Fairing in Polar: what customers say drove the sale, next to the data.

Fairing post-purchase survey responses, the 'how did you hear about us' answers, pulled into Polar and blended with Shopify orders, ad spend and your first-party Pixel. Self-reported, zero-party attribution sits next to click attribution, so you can triangulate true channel contribution and finally see the podcasts, streaming and word of mouth that click tracking never catches.

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Connect Fairing See the setup

Fairing → Polar

What customers tell you, next to what the pixels tracked.

Survey responses from Fairing, orders and revenue from Shopify, click attribution from the Polar Pixel. Every 'how did you hear about us' answer tied to real orders, refreshed as responses come in.

Survey Responses

“What are customers actually saying drove the sale?”

Every Fairing question and answer, total responses and the orders behind them, filterable by survey channel, so self-reported attribution sits on the same view as revenue.

responses by answer + orders

Zero-Party Attribution

“Which channels does click tracking never see?”

Podcasts, streaming, TV, word of mouth and offline word only ever show up when customers tell you. Fairing surfaces them next to the channels your Pixel and platforms can track.

self-reported channel share

Survey vs Pixel

“Do customers agree with what the pixels claim?”

Compare each channel's self-reported share against the Polar Pixel's click-attributed share. Where they disagree is where a platform is over-crediting itself or a dark channel is hiding.

survey share vs Pixel share

Coupon & Discount

“How do codes move survey channels?”

Fairing coupon tracking comes in too, so you can tie discount code usage to the channels customers name and to the orders those responses sit on.

coupon usage by survey channel

UTM & Landing Page

“Where did the response land and come from?”

UTM parameters and referring landing pages ride along with each response, so self-reported source can be checked against the technical source on the same order.

UTM + referrer per response

Blended Context

“What is a channel really worth end to end?”

Survey answers sit in the same blended view as Shopify orders, ad spend, MER and true CAC, so self-reported contribution has revenue and cost next to it.

survey channel next to spend & CAC

Setup Guide

How to Connect Fairing to Polar.

A Polar account with Shopify connected, a Fairing account collecting survey responses, and one API key. Generate the key in Fairing, paste it into Polar, and responses start syncing in real time.

01 · What you need

A Polar account with Shopify

Fairing plugs in next to your store data so survey answers meet real orders and revenue automatically.

Connect your data →

A Fairing account with responses

You need a live Fairing post-purchase survey collecting answers, and access to Fairing's Integrations settings to generate an API key. The more responses you gather, the more reliable the self-reported split.

Fairing →

One API key

A single Secret Token from Fairing, pasted into Polar. No tag changes, no CSV exports, no data team. Responses sync in real time.

02 · Connect it, the easy way

Generate your key in Fairing ~1 min

Integrations, then Polar Analytics.

In Fairing, open Integrations, find Polar Analytics and click Connect, then Generate a unique API key. Copy it, you will paste it into Polar in the next step.

Open Fairing integrations

Add Fairing in Polar and paste the key ~2 min

Analytics & Attribution section, or search for it.

In Polar, open Connectors, and in the Analytics & Attribution section find Fairing (or use the search bar). Click Connect to Polar Analytics.

Paste the key you generated into the Secret Token field and confirm. Your survey responses begin syncing in real time.

Best practice: keep your 'how did you hear about us' answer options tidy and consistent in Fairing. Clean, stable options make the blended channel split far easier to trust.

See it in your reports the payoff

Self-reported attribution, blended.

Polar starts pulling responses and keeps syncing. Fairing answers flow in next to Shopify orders, ad spend and your Polar Pixel click attribution, so every dashboard, report and Ask Polar answer can weigh what customers say against what the pixels tracked.

Side by side

Fairing asks the question. Polar reads the answer against revenue.

Post-purchase responses tell you where customers say they came from, but they sit apart from what those customers actually spent. Polar joins the answers to the orders, so declared attribution meets measured revenue.

Fairing on its ownon its own

Fairing with Polarblended

Responses sit apart from the orders they came from.

Answers joined to the order, the AOV and the margin.

Declared attribution never meets measured attribution.

Survey answers read next to pixel and platform attribution.

No view of how answers differ by cohort or by product.

Responses split by new versus returning, product and market.

Seeing a trend means exporting the responses.

Response mix tracked over time, refreshed automatically.

Featured Use Case

The survey-vs-pixel attribution report that runs itself.

Every week, a rule or an agent reads what customers reported in Fairing against what the Polar Pixel click-attributed, channel by channel, and hands your team the over-credited, under-credited and invisible calls, before anyone opens a survey dashboard.

Survey vs Pixel by channel● Mondays, last 7 days

Channel

Survey

Pixel

Call

Podcast

14%

Invest

Facebook / IG

21%

34%

Over-credited

Word of mouth

19%

Untracked

Google

12%

15%

Aligned

Fairing self-reported share next to Polar Pixel click share. The gaps are where budget hides.

Scheduled automation

No AI needed

Use Polar Automations to run a rule every Monday: rank channels by self-reported share, put the Pixel click share next to each, and send the gaps to Slack or email.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to compare last week's Fairing answers to Pixel attribution by channel and draft the over-credited / under-credited / untracked call with the reasoning.