Campaign Manager 360 integration

Campaign Manager 360 in Polar: every impression, blended and attributed.

Display and video delivery from CM360, impressions, clicks, Floodlight conversions, media and ad-serving cost, pulled into Polar and stitched to real Shopify orders. See CM360 next to Google Ads, Meta and TikTok on one blended P&L, with Polar's own click attribution on top of what the ad server reports.

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Google Sheets → Polar

Everything CM360 serves, next to what actually sold.

Impressions, clicks and Floodlight conversions from Campaign Manager 360, orders and revenue from Shopify, attribution from Polar. One row per campaign, placement, site and creative, refreshed automatically.
Delivery & Cost
“Where did my display and video budget actually go?”
Impressions, clicks, CTR, media cost and ad-serving cost down to the placement, refreshed on every sync.
cost by campaign / placement / creative
ROAS & Revenue
“Is CM360's conversion count real, or over-reported?”
CM360 credits Floodlight conversions the ad server sees, and can't see your other channels. Polar shows CM360-reported value next to first-party, de-duplicated, click-attributed revenue.
CM360 ROAS vs Polar ROAS
View-through
“How much of this is view-only?”
Display leans hard on view-through. Polar separates click-through from view-through conversions so blended ROAS lands on what actually drove the order, honestly labelled.
click-through vs view-through
Creative & Placement
“Which placements and creatives are winning?”
Impressions, clicks, CTR and cost per conversion per placement, site, publisher and creative, so weak inventory stops hiding inside the campaign total.
CTR & CPA by placement
Sites & Publishers
“Which sites are worth the spend?”
Break delivery and conversions down by site and publisher to see where incremental orders come from and where the budget leaks.
spend & orders by site
Blended Context
“What is CM360 worth next to everything else?”
CM360 sits in the same blended view as Google Ads, Meta, TikTok, email and organic, on Net Sales, MER and true CAC.
CM360 share of blended spend
Setup Guide

Connect Campaign Manager 360 in a couple of clicks.

A Polar account with Shopify connected, a Google account with report access to the CM360 network you want to link, and one authorization. CM360 connects as a custom integration, so Polar's team helps wire it up and then backfills your history automatically.

A Polar account with Shopify

CM360 plugs in next to your store data so display and video spend meets real revenue automatically.

Connect your data →

CM360 report access

You need a Google account with report access to the Campaign Manager 360 network and advertiser(s) you want to link. Report-level access is enough, you do not need to change Floodlight tags.

Campaign Manager 360 →

One authorization

A single approval with Google. No tag changes, no CSV exports, no data team. As a custom connector, Polar confirms the setup and starts the sync for you.

1

Add Campaign Manager 360 from Connectors ~1 min

Advertising section, or search for it.
In Polar, open Connectors, and in the Advertising section find Campaign Manager 360 (or use the search bar). Click Connect to Polar Analytics. CM360 is a custom integration, so if you do not see it, use Submit a request for a connector and Polar will set it up.
Open Polar connectors
2

Authorize with Google ~2 min

Sign in with the account that has CM360 report access.
1
You are redirected to Google. Sign in with the account that actually has report access to the CM360 network, not just your Polar login email, and approve access.
2
Back in Polar, confirm the advertiser(s) you want to pull and save. Polar's team confirms the custom setup and starts your sync.
Best practice: connect the advertisers that map to your store so display and video spend nets cleanly against Shopify revenue.
3

See it in your reports the payoff

Impressions meet revenue, blended.
Polar backfills your history (typically within 24 hours) and keeps syncing. CM360 flows into blended ROAS, MER, true CAC and your P&L, and into every Ask Polar answer, next to Google Ads, Meta and TikTok.
Get started

Put display and video spend next to real revenue.

Connect once and every dashboard, report and AI answer reads your CM360 delivery, blended and attributed with the rest of your stack.

The Gap

Delivery in. Better signal out.

CM360 pours impressions, clicks, Floodlight conversions and cost into Polar. Polar blends it with Shopify orders and first-party Pixel journeys and hands back click-attributed, de-duplicated ROAS, so display and video are judged on real orders, not just the conversions the ad server counted.

Campaign Manager 360

impressions, clicks, conversions, cost
Polar

Polar

Featured Use Case

The at-risk placement report that runs itself.

Every morning, a rule or an agent reviews yesterday's CM360 delivery on Polar's attributed numbers and hands your team the pause, scale and watch calls by placement, before anyone opens Campaign Manager.
Daily at-risk placements● 7:00am, every day
Placement
Cost
ROAS
Call
Prospecting – Display
$1,180
0.7x
Pause
Retargeting – Video
$720
4.2x
Scale
Publisher pack – Native
$460
1.8x
Watch
Written by an AI agent every morning, on Polar's attributed numbers.

Scheduled automation

No AI needed

Use Polar Automations to run a rule every morning: flag any placement below your ROAS floor after a spend threshold, and send it to Slack or email.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to review yesterday's CM360 delivery, rank at-risk placements, and draft the pause / scale / watch call with the reasoning.

Other Use Cases

More Polar + Campaign Manager 360 use cases

What teams run once CM360 delivery is blended and attributed in Polar.
Your Prompt Library

15 prompts a connected Campaign Manager 360 account unlocks.

Blended ROAS, at-risk placements, view-through reality, true CAC. Once CM360 is in Polar, ask in plain language.
Type
Audience
15 of 15
Get started · connect once · stays in sync

CM360 counts its own conversions. Polar tells you what sold.

CM360 credits the Floodlight conversions the ad server sees and can't see your other channels. Connect it to Polar and every dashboard, report and AI answer reads your display and video spend blended with Shopify, Google Ads and Meta, with first-party, de-duplicated attribution on top.

Phase 1 ~5 minConnect your data in PolarConnect Shopify and your stack. Polar's semantic layer turns it into governed, blended metrics.
Phase 2 ~2 minAdd Campaign Manager 360 and authorizeCustom connector, sign in with the Google account that has CM360 report access. Polar backfills your history.
Phase 3 the payoffUse it everywhereCM360 powers blended ROAS, MER and true CAC across dashboards, reports and AI answers, always in sync.