Taboola integration

Taboola in Polar: native discovery spend, blended and attributed.

Taboola spend, impressions, clicks, conversions and campaign performance, pulled into Polar and stitched to real orders. See your native discovery ads next to Meta, Google and Shopify on one blended P&L, with Polar's own click attribution on top of what Taboola reports.

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Google Sheets → Polar

Everything Taboola reports, next to what actually happened.

Spend and delivery from Taboola, revenue and orders from Shopify, attribution from Polar. One row per campaign and ad, refreshed automatically.
Spend & Delivery
“Where did my Taboola budget actually go yesterday?”
Spend, impressions, clicks and CPC down to the campaign and ad, refreshed on every sync.
spend by campaign / ad
ROAS & Revenue
“Is Taboola's ROAS real, or over-reported?”
Taboola over-credits itself: it counts clicks and view conversions it cannot tie to a real order. Polar shows Taboola-reported value next to first-party, de-duplicated, click-attributed revenue.
Taboola ROAS vs Polar ROAS
Creative
“Which headlines and thumbnails are winning?”
CTR, clicks, spend and cost per conversion per ad, so you know which headline, thumbnail and landing page pulls its weight.
CTR & CPA by ad
Placements
“Which campaigns are burning budget?”
Break spend, clicks and return down by campaign so you can catch the ones draining budget on traffic that never converts.
spend & return by campaign
Discovery vs the rest
“Is Taboola buying real new customers?”
Native discovery is a top-of-funnel play. See how much of Taboola's return is genuinely new customers next to your other prospecting channels.
new-customer share
Blended Context
“What is Taboola worth next to everything else?”
Taboola sits in the same blended view as Meta, Google, TikTok, email and organic, on Net Sales, MER and true CAC.
Taboola share of blended spend
Setup Guide

Connect Taboola in a couple of clicks.

A Polar account with Shopify connected, admin access to the Taboola Ads account you want to link, and the API credentials Polar asks for. Polar backfills your history automatically.

A Polar account with Shopify

Taboola plugs in next to your store data so native spend meets real revenue automatically.

Connect your data →

Taboola Ads access

You need admin access to the Taboola Ads account you want to link, plus the API credentials Polar requests to read your campaign data.

Taboola Ads →

One authorization

A single connection in Polar. No pixel changes, no CSV exports, no data team required.

1

Add Taboola from Connectors ~1 min

Advertising section, or search for it.
In Polar, open Connectors, and in the Advertising section find Taboola (or use the search bar). Click Connect to Polar Analytics.
Open Polar connectors
2

Authorize your Taboola account ~2 min

Enter your credentials, then pick your accounts.
1
Provide the Taboola Ads credentials Polar asks for so it can read spend, impressions, clicks and conversions.
2
Select the ad accounts you want and click Save Configuration.
Best practice: connect the accounts that carry real spend first. You can add more later.
3

See it in your reports the payoff

Native spend meets revenue, blended.
Polar backfills your history and keeps syncing. Taboola flows into blended ROAS, MER, true CAC and your P&L, and into every Ask Polar answer, next to Meta, Google and the rest.
Get started

Put Taboola spend next to real revenue.

Connect once and every dashboard, report and AI answer reads your native discovery performance, blended and attributed with the rest of your stack.

The Gap

Spend in. Blended truth out.

Taboola pours spend, delivery and campaign performance into Polar. Polar stitches it to real Shopify orders with first-party, de-duplicated click attribution, so you see what native discovery actually returns, not just what Taboola reports.

Taboola

spend, clicks, conversions
Polar

Polar

Featured Use Case

The at-risk Taboola report that runs itself.

Every morning, a rule or an agent reviews yesterday's Taboola delivery on Polar's attributed numbers and hands your team the pause, scale and watch calls, before anyone opens the Taboola dashboard.
Daily at-risk Taboola campaigns● 7:00am, every day
Campaign
Spend
ROAS
Call
Advertorial – Skincare
$920
0.7x
Pause
Discovery – Bestsellers
$640
3.4x
Scale
Listicle – Gift guide
$410
1.6x
Watch
Written by an AI agent every morning, on Polar's attributed numbers.

Scheduled automation

No AI needed

Use Polar Automations to run a rule every morning: flag any Taboola campaign below your ROAS floor after a spend threshold, and send it to Slack or email.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to review yesterday's Taboola delivery, rank at-risk campaigns, and draft the pause / scale / watch call with the reasoning.

Other Use Cases

More Polar + Taboola use cases

What teams run once Taboola spend is blended and attributed in Polar.
Your Prompt Library

15 prompts a connected Taboola account unlocks.

Blended ROAS, at-risk campaigns, creative winners, true CAC. Once Taboola is in Polar, ask in plain language.
Type
Audience
15 of 15
Get started · connect once · stays in sync

Taboola reports its own numbers. Polar tells you the truth.

Taboola counts conversions it cannot tie to a real order and cannot see your other channels. Connect it to Polar and every dashboard, report and AI answer reads your native spend blended with Shopify, Meta and Google, with first-party, de-duplicated attribution on top.

Phase 1 ~5 minConnect your data in PolarConnect Shopify and your stack. Polar's semantic layer turns it into governed, blended metrics.
Phase 2 ~2 minAdd Taboola and authorizeOne-click connector, enter your Taboola credentials, pick your account. Polar backfills your history.
Phase 3 the payoffUse it everywhereTaboola powers blended ROAS, MER and true CAC across dashboards, reports and AI answers, always in sync.