Campaign Manager 360 in Polar: every impression, blended and attributed.

Display and video delivery from CM360, impressions, clicks, Floodlight conversions, media and ad-serving cost, pulled into Polar and stitched to real Shopify orders. See CM360 next to Google Ads, Meta and TikTok on one blended P&L, with Polar's own click attribution on top of what the ad server reports.

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Connect Campaign Manager 360 See the setup

Campaign Manager 360 → Polar

Everything CM360 serves, next to what actually sold.

Impressions, clicks and Floodlight conversions from Campaign Manager 360, orders and revenue from Shopify, attribution from Polar. One row per campaign, placement, site and creative, refreshed automatically.

Delivery & Cost

“Where did my display and video budget actually go?”

Impressions, clicks, CTR, media cost and ad-serving cost down to the placement, refreshed on every sync.

cost by campaign / placement / creative

ROAS & Revenue

“Is CM360's conversion count real, or over-reported?”

CM360 credits Floodlight conversions the ad server sees, and can't see your other channels. Polar shows CM360-reported value next to first-party, de-duplicated, click-attributed revenue.

CM360 ROAS vs Polar ROAS

View-through

“How much of this is view-only?”

Display leans hard on view-through. Polar separates click-through from view-through conversions so blended ROAS lands on what actually drove the order, honestly labelled.

click-through vs view-through

Creative & Placement

“Which placements and creatives are winning?”

Impressions, clicks, CTR and cost per conversion per placement, site, publisher and creative, so weak inventory stops hiding inside the campaign total.

CTR & CPA by placement

Sites & Publishers

“Which sites are worth the spend?”

Break delivery and conversions down by site and publisher to see where incremental orders come from and where the budget leaks.

spend & orders by site

Blended Context

“What is CM360 worth next to everything else?”

CM360 sits in the same blended view as Google Ads, Meta, TikTok, email and organic, on Net Sales, MER and true CAC.

CM360 share of blended spend

Setup Guide

How to Connect Campaign Manager 360 to Polar.

A Polar account with Shopify connected, a Google account with report access to the CM360 network you want to link, and one authorization. CM360 connects through the AI Data Engineer, which wires it up and then backfills your history automatically.

01 · What you need

A Polar account with Shopify

CM360 plugs in next to your store data so display and video spend meets real revenue automatically.

Connect your data →

CM360 report access

You need a Google account with report access to the Campaign Manager 360 network and advertiser(s) you want to link. Report-level access is enough, you do not need to change Floodlight tags.

Campaign Manager 360 →

One authorization

A single approval with Google. No tag changes, no CSV exports, no data team.Describe what you need from Campaign Manager 360 in plain language. Polar's AI Data Engineer reads the API, writes the connector and pipes it into your warehouse, in minutes.

02 · Connect it, the easy way

Ask the AI Data Engineer for Campaign Manager 360 ~1 min

Plain language, no code.

Describe what you need in plain language and Polar's AI Data Engineer reads the Campaign Manager 360 API, writes the connector and pipes it into your warehouse, in minutes.

See the AI Data Engineer

Authorize with Google ~2 min

You are redirected to Google. Sign in with the account that actually has report access to the CM360 network, not just your Polar login email, and approve access.

Back in Polar, confirm the advertiser(s) you want to pull and save.Describe what you need from Campaign Manager 360 in plain language. Polar's AI Data Engineer reads the API, writes the connector and pipes it into your warehouse, in minutes.

Best practice: connect the advertisers that map to your store so display and video spend nets cleanly against Shopify revenue.

See it in your reports the payoff

Impressions meet revenue, blended.

Polar backfills your history (typically within 24 hours) and keeps syncing. CM360 flows into blended ROAS, MER, true CAC and your P&L, and into every Ask Polar answer, next to Google Ads, Meta and TikTok.

Side by side

Campaign Manager 360 reports Campaign Manager 360. Your budget lives across every channel.

Campaign Manager 360 grades its own homework: the numbers count the conversions it can claim, before deduplication, and it cannot see what the other platforms, email or your store contributed. Polar reads Campaign Manager 360 next to every other channel on one P&L.

Campaign Manager 360 on its ownon its own

Campaign Manager 360 with Polarblended

ROAS is Campaign Manager 360's own number, counted before deduplication.

Blended ROAS and MER after platform overclaiming is removed.

Spend sits in its own dashboard, apart from the rest of the budget.

Campaign Manager 360 spend blended into CAC, MER and contribution margin.

No view of what the click was worth once costs are taken out.

Revenue read on real cost, so the channel is judged on margin.

Nothing reconciles against the orders in your store.

Every dollar reconciled against Shopify orders and net profit.

Featured Use Case

The at-risk placement report that runs itself.

Every morning, a rule or an agent reviews yesterday's CM360 delivery on Polar's attributed numbers and hands your team the pause, scale and watch calls by placement, before anyone opens Campaign Manager.

Daily at-risk placements● 7:00am, every day

Placement

Cost

ROAS

Call

Prospecting – Display

$1,180

0.7x

Pause

Retargeting – Video

$720

4.2x

Scale

Publisher pack – Native

$460

1.8x

Watch

Written by an AI agent every morning, on Polar's attributed numbers.

Scheduled automation

No AI needed

Use Polar Automations to run a rule every morning: flag any placement below your ROAS floor after a spend threshold, and send it to Slack or email.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to review yesterday's CM360 delivery, rank at-risk placements, and draft the pause / scale / watch call with the reasoning.