Funnel.io in Polar: the pipes are built, the metrics are not.
Funnel.io moves the data. What it does not do is decide what net revenue means, or what counts as a new customer, so every team that receives the data defines it again on the way out. Polar puts a governed semantic layer on top, so the pipeline ends in metrics rather than in tables.
/Setup Guide
How to Connect Funnel.io to Polar.
A Polar account with Shopify connected, access to your Funnel.io workspace, and Polar's AI Data Engineer, which builds the connector from a plain-language request.
01 · What you need
A Polar account with Shopify
A Polar account with Shopify connected. Funnel.io data only means something read against the orders behind it.
Connect your data →Your Funnel.io workspace
Access to the Funnel.io workspace and the destinations or syncs you want Polar to sit alongside.
Open Funnel.io →Polar's AI Data Engineer
No native Funnel.io connector yet? Describe what you need in plain language and the AI Data Engineer reads the Funnel.io API, writes the connector and pipes it into your warehouse, in minutes.
02 · Bring Funnel.io into Polar
1
Ask for the connector ~ minutes
Plain language, no code.
Tell Polar's AI Data Engineer what you want from Funnel.io in plain language. It reads the source documentation, lays out everything the API offers by category, then writes the connector and pipes the data into your warehouse as governed data. No code, and it ships in minutes.
Worth knowing: this also works on connectors you already have. If the Funnel.io API exposes a field, you can have it, down to a single hidden one the standard connector never pulled.
2
Modelled into the layer automatic
Tables become metrics.
Polar models what Funnel.io lands into the same governed semantic layer as your orders and your spend, so net sales, new customers and contribution margin are defined once rather than re-derived per report.
3
One definition everywhere the payoff
Same number, every tool.
Dashboards, the MCP and anything you build read the same definitions, so finance and growth stop arriving at a meeting with two versions of the same metric.
Side by side
Funnel.io moves the data. Polar decides what it means.
A pipeline delivers columns, not definitions, so every team that receives the data re-derives net revenue and new customers on the way out. Polar puts a governed semantic layer on top, and the pipeline ends in a metric.
Funnel.io on its ownon its own
+Funnel.io with Polarblended
The pipeline ends in tables, not in metrics.
A governed semantic layer, defined once.
Every consumer re-derives the same number differently.
One definition read by dashboards, prompts and reports.
No cost of goods, so no margin in the warehouse.
Contribution margin and net profit computed on real cost.
Reading it still needs someone who writes SQL.
Plain language questions over the same governed layer.
The Gap
The connector is only half of it.
Once Funnel.io is modelled against your real orders inside Polar, you can use the result wherever you already work. Ask Polar in plain language, pull it live through the Polar MCP, or schedule it into the report your team reads every morning.
Funnel.io
raw tables and events
Polar
governed, blended metrics