Yahoo DSP integration

Yahoo DSP in Polar: programmatic spend, blended and attributed.

Display, video, native and CTV spend, impressions, clicks, viewability and conversions from Yahoo DSP, pulled into Polar and stitched to real orders. See programmatic next to Meta, Google and Shopify on one blended P&L, with Polar's own click attribution on top of what the DSP reports.

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Connect Yahoo DSP See the setup
Google Sheets → Polar

Everything Yahoo DSP reports, next to what actually happened.

Spend and delivery from Yahoo DSP, revenue and orders from Shopify, attribution from Polar. One row per campaign and line item, refreshed automatically.
Spend & Delivery
“Where did my programmatic budget actually go?”
Spend, impressions, clicks, CPM and reach across display, video, native and CTV, down to the line item.
spend by campaign / line item
ROAS & Revenue
“Is the DSP's ROAS real, or over-reported?”
Programmatic platforms over-credit themselves and can't see your other channels. Polar shows DSP-reported value next to first-party, de-duplicated, click-attributed revenue.
DSP ROAS vs Polar ROAS
Viewability & View-through
“How much return is view-only?”
CTV and display lean heavily on view-through. Polar separates click-driven revenue from view-through so blended ROAS is honest, not inflated.
click vs view-through, split
Inventory & Formats
“Which formats and inventory sources perform?”
Break spend and return down by display, video, native and CTV, and by inventory source, to see where incremental orders come from.
CPM & ROAS by format
Audiences & Reach
“Which segments and reach caps are working?”
Spend, frequency, unique reach and cost per acquisition by audience segment, so you cut wasted impressions.
reach & frequency by segment
Blended Context
“What is programmatic worth next to everything else?”
Yahoo DSP sits in the same blended view as Meta, Google, email and organic, on Net Sales, MER and true CAC.
DSP share of blended spend
Setup Guide

Connect Yahoo DSP to Polar.

A Polar account with Shopify connected, access to the Yahoo DSP seat you want to link, and one authorization. Polar backfills your history automatically.
01 · What you need

A Polar account with Shopify

Yahoo DSP plugs in next to your store data so programmatic spend meets revenue automatically.

Connect your data →

Yahoo DSP seat access

You need access to the Yahoo DSP seat and advertiser(s) you want to link, with permission to authorize a reporting connection.

Yahoo DSP →

One authorization

A single approval to grant Polar reporting access. No pixel changes, no CSV exports, no data team required.

02 · Connect it, the easy way
1

Add Yahoo DSP from Connectors ~1 min

Advertising section, or search for it.
In Polar, open Connectors, and in the Advertising section find Yahoo DSP (or use the search bar). Click Connect to Polar Analytics.
Open Polar connectors
2

Authorize your seat ~2 min

Approve Polar, then pick your advertisers.
1
Grant Polar reporting access to your Yahoo DSP seat and approve the connection.
2
Back in Polar, select the advertisers you want and click Save Configuration.
Best practice: connect the advertisers that carry real spend first. You can add more later.
3

See it in your reports the payoff

Spend meets revenue, blended.
Polar backfills your history and keeps syncing. Yahoo DSP flows into blended ROAS, MER, true CAC and your P&L, and into every Ask Polar answer, next to Meta, Google and the rest.
Get started

Put programmatic spend next to real revenue.

Connect once and every dashboard, report and AI answer reads your Yahoo DSP performance, blended and attributed with the rest of your stack.

Book a demoConnect your data ↗
The Gap

Spend in. Blended truth out.

Yahoo DSP pours spend, delivery, viewability and conversions into Polar. Polar de-duplicates against first-party orders and returns blended, click-attributed ROAS, MER and true CAC across every channel, so a view-heavy DSP stops taking credit it did not earn.

Yahoo DSP

spend, impressions, conversions
Polar

Polar

Featured Use Case

The programmatic waste report that runs itself.

Every morning, a rule or an agent reviews yesterday's Yahoo DSP delivery on Polar's attributed numbers and hands your team the pause, scale and watch calls, before anyone opens the DSP.
Daily at-risk line items● 7:00am, every day
Line item
Spend
ROAS
Call
Display – Prospecting
$1,180
0.7x
Pause
Native – Retargeting
$740
4.1x
Scale
CTV – Awareness
$620
1.8x
Watch
Written by an AI agent every morning, on Polar's attributed numbers.

Scheduled automation

No AI needed

Use Polar Automations to run a rule every morning: flag any Yahoo DSP line item below your ROAS floor after a spend threshold, and send it to Slack or email.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to review yesterday's DSP delivery, rank at-risk line items, and draft the pause / scale / watch call with the reasoning.

Dig deeper into this use case
Other Use Cases

More Polar + Yahoo DSP use cases

What teams run once programmatic spend is blended and attributed in Polar.
Use case 01

Daily paid media report

Yesterday's spend, ROAS and MER across Yahoo DSP, Meta and Google, in your inbox before standup.

See the use case ›Use case 02

View-through reality check

Split CTV and display return into click-driven and view-only, so blended ROAS reflects what really moved orders.

See the use case ›Use case 03

True CAC by channel

Blended and channel CAC that counts every order, not just the DSP's self-reported conversions.

See the use case ›Use case 04

Budget reallocation call

Where the next $10k should go this week, ranked by incremental return across channels and formats.

See the use case ›Use case 05

Format and inventory mix

How display, video, native and CTV compare on attributed return, so you fund the formats that convert.

See the use case ›Use case 06

Reach and frequency waste

Where impressions are stacking on the same audiences with no lift, so you cap and reallocate.

See the use case ›
Your Prompt Library

15 prompts a connected Yahoo DSP unlocks.

Blended ROAS, at-risk line items, view-through reality, true CAC. Once Yahoo DSP is in Polar, ask in plain language.
Type
Audience
15 of 15
Get started · connect once · stays in sync

Yahoo DSP reports its own numbers. Polar tells you the truth.

Programmatic over-credits itself on view-through and can't see your other channels. Connect Yahoo DSP to Polar and every dashboard, report and AI answer reads your spend blended with Shopify, Meta and Google, with first-party, de-duplicated attribution on top.

Get started by booking a demoConnect your data in Polar
Phase 1 ~5 minConnect your data in PolarConnect Shopify and your stack. Polar's semantic layer turns it into governed, blended metrics.
Phase 2 ~2 minAdd Yahoo DSP and authorizeOne connector, grant reporting access, pick your advertisers. Polar backfills your history.
Phase 3 the payoffUse it everywhereYahoo DSP powers blended ROAS, MER and true CAC across dashboards, reports and AI answers, always in sync.