Criteo Retail Media in Polar: deduplicated, blended, and judged on margin.

Criteo Retail Media reports Criteo Retail Media. Its conversions are counted on its own attribution, before deduplication, and it cannot see what your other channels contributed or what the order cost you. Bring spend, delivery and conversions into Polar and the channel is read next to every other one, on real margin.

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Bring Criteo Retail Media into Polar See the setup

Every Criteo Retail Media dollar, deduplicated and blended.

Spend, delivery and conversions from Criteo Retail Media, re-attributed against your real orders, so blended ROAS, MER and CAC are computed after the platform's overclaiming is removed and read against real margin.

Spend & Delivery

"Is it in my blended numbers?"

Spend, impressions and clicks from Criteo Retail Media blended with every other channel.

spend + ROAS

Deduplicated return

"The platform over-credits itself."

ROAS after overclaiming is removed, on Polar's attribution.

deduped vs reported

CAC and new customers

"Does it acquire?"

New customer share and cost per new customer, not just conversions.

new vs returning

Campaign detail

"Break it down how I run it."

One row per campaign and ad group, refreshed automatically.

campaign · ad group

Margin behind it

"High ROAS, low profit?"

The contribution margin of what the channel actually sold.

margin, not ROAS

One P&L

"Each platform has its own truth."

Every channel on one statement, on one attribution.

in the P&L

Setup Guide

How to Connect Criteo Retail Media to Polar.

A Polar account with Shopify connected, admin on your Criteo Retail Media account, and Polar's AI Data Engineer, which builds the connector from a plain-language request.

01 · What you need

A Polar account with Shopify

A Polar account with Shopify connected. Criteo Retail Media data only means something read against the orders behind it.

Connect your data →

Your Criteo Retail Media account

Admin access to the Criteo Retail Media account, with reporting for the campaigns and markets you run.

Open Criteo Retail Media →

Polar's AI Data Engineer

No native Criteo Retail Media connector yet? Describe what you need in plain language and the AI Data Engineer reads the Criteo Retail Media API, writes the connector and pipes it into your warehouse, in minutes.

02 · Bring Criteo Retail Media into Polar

Ask for the connector ~ minutes

Plain language, no code.

Tell Polar's AI Data Engineer what you want from Criteo Retail Media in plain language. It reads the source documentation, lays out everything the API offers by category, then writes the connector and pipes the data into your warehouse as governed data. No code, and it ships in minutes.

Worth knowing: this also works on connectors you already have. If the Criteo Retail Media API exposes a field, you can have it, down to a single hidden one the standard connector never pulled.

Spend and conversions blended automatic

Deduplicated.

Polar matches Criteo Retail Media spend and conversions to your Shopify orders and re-attributes them on its own model, so blended ROAS, MER and CAC are computed after platform overclaiming is removed.

Judged on margin the payoff

Not just on return.

Every attributed order carries its cost of goods and contribution margin, so a channel that looks efficient on revenue and thin on profit is visible in the same table.

Side by side

Criteo Retail Media reports Criteo Retail Media. Your budget lives across every channel.

Criteo Retail Media grades its own homework: the numbers count the conversions it can claim, before deduplication, and it cannot see what the other platforms, email or your store contributed. Polar reads Criteo Retail Media next to every other channel on one P&L.

Criteo Retail Media on its ownon its own

Criteo Retail Media with Polarblended

ROAS is Criteo Retail Media's own number, counted before deduplication.

Blended ROAS and MER after platform overclaiming is removed.

Spend sits in its own dashboard, apart from the rest of the budget.

Criteo Retail Media spend blended into CAC, MER and contribution margin.

No view of what the click was worth once costs are taken out.

Revenue read on real cost, so the channel is judged on margin.

Nothing reconciles against the orders in your store.

Every dollar reconciled against Shopify orders and net profit.

Featured Use Case

The number the platform will not give you.

Every ad platform counts the conversions it can claim. Polar counts each order once and attaches the cost of goods behind it.

C Channel, deduplicated Illustrative

Metric

This week

WoW

Net revenue

$482,100

+6%

Orders

3,240

+4%

Blended CAC

$38

-9%

New vs repeat

42 / 58

-3pts

Email revenue

$71,400

+12%

Platform-reported against attributed, with margin. Illustrative figures.

After overclaiming

Attributed

Add up what every platform claims and you have more revenue than you made. Polar decides which orders each channel actually caused.

Judged on profit

No SQL

Return on ad spend rewards whatever sells volume. Contribution margin behind the attributed orders is what decides where the next dollar goes.

Connect your data in Polar