Walmart integration

Walmart in Polar: orders in, real channel margin out.

Connect Walmart and your orders, fees and revenue flow into Polar, resolved as their own sales channel and blended with Shopify. You see Walmart profit and channel mix on one P&L instead of a separate Walmart dashboard.

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Connect Walmart See the setup
Google Sheets → Polar

What you can bring in

Revenue as a channel
"Can I see Walmart next to my store?"
Walmart revenue resolved as its own sales channel, blended with DTC.
channel: Walmart
Fees netted
"My Walmart margin is a mystery."
Fees pulled and netted out, so channel profit reflects what you keep.
fees netted out
Down to SKU
"Which products make money here?"
Sales and cost down to SKU and channel with a custom connector.
per SKU
Real margin
"What's my true Walmart margin?"
Channel profit on real cost, blended into contribution margin.
real channel margin
Channel mix
"How does Walmart compare to DTC?"
One P&L across channels, so you see mix and where growth comes from.
Walmart vs DTC
Custom depth
"How do I get the full data?"
A custom connector for fees, payouts and product detail beyond the Shopify channel.
custom connector

Walmart shows Walmart. Your business is more than Walmart.

Walmart reports in isolation, gross numbers, its own fees, its own dashboard, and it cannot see your DTC store or the rest of your stack. So the real question, what did Walmart actually make me next to everything else, has no home. Polar is that home.

Walmart on its own

  • Walmart numbers live apart from DTC.
  • Gross sales, with fees buried in separate reports.
  • No blended view of channel mix or true margin.
  • Nothing reconciles against your real P&L.

Walmart with Polar

  • Walmart resolved as a channel, blended on one P&L.
  • Fees netted out, so margin is real.
  • Channel mix and profit next to every other channel.
  • Every Walmart dollar reconciled into contribution margin.
Setup Guide

Connect Walmart.

01 · What you need
Polar

A Polar account with Shopify

A Polar account with Shopify connected. This connector plugs in right next to your stack.

Connect your data →

A Walmart seller account

Your Walmart account. Orders routing through Shopify resolve as a channel day one; deeper detail is a custom connector.

Open Walmart →

Shopify connected

Walmart revenue reads next to your DTC store, so channel mix and margin sit on one P&L.

02 · Connect Walmart
1

Resolve as a channel day one

Via Shopify, nothing to set up.
If Walmart orders route through Shopify, Polar already resolves them as the Walmart sales channel. Check Acquisition by channel to confirm.
2

Add depth (custom) talk to Polar

Fees, payouts, SKU detail.
For native depth, Walmart fees, payouts and product-level detail, the AI data engineer builds a direct connector.
3

One P&L across channels the payoff

Walmart next to DTC.
Walmart sits next to your DTC revenue on one blended P&L, at real margin, instead of a separate dashboard.
Get started

See Walmart profit, not just Walmart revenue.

Connect Walmart, let Polar net the fees out, and read it next to your DTC store on one P&L.

Book a demo Connect your data ↗
The Gap

The connector is only half of it.

Once your Walmart orders and fees are connected to Polar, you can use them wherever you already work. Ask Polar in plain language, pull them live through the Polar MCP, or schedule a snapshot into the report your team reads every morning.

Walmart

orders, fees, revenue
Polar

Polar

channel margin, blended

Ask Polar

Polar MCP

Scheduled reports

Featured Use Case

Channel profit, not channel revenue.

Channel profit, not channel revenue

Walmart looks fine in its own dashboard until you try to compare it to your DTC store: the numbers are gross, the fees are scattered, and there is no way to see channel profit next to Shopify on the same basis. Polar resolves Walmart as its own sales channel, nets the fees out, and blends it into one P&L, down to SKU and channel with a custom connector. The question stops being how much did Walmart gross and becomes what did Walmart actually keep, and how does that compare to DTC.

What makes it real

Fees netted out. Walmart fees pulled and subtracted, so channel margin is real, not gross.

Blended by channel. Walmart sits next to DTC and every other channel on one P&L.

Ask Polar, in plain language. “Show Walmart margin after fees by SKU, next to DTC.” No SQL, no export.

See how the blended P&L works
Other Use Cases

Other use cases

Use case 01

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See the use case › Use case 02

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See the use case › Use case 03

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See the use case › Use case 04

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See the use case › Use case 05

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See the use case ›
Your Prompt Library

Walmart in plain language

A scannable wall of sample prompts for your Walmart data inside Polar. Ask Polar, or Claude with the Polar MCP connected.
See it
Show my Walmart revenue by channel this month.
Break down Walmart orders by product.
Show Walmart next to DTC revenue.
Analyze it
What's my real Walmart margin after fees?
Compare Walmart profit to DTC contribution margin.
Which products are most profitable on Walmart?
Decide from it
Where should I push inventory, Walmart or DTC, on margin?
Which products deserve more Walmart support based on margin?
Summarize how Walmart channel mix changed since last month.
Get started · connect once · one P&L

Every channel, one P&L.

Connect Walmart, let Polar net the fees out and blend it with your DTC store, and see what the channel really made at real margin.

Get started by booking a demo Connect your data in Polar
Phase 1 day oneResolve as a channelOrders through Shopify show up as the Walmart channel.
Phase 2 talk to PolarAdd depthA custom connector for fees, payouts and SKU detail.
Phase 3 the payoffOne P&LWalmart next to DTC at real margin.