Amazon DSP in Polar: spend in, real signal out.
Connect Amazon DSP and programmatic display spend, impressions and reach flow into Polar's blended ROAS, MER and CAC, next to Meta, Google and the rest. Programmatic reach is read against real orders, so upper-funnel spend is judged on incremental revenue, not impressions.
/Setup Guide
How to Connect Amazon DSP to Polar.
01 · What you need
A Polar account with Shopify
A Polar account with Shopify connected. This connector plugs in right next to your stack.
Connect your data →An Amazon DSP account
Access to the Amazon DSP account(s) you want to link, so the data flows into blended reporting.
Open Amazon DSP →Polar's AI Data Engineer
Amazon DSP is ingested and blended; reach is read against real orders and incrementality.
02 · Bring Amazon DSP into Polar
1
Ask the AI Data Engineer for Amazon DSP ~ minutes
Plain language, no code.
Describe what you need from Amazon DSP in plain language. Polar's AI Data Engineer reads the Amazon DSP API, writes the connector and pipes the data into your warehouse as governed data, in minutes. No code.
2
Read against orders ~2 min
Reach vs revenue.
Programmatic reach is read against real orders, so awareness spend is judged on incremental revenue, not impressions.
3
Prove the lift the payoff
Incrementality.
Run a geo-based incrementality test to prove how much of Amazon DSP's revenue is truly incremental, independent of the platform.
Side by side
Amazon DSP gives you Amazon DSP's number. Your business is one.
Amazon DSP reports its own performance in isolation, before dedup, and it cannot see the rest of your stack or tell you what is incremental. Polar can.
Amazon DSP on its ownon its own
+Amazon DSP with Polarblended
ROAS is Amazon DSP's number, before dedup, so it overclaims.
Blended ROAS and MER after overclaiming is removed.
No blend with Meta, Google, Shopify or email.
Reach read against real orders and incremental revenue.
No read on whether the spend is incremental.
Geo-based incrementality proves the real lift.
Nothing reconciles against your real P&L.
Every dollar reconciled into blended CAC and margin.
The Gap
The Amazon DSP connector is only half of it.
Once your Amazon DSP spend and performance are clean and attributed inside Polar, you can use them wherever you already work. Ask Polar in plain language, pull them live through the Polar MCP, or schedule a snapshot into the report your team reads every morning.
Amazon DSP
spend, impressions, reach
Polar
clean, blended, attributed