Fairing integration

Fairing in Polar: what customers say drove the sale, next to the data.

Fairing post-purchase survey responses, the 'how did you hear about us' answers, pulled into Polar and blended with Shopify orders, ad spend and your first-party Pixel. Self-reported, zero-party attribution sits next to click attribution, so you can triangulate true channel contribution and finally see the podcasts, streaming and word of mouth that click tracking never catches.

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Connect Fairing See the setup
Google Sheets → Polar

What customers tell you, next to what the pixels tracked.

Survey responses from Fairing, orders and revenue from Shopify, click attribution from the Polar Pixel. Every 'how did you hear about us' answer tied to real orders, refreshed as responses come in.
Survey Responses
“What are customers actually saying drove the sale?”
Every Fairing question and answer, total responses and the orders behind them, filterable by survey channel, so self-reported attribution sits on the same view as revenue.
responses by answer + orders
Zero-Party Attribution
“Which channels does click tracking never see?”
Podcasts, streaming, TV, word of mouth and offline word only ever show up when customers tell you. Fairing surfaces them next to the channels your Pixel and platforms can track.
self-reported channel share
Survey vs Pixel
“Do customers agree with what the pixels claim?”
Compare each channel's self-reported share against the Polar Pixel's click-attributed share. Where they disagree is where a platform is over-crediting itself or a dark channel is hiding.
survey share vs Pixel share
Coupon & Discount
“How do codes move survey channels?”
Fairing coupon tracking comes in too, so you can tie discount code usage to the channels customers name and to the orders those responses sit on.
coupon usage by survey channel
UTM & Landing Page
“Where did the response land and come from?”
UTM parameters and referring landing pages ride along with each response, so self-reported source can be checked against the technical source on the same order.
UTM + referrer per response
Blended Context
“What is a channel really worth end to end?”
Survey answers sit in the same blended view as Shopify orders, ad spend, MER and true CAC, so self-reported contribution has revenue and cost next to it.
survey channel next to spend & CAC
Setup Guide

Connect Fairing in a couple of clicks.

A Polar account with Shopify connected, a Fairing account collecting survey responses, and one API key. Generate the key in Fairing, paste it into Polar, and responses start syncing in real time.
01 · What you need

A Polar account with Shopify

Fairing plugs in next to your store data so survey answers meet real orders and revenue automatically.

Connect your data →

A Fairing account with responses

You need a live Fairing post-purchase survey collecting answers, and access to Fairing's Integrations settings to generate an API key. The more responses you gather, the more reliable the self-reported split.

Fairing →

One API key

A single Secret Token from Fairing, pasted into Polar. No tag changes, no CSV exports, no data team. Responses sync in real time.

02 · Connect it, the easy way
1

Generate your key in Fairing ~1 min

Integrations, then Polar Analytics.
In Fairing, open Integrations, find Polar Analytics and click Connect, then Generate a unique API key. Copy it, you will paste it into Polar in the next step.
Open Fairing integrations
2

Add Fairing in Polar and paste the key ~2 min

Analytics & Attribution section, or search for it.
1
In Polar, open Connectors, and in the Analytics & Attribution section find Fairing (or use the search bar). Click Connect to Polar Analytics.
2
Paste the key you generated into the Secret Token field and confirm. Your survey responses begin syncing in real time.
Best practice: keep your 'how did you hear about us' answer options tidy and consistent in Fairing. Clean, stable options make the blended channel split far easier to trust.
3

See it in your reports the payoff

Self-reported attribution, blended.
Polar starts pulling responses and keeps syncing. Fairing answers flow in next to Shopify orders, ad spend and your Polar Pixel click attribution, so every dashboard, report and Ask Polar answer can weigh what customers say against what the pixels tracked.
Get started

Put the customer's own answer next to the data.

Connect once and every dashboard, report and AI answer can read self-reported survey attribution blended with your Pixel journeys, ad spend and real Shopify revenue.

Book a demoConnect your data ↗
The Gap

Survey answers in. Truer attribution out.

Fairing pours survey responses, self-reported channels, coupons and UTMs into Polar. Polar blends them with Shopify orders and first-party Pixel journeys and hands back a triangulated channel picture, what customers say next to what click attribution and platforms claim, labelled so you know which is which.

Fairing

survey responses, self-reported channels, coupons, UTMs
Polar

Polar

Featured Use Case

The survey-vs-pixel attribution report that runs itself.

Every week, a rule or an agent reads what customers reported in Fairing against what the Polar Pixel click-attributed, channel by channel, and hands your team the over-credited, under-credited and invisible calls, before anyone opens a survey dashboard.
Survey vs Pixel by channel● Mondays, last 7 days
Channel
Survey
Pixel
Call
Podcast
14%
1%
Invest
Facebook / IG
21%
34%
Over-credited
Word of mouth
19%
0%
Untracked
Google
12%
15%
Aligned
Fairing self-reported share next to Polar Pixel click share. The gaps are where budget hides.

Scheduled automation

No AI needed

Use Polar Automations to run a rule every Monday: rank channels by self-reported share, put the Pixel click share next to each, and send the gaps to Slack or email.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to compare last week's Fairing answers to Pixel attribution by channel and draft the over-credited / under-credited / untracked call with the reasoning.

Dig deeper into this use case
Other Use Cases

More Polar + Fairing use cases

What teams run once Fairing survey responses are blended with real revenue in Polar.
Use case 01

Weekly attribution triangulation

Last week's self-reported channel share next to Pixel and platform claims, in your inbox before the Monday standup.

See the use case ›Use case 02

Post-purchase CAC by channel

Apply the survey's channel breakout to spend and orders to estimate CAC for channels click tracking can't cost.

See the use case ›Use case 03

Dark channel discovery

Surface the podcasts, streaming, TV and word of mouth that only ever show up when customers tell you.

See the use case ›Use case 04

Survey vs Pixel gap audit

Find the channels the pixels over-credit and the ones customers name that never get tracked, ranked by orders.

See the use case ›Use case 05

Budget reallocation call

Shift spend toward channels customers validate and away from the ones only a platform claims, with revenue next to each.

See the use case ›Use case 06

Response health check

Track response rate and sample size so you know when the self-reported split is solid enough to act on.

See the use case ›
Your Prompt Library

15 prompts a connected Fairing account unlocks.

Self-reported channel share, survey vs Pixel gaps, post-purchase CAC, dark-channel discovery. Once Fairing is in Polar, ask in plain language.
Type
Audience
15 of 15
Get started · connect once · stays in sync

The pixels track clicks. Your customers tell you the rest.

Click attribution never sees the podcast, the friend's recommendation or the ad someone saw but did not click. Connect Fairing to Polar and self-reported survey answers sit next to your first-party Pixel and platform data, so you can triangulate true channel contribution instead of trusting one imperfect signal.

Get started by booking a demoConnect your data in Polar
Phase 1 ~5 minConnect your data in PolarConnect Shopify and your stack. Polar's semantic layer turns it into governed, blended metrics.
Phase 2 ~2 minAdd Fairing and paste your keyGenerate a Secret Token in Fairing, paste it into Polar, and survey responses start syncing in real time.
Phase 3 the payoffUse it everywhereFairing answers power triangulated channel contribution across dashboards, reports and AI answers, always in sync.