Criteo integration

Criteo in Polar: commerce media, blended and attributed.

Criteo spend, clicks, conversions, reach and ROAS, pulled into Polar and stitched to real orders. See your retargeting and commerce media next to Meta, Google, TikTok and Shopify on one blended P&L, with Polar's own click attribution on top of what Criteo reports.

/ ⏎
Connect Criteo See the setup
Google Sheets → Polar

Everything Criteo reports, next to what actually happened.

Spend, clicks and reach from Criteo, revenue and orders from Shopify, attribution from Polar. One row per campaign, ad set and device, refreshed automatically.
Spend & Delivery
“Where did my Criteo budget actually go?”
Cost, clicks, CPC, CPM and reach down to the campaign and ad set, refreshed on every sync.
cost / clicks / CPC by campaign
ROAS & Revenue
“Is Criteo's ROAS real, or over-reported?”
Criteo over-credits itself: it targets people already shopping and can't see your other channels. Polar shows Criteo-reported value next to first-party, de-duplicated, click-attributed revenue.
Criteo ROAS vs Polar ROAS
Attribution Windows
“How much is view-through and long-window?”
Criteo reports Conversion Value on a 1-day post-view and 30-day post-click window. Polar separates click reality from the generous windows so blended ROAS is honest.
1d PV vs 30d PC, separated
Retargeting Reality
“Am I paying to reach my own shoppers?”
Commerce media leans on retargeting. Polar shows how much Criteo revenue comes from returning customers you would likely have kept anyway.
new vs returning revenue
Campaigns & Devices
“Which campaigns and devices actually convert?”
Break cost, conversions and cost per conversion down by campaign, ad set, device and delivery status.
cost per conversion by device
Blended Context
“What is Criteo worth next to everything else?”
Criteo sits in the same blended view as Meta, Google, TikTok, email and organic, on Net Sales, MER and true CAC.
Criteo share of blended spend
Setup Guide

Connect Criteo in a few clicks.

A Polar account with Shopify connected, an Admin or Connector role in Polar, and a Criteo Client ID and Secret from the Criteo Developer Portal. Polar backfills your history automatically.
01 · What you need

A Polar account with Shopify

Criteo plugs in next to your store data so spend meets revenue automatically.

Connect your data →

Criteo API credentials

You need an Admin or Connector role in Polar, plus a Client ID and Secret created in the Criteo Developer Portal with Marketing Solutions and read access. Your account must have active campaign data.

Criteo Developer Portal →

One consent authorization

A single approval from a consent URL in the Developer Portal, where you pick which Criteo portfolios Polar can read. No pixel changes, no CSV exports.

02 · Connect it, the easy way
1

Create your Criteo API credentials ~2 min

Developer Portal, Marketing Solutions, read access.
In the Criteo Developer Portal, create a new app, choose Client Credentials authentication and Marketing Solutions as the service, set permissions to read access, then generate a key. This downloads a file with your Client ID and Client Secret.
Open the Criteo Developer Portal
2

Add Criteo in Polar and authorize ~2 min

Paste credentials, approve your portfolios.
1
Create a consent URL in the Developer Portal, open it, select which Criteo portfolios to grant access to, and approve. An account admin can complete this step if needed.
2
In Polar, open Connectors, select Criteo, paste your Client ID and Secret, and click Connect.
Best practice: match the currency and report timezone in Polar to your Criteo account so daily metrics line up.
3

See it in your reports the payoff

Spend meets revenue, blended.
Initial syncing takes about 24 hours, then Polar backfills your history and keeps syncing. Criteo flows into blended ROAS, MER, true CAC and your P&L, and into every Ask Polar answer, next to Meta, Google and the rest.
Get started

Put Criteo spend next to real revenue.

Connect once and every dashboard, report and AI answer reads your commerce media performance, blended and attributed with the rest of your stack.

Book a demoConnect your data ↗
The Gap

Spend in. Truth out.

Criteo pours cost, clicks, conversions, reach and reported ROAS into Polar. Polar stitches it to real Shopify orders and re-attributes with its first-party Pixel, so you see blended, click-attributed return instead of Criteo's long-window, self-reported number.

Criteo

spend, clicks, conversions, reach
Polar

Polar

Featured Use Case

The at-risk Criteo report that runs itself.

Every morning, a rule or an agent reviews yesterday's Criteo delivery on Polar's attributed numbers and hands your team the pause, scale and watch calls, before anyone opens Criteo Management Center.
Daily at-risk Criteo campaigns● 7:00am, every day
Campaign
Spend
ROAS
Call
Web retargeting
$1,180
0.9x
Pause
Commerce Grid
$740
4.1x
Scale
Prospecting – Display
$520
1.8x
Watch
Written by an AI agent every morning, on Polar's attributed numbers.

Scheduled automation

No AI needed

Use Polar Automations to run a rule every morning: flag any Criteo campaign below your ROAS floor after a spend threshold, and send it to Slack or email.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to review yesterday's Criteo delivery, rank at-risk campaigns, and draft the pause / scale / watch call with the reasoning.

Dig deeper into this use case
Other Use Cases

More Polar + Criteo use cases

What teams run once Criteo spend is blended and attributed in Polar.
Use case 01

Daily paid media report

Yesterday's spend, ROAS and MER across Criteo, Meta and Google, in your inbox before standup.

See the use case ›Use case 02

Retargeting incrementality check

How much of Criteo's return is genuinely new demand versus reclaiming shoppers you already had.

See the use case ›Use case 03

True CAC by channel

Blended and channel CAC that counts every order, not just Criteo's self-reported conversions.

See the use case ›Use case 04

Attribution window audit

See what Criteo's 30-day post-click and 1-day post-view windows add on top of click reality.

See the use case ›Use case 05

Budget reallocation call

Where the next $10k should go this week, ranked by incremental return across channels.

See the use case ›Use case 06

Commerce media share of spend

Track how much of your blended budget flows to Criteo and what it contributes.

See the use case ›
Your Prompt Library

15 prompts a connected Criteo account unlocks.

Blended ROAS, retargeting incrementality, attribution windows, true CAC. Once Criteo is in Polar, ask in plain language.
Type
Audience
15 of 15
Get started · connect once · stays in sync

Criteo reports its own numbers. Polar tells you the truth.

Criteo credits itself on long windows and can't see your other channels, and much of its return is retargeting your own shoppers. Connect it to Polar and every dashboard, report and AI answer reads your spend blended with Shopify, Meta and Google, with first-party, de-duplicated attribution on top.

Get started by booking a demoConnect your data in Polar
Phase 1 ~5 minConnect your data in PolarConnect Shopify and your stack. Polar's semantic layer turns it into governed, blended metrics.
Phase 2 ~2 minAdd Criteo and authorizeCreate your Criteo API credentials, paste them into Polar, approve your portfolios. Polar backfills your history.
Phase 3 the payoffUse it everywhereCriteo powers blended ROAS, MER and true CAC across dashboards, reports and AI answers, always in sync.