Sendinblue integration

Sendinblue in Polar: email and SMS revenue that's actually real.

Campaigns, automations, transactional email, contact growth and attributed revenue, pulled from Sendinblue (now Brevo) into Polar and stitched to real Shopify orders. See email and SMS next to paid and organic on one blended P&L, with Polar's own first-party pixel re-attributing Brevo revenue instead of trusting its last-click, which over-credits itself.

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Connect Sendinblue See the setup
Google Sheets → Polar

Everything Sendinblue reports, checked against what actually happened.

Campaigns, automations and contacts from Sendinblue (Brevo), orders and revenue from Shopify, attribution from Polar's pixel. One row per campaign and automation, refreshed automatically.
Campaigns
“How did last week's email and SMS sends perform?”
Delivery, opens, clicks, bounces, unsubscribes, orders and revenue per email and SMS campaign, refreshed on every sync.
delivery, opens, clicks, revenue
Automations
“Which automations earn while I sleep?”
The same metrics for every Brevo automation, so welcome, abandoned-cart and post-purchase workflows sit next to campaigns and you see what one-off sends earn versus what runs on autopilot.
automation vs campaign revenue
Attributed Revenue
“Is Brevo over-crediting itself?”
Brevo reports on last-click and re-credits orders it cannot see through. Polar shows Brevo-reported revenue next to first-party, de-duplicated, pixel-attributed revenue.
Brevo-reported vs Polar-attributed
Transactional Email
“Are order and shipping emails landing and driving clicks?”
Delivery and engagement on transactional email, order confirmations, shipping updates and account notices, so you catch a deliverability drop before customers stop seeing them.
transactional delivery & opens
Contacts & Lists
“Is my list growing, and which segments actually buy?”
Contact and list growth over time plus the segments you build in Brevo, so you can see Shopify sales by segment and rank them by revenue per recipient.
contact growth, sales by segment
Blended Context
“What is email worth next to everything else?”
Email and SMS sit in the same blended view as Meta, Google, TikTok and organic, on Net Sales, MER and revenue per recipient, not in a silo.
email share of Net Sales
Setup Guide

Connect Sendinblue with one API key.

A Polar account with Shopify connected, and a v3 API key from Sendinblue (Brevo), created under SMTP & API. Paste it into Polar and it backfills your history automatically.
01 · What you need

A Polar account with Shopify

Sendinblue plugs in next to your store data so email and SMS revenue meets real orders automatically.

Connect your data →

A Brevo v3 API key

In Sendinblue (Brevo), open the account menu, go to SMTP & API then API Keys and generate a v3 key. Read access is enough, Polar never writes back to Brevo.

Brevo API keys →

One paste

Drop the key into Polar and save. No changes on Brevo's side, no CSV exports, no data team required.

02 · Connect it, the easy way
1

Add Sendinblue from Connectors ~1 min

Marketing section, or search for it.
In Polar, open Connectors, and in the Marketing section find Sendinblue (now Brevo), or use the search bar. Click Connect to Polar Analytics.
Open Polar connectors
2

Create a v3 API key and paste it ~2 min

Read access is all Polar needs.
1
In Brevo, open the account menu and go to SMTP & API › API Keys. Click Generate a new API key, name it Polar, and copy the v3 key.
2
Paste the key into Polar and click Save Configuration. A read-only connection is all Polar needs, it never writes to Brevo.
Best practice: keep the key named Polar so you can revoke it without touching your other Brevo integrations.
3

See it in your reports the payoff

Email and SMS revenue, blended and attributed.
Polar backfills your Sendinblue history and keeps syncing. Then campaigns, automations and segments flow into blended revenue, MER and revenue per recipient, and into every Ask Polar answer, next to paid and organic.
Get started

Put email revenue next to the truth.

Connect once and every dashboard, report and AI answer reads your Sendinblue performance, blended and re-attributed with the rest of your stack.

Book a demoConnect your data ↗
The Gap

Sendinblue data in. Attributed truth out.

Sendinblue pours campaigns, automations, transactional email and contact growth into Polar. Polar re-attributes that revenue with its own first-party pixel, de-duplicates it against paid and organic, and blends it into your P&L, so email stops double-counting orders other channels also claim.

Sendinblue

campaigns, automations, revenue, contacts
Polar

Polar

Featured Use Case

The weekly email report that tells you the truth.

Every Monday, a rule or an agent reads last week's Sendinblue campaigns and automations on Polar's attributed numbers and hands your team what email and SMS really earned, before anyone trusts Brevo's own dashboard.
Weekly email & SMS revenue, checked● Monday, 8:00am
Source
Brevo says
Polar says
Campaigns
$38,400
$26,700
Automations
$29,600
$27,200
Total email + SMS
$68,000
$53,900
Brevo over-credits campaigns by 44%. Written by an AI agent, on Polar's attributed numbers.

Scheduled automation

No AI needed

Use Polar Automations to send a weekly digest: campaign and automation revenue, Brevo-reported next to Polar-attributed, plus revenue per recipient, straight to Slack or email every Monday.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to read last week's Sendinblue performance, quantify the over-crediting gap, flag the automations worth more attention, and draft the recap for your retention channel.

Dig deeper into this use case
Other Use Cases

More Polar + Sendinblue use cases

What teams run once email and SMS revenue is blended and attributed in Polar.
Use case 01

Weekly email and SMS report

Last week's campaign and automation revenue, opens, clicks and revenue per recipient, in your inbox before Monday standup.

See the use case ›Use case 02

Automations vs campaigns split

How much of email and SMS revenue runs on autopilot in automations versus one-off campaign sends, so you know where to invest.

See the use case ›Use case 03

Best segments by revenue per recipient

Rank the Brevo segments you already send to by Shopify revenue per recipient, not just open rate.

See the use case ›Use case 04

Deliverability watch

Catch rising bounces, spam and unsubscribes, or opens softening, before deliverability drags email and transactional revenue down.

See the use case ›Use case 05

Email's true contribution

What email and SMS are really worth next to paid and organic on blended Net Sales and MER, with the over-crediting stripped out.

See the use case ›Use case 06

Engagement to LTV

Tie email and SMS engagement to repeat purchase and lifetime value, so retention spend is judged on customers, not clicks.

See the use case ›
Your Prompt Library

15 prompts a connected Sendinblue account unlocks.

Attributed email and SMS revenue, automation versus campaign, best segments, deliverability. Once Sendinblue is in Polar, ask in plain language.
Type
Audience
15 of 15
Get started · connect once · stays in sync

Brevo counts every click as its own. Polar counts what's real.

Sendinblue (Brevo) reports on last-click and re-credits orders other channels also drove. Connect it to Polar and every dashboard, report and AI answer reads your campaigns, automations and segments blended with Shopify, Meta and Google, with first-party, de-duplicated attribution on top.

Get started by booking a demoConnect your data in Polar
Phase 1 ~5 minConnect your data in PolarConnect Shopify and your stack. Polar's semantic layer turns it into governed, blended metrics.
Phase 2 ~2 minAdd Sendinblue and paste your keyOne-click connector, paste a read-only Brevo v3 API key. Polar backfills your history.
Phase 3 the payoffUse it everywhereSendinblue powers blended revenue, MER and revenue per recipient across dashboards, reports and AI answers, always in sync.