Display & Video 360 integration

Display & Video 360 in Polar: programmatic spend, blended and attributed.

DV360 display, video, YouTube and CTV spend, impressions, viewability and platform-reported conversions, pulled into Polar and stitched to real Shopify orders. See your DSP next to Google Ads, Meta and TikTok on one blended P&L, with Polar's own click attribution on top of what DV360 reports.

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Connect Display & Video 360 See the setup
Google Sheets → Polar

Everything DV360 reports, next to what actually happened.

Spend, delivery and viewability from DV360, revenue and orders from Shopify, attribution from Polar. One row per campaign, insertion order and line item, refreshed automatically.
Spend & Delivery
“Where did my DV360 budget actually go yesterday?”
Spend, impressions, viewable impressions, CPM and vCPM down to the line item, refreshed on every sync.
spend by IO / line item / creative
ROAS & Revenue
“Is DV360's ROAS real, or over-reported?”
A DSP over-credits itself: it counts view-through heavily and can't see your other channels. Polar shows DV360-reported value next to first-party, de-duplicated, click-attributed revenue.
DV360 ROAS vs Polar ROAS
View-through
“How much revenue is view-only?”
Display and CTV are impression-first, so most of DV360's claimed return is view-through. Polar separates click-driven revenue from view-only so you know what's genuinely incremental.
click vs view-through, split
Formats & Inventory
“Display, video, YouTube or CTV, what's working?”
Break spend, viewability and cost per conversion down by format, insertion order and inventory source to see where orders actually come from.
display vs video vs CTV
Video & Completion
“Are people finishing the video?”
Video views, completion rate and cost per completed view per line item, so upper-funnel spend is judged on engagement, not just impressions served.
completion rate & CPCV
Blended Context
“What is DV360 worth next to everything else?”
DV360 sits in the same blended view as Google Ads, Meta, TikTok, email and organic, on Net Sales, MER and true CAC.
DV360 share of blended spend
Setup Guide

Connect Display & Video 360 in a couple of clicks.

A Polar account with Shopify connected, admin access to the DV360 advertiser(s) you want to link, and one Google authorization. Polar backfills your history automatically.
01 · What you need

A Polar account with Shopify

DV360 plugs in next to your store data so spend meets revenue automatically.

Connect your data →

DV360 advertiser access

You need access to the Display & Video 360 advertiser(s) you want to link, under a Google account with permission to that partner. Check all the permission boxes during authorization.

Display & Video 360 →

One Google authorization

A single sign-in with Google. No tag changes, no CSV exports, no data team required.

02 · Connect it, the easy way
1

Add Display & Video 360 from Connectors ~1 min

Advertising section, or search for it.
In Polar, open Connectors, and in the Advertising section find Display & Video 360 (or use the search bar). Click Connect to Polar Analytics.
Open Polar connectors
2

Authorize with Google ~1 min

Sign in, then pick your advertisers.
1
You are redirected to Google. Sign in with the account that has DV360 access, and check every permission box so Polar can read your advertiser data.
2
Back in Polar, select the advertiser(s) you want and click Save Configuration.
Best practice: connect one advertiser per line to keep spend clean. You can add more later with + Add accounts.
3

See it in your reports the payoff

Spend meets revenue, blended.
Polar backfills your history and keeps syncing. DV360 flows into blended ROAS, MER, true CAC and your P&L, and into every Ask Polar answer, next to Google Ads, Meta and the rest.
Get started

Put programmatic spend next to real revenue.

Connect once and every dashboard, report and AI answer reads your DV360 performance, blended and attributed with the rest of your stack.

Book a demoConnect your data ↗
The Gap

Spend in. Honest signal out.

DV360 pours spend, delivery, viewability and video engagement into Polar. Polar blends it with Shopify orders and, using its first-party Pixel, splits real click-driven revenue from view-through so your DSP is judged on incremental orders, not impressions served.

Display & Video 360

spend, impressions, viewability, conversions
Polar

Polar

Featured Use Case

The at-risk line item report that runs itself.

Every morning, a rule or an agent reviews yesterday's DV360 delivery on Polar's attributed numbers and hands your team the pause, scale and watch calls, before anyone opens the DSP.
Daily at-risk line items● 7:00am, every day
Line item
Spend
Click ROAS
Call
Display – Prospecting
$1,180
0.6x
Pause
YouTube – Retargeting
$740
3.9x
Scale
CTV – Awareness
$920
1.4x
Watch
Written by an AI agent every morning, on Polar's attributed numbers.

Scheduled automation

No AI needed

Use Polar Automations to run a rule every morning: flag any line item below your click-ROAS floor after a spend threshold, and send it to Slack or email.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to review yesterday's DV360 delivery, rank at-risk line items, and draft the pause / scale / watch call with the reasoning.

Dig deeper into this use case
Other Use Cases

More Polar + Display & Video 360 use cases

What teams run once DV360 spend is blended and attributed in Polar.
Use case 01

Daily programmatic report

Yesterday's spend, viewability and click-attributed ROAS across DV360, Google Ads and Meta, in your inbox before standup.

See the use case ›Use case 02

View-through reality check

How much of DV360's claimed revenue is view-only, so display and CTV budget is judged on real clicks.

See the use case ›Use case 03

True CAC by channel

Blended and channel CAC that counts every order, not just DV360's self-reported conversions.

See the use case ›Use case 04

Format mix call

Where the next $10k should go across display, video, YouTube and CTV, ranked by incremental return.

See the use case ›Use case 05

Viewability vs return

Whether high-viewability inventory actually converts, or just looks good in the DSP.

See the use case ›Use case 06

Upper-funnel contribution

What DV360 awareness spend adds to blended MER and new-customer volume, not just impressions.

See the use case ›
Your Prompt Library

15 prompts a connected DV360 account unlocks.

Click-attributed ROAS, at-risk line items, view-through reality, true CAC. Once DV360 is in Polar, ask in plain language.
Type
Audience
15 of 15
Get started · connect once · stays in sync

DV360 counts the impression. Polar counts the order.

DV360 leans on view-through and can't see your other channels, so its ROAS runs hot. Connect it to Polar and every dashboard, report and AI answer reads your programmatic spend blended with Shopify, Google Ads and Meta, with first-party, de-duplicated, click-based attribution on top.

Get started by booking a demoConnect your data in Polar
Phase 1 ~5 minConnect your data in PolarConnect Shopify and your stack. Polar's semantic layer turns it into governed, blended metrics.
Phase 2 ~2 minAdd Display & Video 360 and authorizeOne-click connector, sign in with Google, pick your advertiser. Polar backfills your history.
Phase 3 the payoffUse it everywhereDV360 powers blended ROAS, MER and true CAC across dashboards, reports and AI answers, always in sync.