Google Analytics 4 integration

GA4 in Polar: sessions in, traffic quality out.

Connect Google Analytics 4 and sessions, source and medium, and on-site behaviour flow into Polar. Polar blends it with Shopify orders and Pixel journeys and hands back sessions, CVR and transaction revenue by source in the Blended Overview, with GA4's numbers labelled right next to Polar's first-party attribution, so you know which to trust.

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Connect Google Analytics 4 See the setup
Google Sheets → Polar

What you can bring in

Sessions & source
"Where's my traffic coming from?"
Sessions, source and medium into Polar, blended onto one view with orders.
sessions by source
Traffic quality
"Which traffic actually converts?"
CVR and transaction revenue by source, so you see quality, not just volume.
CVR by source
By device & country
"Break it down the way I care about."
Traffic by source, medium, channel, device and country, refreshed automatically.
device · country
GA4 vs first-party
"GA4 and my numbers disagree."
GA4 labelled next to Polar's first-party attribution, so the gap is visible instead of hidden.
GA4 vs Polar Pixel
On-site behaviour
"What are people doing on site?"
On-site behaviour blended with Shopify orders and Pixel journeys.
behaviour + orders
Blended Overview
"One place for traffic and revenue?"
Sessions, CVR and transaction revenue by source, together in the Blended Overview.
one blended view

GA4 gives you GA4's attribution. Polar gives you first-party truth.

GA4 reports traffic on its own model, and it cannot reconcile against your real orders or your first-party attribution. So when the numbers disagree, you are left guessing which to believe. Polar puts them side by side and blends both with your store.

GA4 on its own

  • Traffic reported on GA4's model, apart from your orders.
  • Attribution you can't reconcile against first-party data.
  • No easy blend with Shopify, Meta, Google or email.
  • When numbers disagree, no way to see why.

GA4 with Polar

  • Sessions and revenue by source, blended with Shopify orders.
  • GA4 labelled next to Polar's first-party attribution.
  • One Blended Overview across traffic and every channel.
  • The gap between GA4 and first-party is visible, so you decide with eyes open.
Setup Guide

Connect Google Analytics 4.

01 · What you need
Polar

A Polar account with Shopify

A Polar account with Shopify connected. This connector plugs in right next to your stack.

Connect your data →

A GA4 property

Access to the GA4 property you want to link, and one Google authorization with the account that has access.

Open GA4 →

The Polar Pixel

Polar's own first-party Pixel runs alongside GA4, so you can compare GA4's numbers to first-party attribution.

02 · Connect Google Analytics 4
1

Connect GA4 ~2 min

One Google authorization.
Add Google Analytics 4 and sign in with the Google account that has access to the property. Polar backfills, and sessions, source and medium, and on-site behaviour start flowing in.
2

Blended with your store automatic

Sessions meet orders.
Polar blends GA4 with Shopify orders and Pixel journeys and returns sessions, CVR and transaction revenue by source in the Blended Overview.
3

Compare the sources the payoff

Know which to trust.
GA4's numbers are labelled next to Polar's first-party attribution, so when they disagree you can see it, understand why, and decide which one to act on.
Get started

GA4's numbers, next to the truth.

Connect GA4, blend it with Shopify and the Pixel, and read traffic quality with GA4 labelled next to Polar's first-party attribution.

Book a demo Connect your data ↗
The Gap

The connector is only half of it.

Once your GA4 sessions and traffic are clean and attributed inside Polar, you can use them wherever you already work. Ask Polar in plain language, pull them live through the Polar MCP, or schedule a snapshot into the report your team reads every morning.

Google Analytics 4

sessions, source, behaviour
Polar

Polar

traffic quality, blended

Ask Polar

Polar MCP

Scheduled reports

Featured Use Case

GA4 and first-party, side by side.

Two numbers, side by side

Everyone who runs GA4 has hit the moment where its numbers do not match the store, or the ad platforms, or each other, and there is no good way to tell which is right. Polar does not ask you to throw GA4 away; it puts GA4 next to its own first-party Pixel attribution and blends both with Shopify orders, so sessions, CVR and transaction revenue by source all sit in one Blended Overview. When GA4 and first-party disagree, you can see the gap, understand what is causing it, and decide which to act on, instead of quietly trusting whichever tab is open. GA4 stays useful for on-site behaviour and traffic shape; Polar gives you the attributed revenue you can take to a budget decision.

What makes it real

Labelled side by side. GA4's numbers sit next to Polar's first-party attribution, so the difference is explicit, not hidden.

Blended with the store. Sessions and revenue by source join Shopify orders and Pixel journeys in one view.

Ask Polar, in plain language. “Show CVR by source in GA4 next to first-party, and where they diverge.” No SQL, no export.

See how the blended view works
Other Use Cases

Other use cases

Use case 01

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Placeholder. The use case skill fills this. (rung: see it)

See the use case › Use case 02

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Placeholder. The use case skill fills this. (rung: report it)

See the use case › Use case 03

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Placeholder. The use case skill fills this. (rung: analyze it)

See the use case › Use case 04

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Placeholder. The use case skill fills this. (rung: decide from it)

See the use case › Use case 05

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Placeholder. The use case skill fills this. (rung: act on it)

See the use case ›
Your Prompt Library

Google Analytics 4 in plain language

A scannable wall of sample prompts for your Google Analytics 4 data inside Polar. Ask Polar, or Claude with the Polar MCP connected.
See it
Show my GA4 sessions by source for the last 30 days.
Break down traffic by device and country this month.
Show CVR by source in GA4.
Analyze it
Compare GA4 attribution to Polar's first-party attribution by source.
Show transaction revenue by source, GA4 next to first-party.
Where do GA4 and my first-party numbers diverge, and by how much?
Decide from it
Which sources bring the highest-quality traffic on a blended basis?
Should I trust GA4 or first-party for this channel's revenue, and why?
Summarize how traffic quality changed since last month by source.
Get started · connect once · GA4 next to the truth

Traffic quality, in one view.

Connect GA4, blend it with Shopify and the Polar Pixel, and read traffic quality with GA4 labelled next to first-party attribution, so you know which number to act on.

Get started by booking a demo Connect your data in Polar
Phase 1 ~2 minConnect GA4Authorize the Google account with access to your property.
Phase 2 automaticBlended with your storeSessions and revenue by source join orders and Pixel journeys.
Phase 3 the payoffCompare the sourcesGA4 next to first-party attribution in the Blended Overview.