TikTok integration

TikTok ads and TikTok Shop, in the same view as the rest of your business.

Pull your TikTok ad spend and your TikTok Shop revenue into Polar, sit them next to Meta, Google, Shopify, and email, and see what TikTok is really doing: blended ROAS, true CAC, and the halo from an organic moment to paid lift to shop sales. One view, not three dashboards.

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Connect TikTok See the setup
Google Sheets → Polar

What you can bring in

TikTok ad spend (native)
"Is my TikTok spend in my blended numbers, or off on its own?"
Pull TikTok spend, impressions, clicks, and CTR into blended ROAS, MER, and CAC alongside every other channel.
spend + ROAS by day
GMV Max campaigns
"I run GMV Max on TikTok. Does Polar pull that?"
Bring GMV Max campaign spend and performance into the same reporting as the rest of your TikTok activity.
GMV Max spend
TikTok Shop revenue (via Shopify)
"My TikTok Shop orders go through Shopify. Can I see them as a channel?"
See TikTok Shop revenue resolved as its own sales channel the moment Shopify is connected, no extra build.
channel: TikTok Shop
TikTok Shop native (custom)
"Half my TikTok Shop sales never hit Shopify. Where do they go?"
The AI data engineer builds a direct connector for native TikTok Shop orders, GMV, spend, and commissions.
GMV + commissions
Creative performance
"Which TikTok creatives are actually carrying spend?"
TikTok creatives land in Creative Studio next to Meta, sortable by spend, CTR, clicks, and impressions.
top creatives by spend
Blended and halo view
"Did that viral video actually move revenue, or just views?"
Put organic timing, paid spend, and shop revenue on one timeline to see the lift, not just the ROAS.
organic to paid to sales

TikTok gives you two dashboards. Your business is one.

On TikTok, ads live in Ads Manager and shop sales live in Seller Center. Neither can see the other, and neither can see Meta, Google, Shopify, or email. So the question every operator actually asks, "did TikTok make me money this month, all in," has no home. Polar is that home.

TikTok on its own

  • Ad performance in Ads Manager, shop sales in Seller Center, two separate logins.
  • ROAS is TikTok's number, before dedup, so it overclaims against your other channels.
  • A video goes viral and you cannot tell the paid lift from the organic bump.
  • TikTok Shop revenue that skips Shopify is invisible to the rest of your stack.
  • Nothing reconciles against your real P&L.

TikTok with Polar

  • Ads and shop in one view, next to every other channel, on one timeline.
  • Blended ROAS and MER after platform overclaiming is removed, so the number is real.
  • Organic timing, paid spend, and shop revenue on the same chart, so you see the halo.
  • Native TikTok Shop revenue pulled in directly, Shopify or not.
  • Every TikTok dollar reconciled into blended CAC, contribution margin, and net profit.
Setup Guide

Get your TikTok data into Polar

Part 1 · TikTok Ads (native, included)

Your TikTok ad spend, deduplicated and blended in.

The TikTok Ads connector is native and included, the same as Meta and Google Ads. Connect it once and your spend, impressions, clicks, and CTR flow into Polar's Acquisition reporting, into blended ROAS and MER, and into Creative Studio next to your other channels. TikTok's own dashboard tells you TikTok's ROAS in isolation. Polar tells you what TikTok did for the whole business after the platforms stop overclaiming.

Part 2 · TikTok Shop (two layers)

TikTok Shop revenue, from day one and then in full.

TikTok Shop is more involved than an ad connector, because a lot of TikTok Shop revenue never touches Shopify. Polar handles it in two layers so you are not blocked waiting for the deep build.

Layer 1, day one (native via Shopify). If your TikTok Shop orders route through Shopify, Polar already resolves them as a "TikTok Shop" sales channel with zero extra setup. You see TikTok Shop revenue by channel the moment Shopify is connected.

Layer 2, the full picture (custom, built for you). For native TikTok Shop depth, the orders that sit outside Shopify, GMV, TikTok Shop spend and commissions, and product-level detail, the AI data engineer builds you a direct TikTok Shop connector. It is a one-time build, often included depending on account size, otherwise a small pass-through (about $500 today, the tokens it takes to build). Scope is defined by what the TikTok Shop API exposes.

Connect TikTok, the easy way

What you need: a Polar account with Shopify connected, a TikTok for Business account for the ads side, and, for native TikTok Shop, TikTok Shop seller access so the AI data engineer can build the direct connector.

1

Connect TikTok Ads about 2 min

Sign in with TikTok for Business.
From Connectors, add TikTok Ads and sign in with your TikTok for Business account. Spend, impressions, clicks, and CTR start flowing into Acquisition, blended metrics, and Creative Studio.
2

TikTok Shop, layer 1 already on

Routes through Shopify, nothing to set up.
If TikTok Shop orders route through Shopify, they already show up as the TikTok Shop sales channel. Nothing to set up. Check Acquisition by channel to confirm you see it.
3

TikTok Shop, layer 2 custom build

The AI data engineer builds the direct connector.
For native TikTok Shop data, ask in any Ask Polar chat to "connect TikTok Shop" or request it from your CSM. The AI data engineer runs datasource discovery against the TikTok Shop API and builds the connector. Once it syncs, native TikTok Shop revenue, GMV, and spend behave like any other source in your reports.
Tip: connect TikTok Ads first so you get value the same day, then queue the native TikTok Shop build in parallel. You do not have to wait on the deep build to start seeing TikTok in your blended numbers.
The Gap

The connector is only half of it.

Once your TikTok spend and TikTok Shop revenue are clean and attributed inside Polar, you can use those numbers wherever you already work. Ask Polar for them in plain language, pull them live through the Polar MCP into an AI assistant, or schedule a snapshot to land in the report your team reads every morning. The data comes into Polar through TikTok, and from there it goes to work across your whole reporting stack.
TikTok

TikTok Ads

TikTok

TikTok Shop

spend, GMV, revenue
Polar

Polar

clean, blended, attributed

Ask Polar

Polar MCP

Scheduled reports

Featured Use Case

The viral moment you could feel but never measure.

The halo, finally visible

Every TikTok-driven brand knows the pattern. A video takes off, the week gets busy, and revenue jumps, but when you open Ads Manager the ROAS looks flat and Seller Center only shows the shop orders it can see. You can feel the halo. You just cannot put a number on it, because the organic spike, the paid spend you leaned in with, and the shop revenue that followed all live in different tools. With TikTok Ads and TikTok Shop both flowing into Polar, they land on one timeline. You see the organic lift, the paid dollars you added on top, the TikTok Shop revenue, and the spillover into your Shopify store and other channels, all on the same chart and all in blended ROAS and MER. The question stops being "was TikTok busy" and becomes "what did that moment actually earn, all in."

What makes it real

One timeline. Organic timing, TikTok ad spend, and TikTok Shop revenue on a single chart, so the lift is visible instead of implied.

Deduplicated ROAS. TikTok's ROAS after platform overclaiming is removed, blended with every other channel, so you compare like for like.

Ask Polar, in plain language. "Show me the days my TikTok organic spiked and what happened to shop revenue and blended CAC." No SQL, no export.

See how the blended view works
Other Use Cases

Other use cases

Use case 01 · (rung: see it)

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See the use case › Use case 02 · (rung: report it)

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See the use case › Use case 03 · (rung: analyze it)

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See the use case › Use case 04 · (rung: decide from it)

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See the use case › Use case 05 · (rung: act on it)

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See the use case ›
Your Prompt Library

TikTok and TikTok Shop, in plain language

A scannable wall of sample prompts for your TikTok data inside Polar. Ask Polar, or Claude with the Polar MCP connected. Read and analyze only.
See it
Show my TikTok ad spend and ROAS for the last 30 days.
Break down TikTok Shop revenue by product this month.
Add TikTok Shop as a channel and show revenue by channel.
Which of my TikTok creatives carried the most spend last week?
Analyze it
Compare TikTok's reported ROAS to blended ROAS after dedup.
Show blended CAC with and without TikTok included.
Find the days my TikTok organic spiked and what happened to shop revenue.
Rank my channels by blended ROAS this quarter, TikTok included.
Show TikTok Shop revenue that came in outside Shopify.
Decide from it
Where is TikTok most efficient, ads or shop, on a blended basis?
If I shifted 10% of Meta budget to TikTok, what would blended CAC look like at current efficiency?
Which TikTok products are worth more paid support based on margin, not just ROAS?
Summarize what changed in my TikTok performance since last month and why.
Get started

Every TikTok dollar, in one view.

Book a demo, connect TikTok Ads for value the same day, let TikTok Shop revenue flow in through Shopify from day one, and queue the native TikTok Shop build for the full picture. Then ask Polar what TikTok actually did for the business, all in. That is the whole flow.

Book a demo Connect TikTok