Coming soon

MNTN in Polar: Connected TV, blended and honestly attributed.

MNTN Performance TV spend, impressions, reach and conversions, pulled into Polar and stitched to real orders. When it lands, you will see CTV next to Meta, Google and Shopify on one blended P&L, with MNTN impressions folded into Polar's pixel journeys as real touchpoints instead of a self-reported black box.

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Join the waitlist See the setup
Google Sheets → Polar

Everything MNTN reports, next to what actually happened.

Spend and delivery from MNTN, revenue and orders from Shopify, attribution from Polar's pixel. CTV stops being a line item you take on faith and becomes a channel you can measure. Here is what will flow in.
Spend & Delivery
“Where did my Connected TV budget actually go?”
MNTN spend, impressions, reach and CPM by campaign, refreshed on every sync, next to the rest of your paid stack.
spend, impressions, reach
ROAS & Conversions
“Is MNTN's ROAS real, or view-through inflation?”
CTV is impression-only, so platforms lean hard on view-through. Polar will show MNTN-reported conversions and ROAS next to first-party, pixel-attributed revenue.
MNTN ROAS vs Polar ROAS
Journeys & Touchpoints
“How does a TV impression show up before an order?”
MNTN impressions fold into Polar's pixel pipeline as native touchpoints at order_touchpoints, matched by IP, so CTV appears inside real customer journeys.
CTV in the path to purchase
Verified Visits
“Did the TV ad actually send people to site?”
Bring MNTN's site-visit signal in and check it against Polar's own on-site sessions and orders, so verified visits meet real revenue.
visits vs sessions vs orders
Halo & Incrementality
“Is MNTN lifting my other channels?”
See CTV spend against branded search, direct and overall new-customer trend, the inputs behind an incrementality or halo read on upper-funnel TV.
CTV lift on search & direct
Blended Context
“What is Connected TV worth next to everything else?”
MNTN will sit in the same blended view as Meta, Google, TikTok and organic, on Net Sales, MER and true CAC.
CTV share of blended spend
Setup Guide

MNTN for Polar is on the way.

A Polar account with Shopify connected, admin access to your MNTN account, and one authorization when the connector goes live. Polar will backfill your CTV history automatically. Here is how it will work.
01 · What you need

A Polar account with Shopify

Connect your store today so MNTN plugs in next to real revenue the moment the connector ships.

Connect your data →

MNTN account access

You will need admin access to the MNTN Performance TV account whose spend and reporting you want in Polar.

MNTN →

One authorization

A single approval when the connector launches. No tags to rebuild, no CSV exports, no data team required.

02 · How it will work
1

Join the waitlist ~1 min

Be first in line when MNTN goes live.
Tell us you want the MNTN connector and we will notify you the moment it ships. In the meantime, connect Shopify and your ad platforms so your baseline is ready.
Get notified
2

Authorize MNTN, at launch ~2 min

One approval, then pick your account.
1
When the connector is live, open Connectors in Polar, find MNTN in the Advertising section and click Connect to Polar Analytics.
2
Approve access to your MNTN account and save. Polar will backfill your CTV history and keep it in sync.
Good to know: CTV touchpoints resolve pre-attributed from the vendor and match by IP, so there is no fuzzy matching to configure on your side.
3

See it in your reports the payoff

CTV meets revenue, blended.
MNTN will flow into blended ROAS, MER, true CAC and your P&L, and appear inside marketing journeys as a real touchpoint, next to Meta, Google and the rest, in every Ask Polar answer.
Get started

Want Connected TV measured properly?

MNTN for Polar is coming. Join the waitlist and we will let you know the moment CTV spend can sit next to real revenue, blended and attributed with the rest of your stack.

Book a demoConnect your data ↗
The Gap

Spend in. Honest signal out.

MNTN will pour Connected TV spend, impressions, reach and conversions into Polar. Polar stitches them to real Shopify orders, folds the impressions into pixel journeys as native touchpoints, and returns blended, first-party attributed metrics instead of a self-reported view-through number.

MNTN

spend, impressions, conversions
Polar

Polar

Featured Use Case

The Connected TV report that tells you the truth.

Once MNTN is in Polar, a weekly report puts CTV spend next to first-party attributed revenue, its share of blended MER, and how it shows up in real journeys, before anyone reads MNTN's own dashboard.
Weekly Connected TV read● Mon 8:00am
Metric
MNTN says
Polar
Read
CTV ROAS
4.1x
1.7x
View-heavy
Branded search
–
+18%
Halo
CTV share of MER
–
11%
Context
Coming soon. A preview of the CTV read once MNTN is connected.

Scheduled automation

No AI needed

Use Polar Automations to run a weekly rule: pull MNTN spend, pixel-attributed revenue and its share of MER, plus the trend in branded search and direct, and send it to Slack or email.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to compare MNTN-reported ROAS to Polar-attributed revenue, check for a halo on branded search, and draw a keep / scale / test call with reasoning.

Dig deeper into this use case
Other Use Cases

More Polar + MNTN use cases

What teams will run once Connected TV spend is blended and attributed in Polar.
Use case 01

CTV vs claimed conversions

MNTN-reported conversions and ROAS next to Polar's first-party, pixel-attributed revenue, so you know how much is view-through.

See the use case ›Use case 02

Halo on search and direct

Track branded search, direct and new-customer trend against CTV spend to see whether TV is lifting the rest of the funnel.

See the use case ›Use case 03

CTV inside customer journeys

See where a Connected TV impression sits in the path to purchase, folded into Polar's pixel journeys as a native touchpoint.

See the use case ›Use case 04

Blended MER with TV in it

One marketing efficiency ratio across Meta, Google, TikTok and MNTN, so upper-funnel spend is judged on total return.

See the use case ›Use case 05

Incrementality read for CTV

The spend, reach and new-customer inputs a holdout or geo test needs to size the real lift from Connected TV.

See the use case ›Use case 06

Verified visits vs sessions

Check MNTN's verified-visit signal against Polar's own on-site sessions and orders, so site-visit claims meet real revenue.

See the use case ›
Your Prompt Library

15 prompts a connected MNTN account will unlock.

Blended MER with CTV in it, view-through reality checks, halo on search, true CAC. Once MNTN is in Polar, ask in plain language.
Type
Audience
15 of 15
Coming soon · join the waitlist · be first when it ships

MNTN reports its own numbers. Polar will tell you the truth.

Connected TV leans on view-through and cannot see your other channels. When MNTN lands in Polar, every dashboard, report and AI answer will read CTV spend blended with Shopify, Meta and Google, with first-party pixel attribution on top and impressions folded into real customer journeys. Join the waitlist to get there first.

Get started by booking a demoConnect your data in Polar
Phase 1 ~5 minConnect your data in PolarConnect Shopify and your stack now. Polar's semantic layer turns it into governed, blended metrics, ready for CTV.
Phase 2 at launchAdd MNTN and authorizeWhen the connector ships, one-click connect, approve access and pick your account. Polar backfills your CTV history.
Phase 3 the payoffUse it everywhereMNTN will power blended ROAS, MER and true CAC across dashboards, reports and AI answers, always in sync.