Outbrain integration

Outbrain in Polar: native spend, blended and attributed.

Outbrain campaign spend, impressions, clicks, CPC and platform-reported conversions, pulled into Polar and stitched to real Shopify orders. See native discovery next to Meta, Google and TikTok on one blended P&L, with Polar's own click attribution on top of what Outbrain reports.

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Connect Outbrain See the setup
Google Sheets → Polar

Everything Outbrain reports, next to what actually happened.

Spend and delivery from Outbrain, revenue and orders from Shopify, attribution from Polar. One row per campaign, publisher section and promoted headline, refreshed automatically.
Spend & Delivery
“Where did my Outbrain budget actually go yesterday?”
Spend, impressions, clicks, CTR and CPC down to the campaign and promoted link, refreshed on every sync.
spend by campaign / section / ad
ROAS & Revenue
“Is Outbrain's ROAS real, or over-reported?”
Native platforms over-credit themselves and can't see your other channels. Polar shows Outbrain-reported value next to first-party, de-duplicated, click-attributed revenue.
Outbrain ROAS vs Polar ROAS
Assisted Revenue
“How much does native assist that last-click misses?”
Discovery clicks often start the journey and convert later. Polar's multi-touch attribution surfaces the assisted orders a last-click view hides.
assisted vs last-click
Content & Creative
“Which headlines and images are winning?”
CTR, clicks, spend and cost per conversion per promoted headline, image and landing page across the Outbrain network.
CTR & CPA by headline
Publishers & Placements
“Which sites and sections drive real orders?”
Break spend and return down by publisher section and platform to see where quality traffic comes from and where budget leaks.
spend by publisher section
Blended Context
“What is Outbrain worth next to everything else?”
Outbrain sits in the same blended view as Meta, Google, TikTok, email and organic, on Net Sales, MER and true CAC.
Outbrain share of blended spend
Setup Guide

Connect Outbrain, the assisted way.

A Polar account with Shopify connected, admin access to your Outbrain Amplify account, and your Outbrain API credentials. The connector is already built, so Polar's team wires it up and backfills your history.
01 · What you need

A Polar account with Shopify

Outbrain plugs in next to your store data so native spend meets real revenue automatically.

Connect your data →

Outbrain Amplify access

You need admin access to the Outbrain Amplify account(s) you want to link, so you can generate the API credentials Polar uses to pull your data.

Outbrain Amplify →

Your API credentials

Outbrain is a custom integration Polar already maintains. Share your API access once and the team configures it on the backend. No pixel changes, no CSV exports, no data team required.

02 · Connect it, the easy way
1

Request Outbrain from Connectors ~1 min

Advertising section, or search for it.
In Polar, open Connectors, and in the Advertising section find Outbrain (or use the search bar). Click Connect to start the custom-integration setup.
Open Polar connectors
2

Share your Outbrain API access ~2 min

Hand over credentials, Polar does the rest.
1
In Outbrain Amplify, generate the API credentials for the account(s) you want to connect.
2
Pass them to Polar. The connector is already built, so the team wires it up quickly and starts syncing your campaigns.
Best practice: connect every active Outbrain account so all native spend lands in one blended view.
3

See it in your reports the payoff

Native spend meets revenue, blended.
Polar backfills your history and keeps syncing. Outbrain flows into blended ROAS, MER, true CAC and your P&L, and into every Ask Polar answer, next to Meta, Google and the rest.
Get started

Put native spend next to real revenue.

Connect once and every dashboard, report and AI answer reads your Outbrain performance, blended and attributed with the rest of your stack.

Book a demoConnect your data ↗
The Gap

Spend in. Real attribution out.

Outbrain pours spend, delivery and content performance into Polar. Polar stitches it to real Shopify orders and re-attributes it with the first-party Pixel, so you see click-attributed and assisted revenue native's last-click view loses to cookies and cross-channel journeys.

Outbrain

spend, clicks, conversions
Polar

Polar

Featured Use Case

The at-risk native report that runs itself.

Every morning, a rule or an agent reviews yesterday's Outbrain delivery on Polar's attributed numbers and hands your team the pause, scale and watch calls, before anyone opens Amplify.
Daily at-risk Outbrain campaigns● 7:00am, every day
Campaign
Spend
ROAS
Call
Discovery – Blog
$920
0.7x
Pause
Retargeting – Article
$640
3.8x
Scale
Prospecting – Listicle
$480
1.7x
Watch
Written by an AI agent every morning, on Polar's attributed numbers.

Scheduled automation

No AI needed

Use Polar Automations to run a rule every morning: flag any Outbrain campaign below your ROAS floor after a spend threshold, and send it to Slack or email.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to review yesterday's Outbrain delivery, rank at-risk campaigns, and draft the pause / scale / watch call with the reasoning.

Dig deeper into this use case
Other Use Cases

More Polar + Outbrain use cases

What teams run once Outbrain spend is blended and attributed in Polar.
Use case 01

Daily paid media report

Yesterday's spend, ROAS and MER across Outbrain, Meta and Google, in your inbox before standup.

See the use case ›Use case 02

Publisher section cleanup

Find the sites and sections burning budget with no orders, and cut them from your campaigns.

See the use case ›Use case 03

True CAC by channel

Blended and channel CAC that counts every order, not just Outbrain's self-reported conversions.

See the use case ›Use case 04

Assisted revenue view

See the orders native discovery starts and other channels finish, credited across the journey.

See the use case ›Use case 05

Headline performance

Which promoted headlines and images earn the cheapest, highest-converting clicks.

See the use case ›Use case 06

Budget reallocation call

Where the next $5k should go this week, ranked by incremental return across channels.

See the use case ›
Your Prompt Library

15 prompts a connected Outbrain account unlocks.

Blended ROAS, at-risk campaigns, publisher cleanup, true CAC. Once Outbrain is in Polar, ask in plain language.
Type
Audience
15 of 15
Get started · connect once · stays in sync

Outbrain reports its own numbers. Polar tells you the truth.

Native platforms over-credit themselves and can't see your other channels. Connect Outbrain to Polar and every dashboard, report and AI answer reads your spend blended with Shopify, Meta and Google, with first-party, de-duplicated attribution on top so you see both the clicks and the assists.

Get started by booking a demoConnect your data in Polar
Phase 1 ~5 minConnect your data in PolarConnect Shopify and your stack. Polar's semantic layer turns it into governed, blended metrics.
Phase 2 ~2 minAdd Outbrain and share API accessCustom integration Polar already maintains. Hand over your Outbrain API credentials and the team backfills your history.
Phase 3 the payoffUse it everywhereOutbrain powers blended ROAS, MER and true CAC across dashboards, reports and AI answers, always in sync.