Target Roundel in Polar: deduplicated, blended, and judged on margin.
Target Roundel reports Target Roundel. Its conversions are counted on its own attribution, before deduplication, and it cannot see what your other channels contributed or what the order cost you. Bring spend, delivery and conversions into Polar and the channel is read next to every other one, on real margin.
/Setup Guide
How to Connect Target Roundel to Polar.
A Polar account with Shopify connected, admin on your Target Roundel account, and Polar's AI Data Engineer, which builds the connector from a plain-language request.
01 · What you need
A Polar account with Shopify
A Polar account with Shopify connected. Target Roundel data only means something read against the orders behind it.
Connect your data →Your Target Roundel account
Admin access to the Target Roundel account, with reporting for the campaigns and markets you run.
Open Target Roundel →Polar's AI Data Engineer
No native Target Roundel connector yet? Describe what you need in plain language and the AI Data Engineer reads the Target Roundel API, writes the connector and pipes it into your warehouse, in minutes.
02 · Bring Target Roundel into Polar
1
Ask for the connector ~ minutes
Plain language, no code.
Tell Polar's AI Data Engineer what you want from Target Roundel in plain language. It reads the source documentation, lays out everything the API offers by category, then writes the connector and pipes the data into your warehouse as governed data. No code, and it ships in minutes.
Worth knowing: this also works on connectors you already have. If the Target Roundel API exposes a field, you can have it, down to a single hidden one the standard connector never pulled.
2
Spend and conversions blended automatic
Deduplicated.
Polar matches Target Roundel spend and conversions to your Shopify orders and re-attributes them on its own model, so blended ROAS, MER and CAC are computed after platform overclaiming is removed.
3
Judged on margin the payoff
Not just on return.
Every attributed order carries its cost of goods and contribution margin, so a channel that looks efficient on revenue and thin on profit is visible in the same table.
Side by side
Target Roundel reports Target Roundel. Your budget lives across every channel.
Target Roundel grades its own homework: the numbers count the conversions it can claim, before deduplication, and it cannot see what the other platforms, email or your store contributed. Polar reads Target Roundel next to every other channel on one P&L.
Target Roundel on its ownon its own
+Target Roundel with Polarblended
ROAS is Target Roundel's own number, counted before deduplication.
Blended ROAS and MER after platform overclaiming is removed.
Spend sits in its own dashboard, apart from the rest of the budget.
Target Roundel spend blended into CAC, MER and contribution margin.
No view of what the click was worth once costs are taken out.
Revenue read on real cost, so the channel is judged on margin.
Nothing reconciles against the orders in your store.
Every dollar reconciled against Shopify orders and net profit.
The Gap
The connector is only half of it.
Once Target Roundel is modelled against your real orders inside Polar, you can use the result wherever you already work. Ask Polar in plain language, pull it live through the Polar MCP, or schedule it into the report your team reads every morning.
Target Roundel
spend, delivery, conversions
Polar
deduped, attributed revenue