Etsy integration

Etsy in Polar: orders in, real channel margin out.

Connect Etsy and your orders, fees and revenue flow into Polar, resolved as their own sales channel and blended with Shopify. You see Etsy profit and channel mix on one P&L instead of a separate Etsy dashboard.

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Connect Etsy See the setup
Google Sheets → Polar

What you can bring in

Revenue as a channel
"Can I see Etsy next to my store?"
Etsy revenue resolved as its own sales channel, blended with DTC.
channel: Etsy
Fees netted
"My Etsy margin is a mystery."
Fees pulled and netted out, so channel profit reflects what you keep.
fees netted out
Down to SKU
"Which products make money here?"
Sales and cost down to SKU and channel with a custom connector.
per SKU
Real margin
"What's my true Etsy margin?"
Channel profit on real cost, blended into contribution margin.
real channel margin
Channel mix
"How does Etsy compare to DTC?"
One P&L across channels, so you see mix and where growth comes from.
Etsy vs DTC
Custom depth
"How do I get the full data?"
A custom connector for fees, payouts and product detail beyond the Shopify channel.
custom connector

Etsy shows Etsy. Your business is more than Etsy.

Etsy reports in isolation, gross numbers, its own fees, its own dashboard, and it cannot see your DTC store or the rest of your stack. So the real question, what did Etsy actually make me next to everything else, has no home. Polar is that home.

Etsy on its own

  • Etsy numbers live apart from DTC.
  • Gross sales, with fees buried in separate reports.
  • No blended view of channel mix or true margin.
  • Nothing reconciles against your real P&L.

Etsy with Polar

  • Etsy resolved as a channel, blended on one P&L.
  • Fees netted out, so margin is real.
  • Channel mix and profit next to every other channel.
  • Every Etsy dollar reconciled into contribution margin.
Setup Guide

Connect Etsy.

01 · What you need
Polar

A Polar account with Shopify

A Polar account with Shopify connected. This connector plugs in right next to your stack.

Connect your data →

A Etsy seller account

Your Etsy account. Orders routing through Shopify resolve as a channel day one; deeper detail is a custom connector.

Open Etsy →

Shopify connected

Etsy revenue reads next to your DTC store, so channel mix and margin sit on one P&L.

02 · Connect Etsy
1

Resolve as a channel day one

Via Shopify, nothing to set up.
If Etsy orders route through Shopify, Polar already resolves them as the Etsy sales channel. Check Acquisition by channel to confirm.
2

Add depth (custom) talk to Polar

Fees, payouts, SKU detail.
For native depth, Etsy fees, payouts and product-level detail, the AI data engineer builds a direct connector.
3

One P&L across channels the payoff

Etsy next to DTC.
Etsy sits next to your DTC revenue on one blended P&L, at real margin, instead of a separate dashboard.
Get started

See Etsy profit, not just Etsy revenue.

Connect Etsy, let Polar net the fees out, and read it next to your DTC store on one P&L.

Book a demo Connect your data ↗
The Gap

The connector is only half of it.

Once your Etsy orders and fees are clean and attributed inside Polar, you can use them wherever you already work. Ask Polar in plain language, pull them live through the Polar MCP, or schedule a snapshot into the report your team reads every morning.

Etsy

orders, fees, revenue
Polar

Polar

channel margin, blended

Ask Polar

Polar MCP

Scheduled reports

Featured Use Case

Channel profit, not channel revenue.

Channel profit, not channel revenue

Etsy looks fine in its own dashboard until you try to compare it to your DTC store: the numbers are gross, the fees are scattered, and there is no way to see channel profit next to Shopify on the same basis. Polar resolves Etsy as its own sales channel, nets the fees out, and blends it into one P&L, down to SKU and channel with a custom connector. The question stops being how much did Etsy gross and becomes what did Etsy actually keep, and how does that compare to DTC.

What makes it real

Fees netted out. Etsy fees pulled and subtracted, so channel margin is real, not gross.

Blended by channel. Etsy sits next to DTC and every other channel on one P&L.

Ask Polar, in plain language. “Show Etsy margin after fees by SKU, next to DTC.” No SQL, no export.

See how the blended P&L works
Other Use Cases

Other use cases

Use case 01

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See the use case › Use case 02

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Placeholder. The use case skill fills this. (rung: report it)

See the use case › Use case 03

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Placeholder. The use case skill fills this. (rung: analyze it)

See the use case › Use case 04

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Placeholder. The use case skill fills this. (rung: decide from it)

See the use case › Use case 05

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Placeholder. The use case skill fills this. (rung: act on it)

See the use case ›
Your Prompt Library

Etsy in plain language

A scannable wall of sample prompts for your Etsy data inside Polar. Ask Polar, or Claude with the Polar MCP connected.
See it
Show my Etsy revenue by channel this month.
Break down Etsy orders by product.
Show Etsy next to DTC revenue.
Analyze it
What's my real Etsy margin after fees?
Compare Etsy profit to DTC contribution margin.
Which products are most profitable on Etsy?
Decide from it
Where should I push inventory, Etsy or DTC, on margin?
Which products deserve more Etsy support based on margin?
Summarize how Etsy channel mix changed since last month.
Get started · connect once · one P&L

Every channel, one P&L.

Connect Etsy, let Polar net the fees out and blend it with your DTC store, and see what the channel really made at real margin.

Get started by booking a demo Connect your data in Polar
Phase 1 day oneResolve as a channelOrders through Shopify show up as the Etsy channel.
Phase 2 talk to PolarAdd depthA custom connector for fees, payouts and SKU detail.
Phase 3 the payoffOne P&LEtsy next to DTC at real margin.