Omnisend integration

Omnisend in Polar: email and SMS on the same P&L as everything else.

Campaign sends, opens, unique clicks, unsubscribes and deliverability pulled from Omnisend into Polar, next to Shopify orders, paid and organic on one blended view. Polar's first-party Pixel ties the clicks to real orders, so email and SMS get honest, de-duplicated attributed revenue instead of last-click credit.

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Connect Omnisend See the setup
Google Sheets → Polar

Everything Omnisend sends, next to the orders it actually drove.

Engagement and deliverability from Omnisend, revenue and orders from Shopify, attribution from Polar's Pixel. One row per campaign, refreshed automatically, blended with the rest of your stack.
Campaign Engagement
“How did last week's sends actually land?”
Sends, unique opens, unique clicks excluding bots and unsubscribes per campaign, refreshed on every sync.
sends / opens / clicks / unsubs
Deliverability
“Is my list health quietly slipping?”
Bounce and complaint (spam) rates per campaign so you catch inbox-placement problems before they drag the whole channel down.
bounce & complaint rate
Attributed Revenue
“Is email really driving orders, or claiming them?”
Omnisend reports the send. Polar's first-party Pixel ties email and SMS clicks to real Shopify orders for de-duplicated, click-attributed revenue, not last-click credit.
attributed vs claimed revenue
Campaign Mix
“Which campaign types and channels pull weight?”
Campaign name, subject, from name, type and email-vs-SMS channel, so you can compare formats and split performance by channel.
email vs SMS, by type
Send Timing
“When do sends convert without burning the list?”
Campaign metrics by date and day of week to weigh cadence and timing against unsubscribes.
performance by day of week
Blended Context
“What is retention worth next to everything else?”
Email and SMS sit in the same blended view as Meta, Google, TikTok and organic, on Net Sales, MER and contribution.
retention share of Net Sales
Setup Guide

Connect Omnisend with one API key.

A Polar account with Shopify connected, admin access to your Omnisend store, and one API key generated in Omnisend. Polar backfills your campaign history automatically.
01 · What you need

A Polar account with Shopify

Omnisend plugs in next to your store data so sends meet orders automatically.

Connect your data →

An Omnisend API key

Admin access to your Omnisend store. Create an API key under Store settings, Integrations and API, then API keys. That single key is all Polar needs.

Omnisend API keys →

One paste, no pipeline

Paste the key into Polar. No data warehouse to manage, no CSV exports, no data team required.

02 · Connect it, the easy way
1

Add Omnisend from Connectors ~1 min

Marketing section, or search for it.
In Polar, open Connectors, and in the Marketing section find Omnisend (or use the search bar). Click Connect to Polar Analytics.
Open Polar connectors
2

Paste your Omnisend API key ~2 min

Create the key in Omnisend, then configure in Polar.
1
In Omnisend, go to Store settings → Integrations and API → API keys and create a new key. Copy it.
2
Back in Polar, paste the key and click Configure. Polar validates the connection and starts syncing your campaign history.
Best practice: keep the key active. Polar re-syncs on a schedule, so revoking it stops your reports from updating.
3

See it in your reports the payoff

Sends meet orders, blended.
Polar backfills your campaigns and keeps syncing. Omnisend flows into your retention dashboards, MER and P&L, and into every Ask Polar answer, next to Meta, Google and the rest.
Get started

Put every send next to real revenue.

Connect once and every dashboard, report and AI answer reads your Omnisend performance, blended and Pixel-attributed with the rest of your stack.

Book a demoConnect your data ↗
The Gap

Sends in. Honest revenue out.

Omnisend pours campaign engagement and deliverability into Polar. Polar's first-party Pixel ties email and SMS clicks to real Shopify orders, so retention gets de-duplicated, click-attributed revenue instead of the last-click credit every tool claims for itself.

Omnisend

sends, opens, clicks, unsubs
Polar

Polar

Featured Use Case

The weekly retention report that writes itself.

Every Monday, a rule or an agent reviews last week's Omnisend campaigns on Polar's attributed numbers and hands your team the winners, the fatigue and the list-health flags, before anyone opens a spreadsheet.
Weekly email & SMS report● Monday, 8:00am
Campaign
Sends
Clicks
Attr. rev
Spring sale – email
48,200
3,140
$18,400
Restock – SMS
9,600
1,020
$7,850
Newsletter – email
51,300
410
$1,120
Written by an AI agent every Monday, on Polar's Pixel-attributed numbers.

Scheduled automation

No AI needed

Use Polar Automations to run a rule every Monday: rank last week's campaigns by attributed revenue and flag any with a bounce or unsubscribe rate above your threshold, sent to Slack or email.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to review last week's Omnisend campaigns, name the winners and the list-health risks, and draft the next send plan with reasoning.

Dig deeper into this use case
Other Use Cases

More Polar + Omnisend use cases

What teams run once Omnisend engagement is blended and Pixel-attributed in Polar.
Use case 01

Weekly retention report

Last week's campaigns ranked by attributed revenue, with deliverability flags, in your inbox before standup.

See the use case ›Use case 02

Email vs SMS mix

Which channel earns its keep on attributed revenue and revenue per recipient, not just opens.

See the use case ›Use case 03

List health watch

Track unsubscribe, bounce and complaint rates by campaign before inbox placement takes a hit.

See the use case ›Use case 04

Best send day

Which day of week converts without burning the list, from your own campaign history.

See the use case ›Use case 05

Retention contribution to MER

How much of blended efficiency owned channels carry, next to paid and organic.

See the use case ›Use case 06

Attributed vs claimed revenue

Reconcile Omnisend engagement with Polar's Pixel-attributed orders to see real channel value.

See the use case ›
Your Prompt Library

15 prompts a connected Omnisend account unlocks.

Attributed revenue, list health, email vs SMS, best send day. Once Omnisend is in Polar, ask in plain language.
Type
Audience
15 of 15
Get started · connect once · stays in sync

Omnisend counts the sends. Polar counts the orders.

Omnisend tells you who opened and clicked. Connect it to Polar and every dashboard, report and AI answer reads your email and SMS blended with Shopify, Meta and Google, with first-party, Pixel-attributed revenue on top instead of last-click credit.

Get started by booking a demoConnect your data in Polar
Phase 1 ~5 minConnect your data in PolarConnect Shopify and your stack. Polar's semantic layer turns it into governed, blended metrics.
Phase 2 ~2 minAdd Omnisend and paste the keyOne-click connector, paste your Omnisend API key, click Configure. Polar backfills your history.
Phase 3 the payoffUse it everywhereOmnisend powers retention dashboards, MER and contribution across dashboards, reports and AI answers, always in sync.