Wicked Reports in Polar: one attribution model, not another opinion.
Wicked Reports is a second tracking layer, with its own attribution and its own numbers. Run it alongside the ad platforms and you have three answers to one question. Bring its tracking into Polar and it becomes an input to a governed model rather than another dashboard arguing with the others.
/Setup Guide
How to Connect Wicked Reports to Polar.
A Polar account with Shopify connected, access to your Wicked Reports account, and Polar's AI Data Engineer, which builds the connector from a plain-language request.
01 · What you need
A Polar account with Shopify
A Polar account with Shopify connected. Wicked Reports data only means something read against the orders behind it.
Connect your data →Your Wicked Reports account
Access to Wicked Reports with the tracking and conversion data for the domains and channels you measure.
Open Wicked Reports →Polar's AI Data Engineer
No native Wicked Reports connector yet? Describe what you need in plain language and the AI Data Engineer reads the Wicked Reports API, writes the connector and pipes it into your warehouse, in minutes.
02 · Bring Wicked Reports into Polar
1
Ask for the connector ~ minutes
Plain language, no code.
Tell Polar's AI Data Engineer what you want from Wicked Reports in plain language. It reads the source documentation, lays out everything the API offers by category, then writes the connector and pipes the data into your warehouse as governed data. No code, and it ships in minutes.
Worth knowing: this also works on connectors you already have. If the Wicked Reports API exposes a field, you can have it, down to a single hidden one the standard connector never pulled.
2
Tracking as an input automatic
One model, many signals.
Polar takes Wicked Reports tracking as a signal into its own attribution, alongside the Polar Pixel and platform data, rather than as a competing verdict. Ten models sit over the same events.
3
Attribution with margin the payoff
Credit, priced.
Every attributed order carries its cost of goods and its margin, so a channel that wins on revenue and loses on profit is visible in the same table.
Side by side
Wicked Reports is a second opinion. Polar is a decision.
Running another tracking layer alongside the ad platforms produces a third answer to the same question, and the meeting picks whichever one suits. Polar takes the signal as an input to one governed model, with margin attached to every attributed order.
Wicked Reports on its ownon its own
+Wicked Reports with Polarblended
Another attribution tool means another competing verdict.
One governed model, with Wicked Reports as an input rather than a rival.
Credit rules are fixed and unexaminable.
Ten attribution models over the same events.
Attribution stops at revenue.
Every attributed order carrying its cost of goods and margin.
Platform claims and tool claims never reconcile.
Reported against attributed, channel by channel.
The Gap
The connector is only half of it.
Once Wicked Reports is modelled against your real orders inside Polar, you can use the result wherever you already work. Ask Polar in plain language, pull it live through the Polar MCP, or schedule it into the report your team reads every morning.
Wicked Reports
tracking and conversion signal
Polar
deduped, attributed revenue