Apple App Store integration

Apple App Store in Polar: app revenue, net of Apple, on one P&L.

Downloads, in-app purchases and subscription revenue from the App Store, pulled into Polar and unified with your Shopify DTC business. See App Store proceeds net of Apple's commission, next to your store, on one blended P&L and true margin across channels.

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Connect Apple App Store See the setup
Apple App Store → Polar

Everything the App Store bills, next to the rest of your revenue.

Downloads, in-app purchases and subscriptions from Apple, orders and revenue from Shopify, all on one P&L. Apple's commission netted out so channel contribution is real, refreshed automatically.
Downloads & Units
“How many installs and units did the App Store move?”
App downloads and unit sales by app, refreshed on every sync, next to your store's order volume.
downloads & units by app
In-App Purchases
“What did in-app purchases actually bring in?”
IAP revenue by product, so consumables and one-time unlocks sit next to your Shopify sales, not in a separate Apple report.
IAP revenue by product
Subscriptions
“How healthy is my iOS subscriber base?”
Subscription revenue, trial conversions and churn from the App Store, blended with the rest of your recurring revenue.
subs, trials, churn
Sales vs Proceeds
“How much of App Store sales do I actually keep?”
Apple's commission is heavy and easy to forget. Polar shows gross sales next to proceeds after Apple's cut, so the number you plan on is real.
gross sales vs proceeds
Refunds & Cancellations
“What is being clawed back?”
Refunds and cancellations netted against revenue, so App Store contribution is not overstated by orders that reversed.
refunds netted out
Blended Context
“What is the App Store worth next to everything else?”
The App Store sits in the same blended view as Shopify, paid and organic, on Net Sales, channel mix and true margin.
App Store share of net revenue
Setup Guide

How to Connect Apple App Store to Polar.

A Polar account with Shopify connected, App Store Connect access that can read Sales and Payments, and one authorization. Polar backfills your history automatically.
01 · What you need

A Polar account with Shopify

The App Store plugs in next to your store data so app revenue meets DTC revenue automatically.

Connect your data →

App Store Connect access

You need an App Store Connect account with a role that can see Sales and Trends and Payments and Financial Reports, typically an Admin or Finance role.

App Store Connect →

One authorization

A single approval to link App Store Connect. No SDK changes, no manual CSV exports, no data team required.

02 · Connect it, the easy way
1

Ask the AI Data Engineer for Apple App Store ~1 min

Plain language, no code.
Describe what you need in plain language and Polar's AI Data Engineer reads the Apple App Store API, writes the connector and pipes it into your warehouse, in minutes.
Open Polar connectors
2

Authorize App Store Connect ~2 min

Grant access, then Polar backfills.
1
Sign in to App Store Connect and authorize Polar to read your Sales and Payments data.
2
Back in Polar, click Save Configuration. Polar backfills your download, IAP and subscription history and keeps it in sync.
Best practice: use an Admin or Finance role so both sales units and proceeds after Apple's commission come through.
3

See it in your reports the payoff

App revenue meets DTC, blended.
Polar keeps syncing. App Store downloads, IAP and subscription revenue flow into your blended P&L, channel mix and true margin, and into every Ask Polar answer, next to Shopify and the rest of your stack.
Get started

Put App Store revenue next to your store.

Connect once and every dashboard, report and AI answer reads your App Store performance, net of Apple's commission and blended with the rest of your channels.

Book a demoConnect your data ↗
Side by side

App Store Connect shows installs. Polar shows the revenue behind them.

Downloads, units and proceeds live in App Store Connect, apart from the store and from the campaigns that drove them. Polar blends them with your other channels so app revenue sits on the same P&L.

Apple App Store on its ownon its own

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Apple App Store with Polarblended

Installs and proceeds sit in their own dashboard.
App revenue blended onto the same P&L as DTC.
No line between a campaign and an install.
Installs read against the spend that produced them.
Apple's fees arrive as a separate statement.
Fees netted out, so app margin is real.
Nothing compares app revenue to the rest of the business.
Channel mix across app, store and marketplace.
The Gap

App revenue in. One blended P&L out.

The App Store pours downloads, in-app purchases and subscription revenue into Polar. Polar nets out Apple's commission and unifies it with your Shopify DTC business, so channel mix, contribution margin and true blended margin are real, not gross.

Apple App Store

downloads, IAP, subscriptions
Polar

Polar

Featured Use Case

The cross-channel P&L that nets out Apple's cut.

Every week, a rule or an agent lines up App Store revenue against your Shopify DTC business, nets out Apple's commission and refunds, and hands your team true contribution by channel, before anyone opens App Store Connect.
Blended channel P&L, this month● net of platform fees
Channel
Gross
Fees
Net
Shopify DTC
$182k
-$5k
$177k
App Store, IAP
$61k
-$18k
$43k
App Store, subs
$34k
-$7k
$27k
Blended
$277k
-$30k
$247k
Apple's cut netted out, so channel contribution is real, not gross.

Scheduled automation

No AI needed

Use Polar Automations to run a weekly channel P&L: gross sales, Apple's commission, refunds and net contribution per channel, sent to Slack or email.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to reconcile App Store sales with proceeds, flag where Apple's cut is dragging margin, and draft the channel-mix call with the reasoning.

Your Prompt Library

15 prompts a connected Apple App Store unlocks.

Net-of-Apple revenue, channel mix, subscription health, true margin. Once the App Store is in Polar, ask in plain language.
Type
Audience
15 of 15
Get started · connect once · stays in sync

Apple reports gross. Polar shows you what you keep.

App Store Connect shows sales in a silo, before Apple's cut. Connect it to Polar and every dashboard, report and AI answer reads your downloads, IAP and subscriptions net of Apple's commission, blended with Shopify DTC on one P&L and true margin across channels.

Get started by booking a demoConnect your data in Polar
Phase 1 ~5 minConnect your data in PolarConnect Shopify and your stack. Polar's semantic layer turns it into governed, blended metrics.
Phase 2 ~2 minAdd Apple App Store and authorizeOne-click connector, authorize App Store Connect. Polar backfills your history.
Phase 3 the payoffUse it everywhereThe App Store powers channel mix, blended P&L and true margin across dashboards, reports and AI answers, always in sync.