ads spend incremental, based on my geo test?
Decide from it
Should I scale Bing Ads on a blended basis?
If I shifted budget to Bing Ads, what happens to blended CAC?
Summarize how Bing Ads performance changed since last month.
Get started · connect once · judged blended

Every Bing Ads dollar, in one view.

Connect Bing Ads for blended reporting, send first-party conversions back, run an incrementality test, and ask Polar what it actually did, all in.

Get started by booking a demo Connect your data in Polar
Phase 1 ~2 minConnect Bing AdsSpend folded into blended reporting.
Phase 2 ~2 minSignal backFirst-party conversions to Bing Ads.
Phase 3 the payoffProve the liftGeo-based incrementality, blended and deduped.