Display & Video 360 in Polar: programmatic spend, blended and attributed.
DV360 display, video, YouTube and CTV spend, impressions, viewability and platform-reported conversions, pulled into Polar and stitched to real Shopify orders. See your DSP next to Google Ads, Meta and TikTok on one blended P&L, with Polar's own click attribution on top of what DV360 reports.
/Setup Guide
How to Connect Display & Video 360 to Polar.
A Polar account with Shopify connected, admin access to the DV360 advertiser(s) you want to link, and one Google authorization. Polar backfills your history automatically.
01 · What you need
A Polar account with Shopify
DV360 plugs in next to your store data so spend meets revenue automatically.
Connect your data →DV360 advertiser access
You need access to the Display & Video 360 advertiser(s) you want to link, under a Google account with permission to that partner. Check all the permission boxes during authorization.
Display & Video 360 →One Google authorization
A single sign-in with Google. No tag changes, no CSV exports, no data team required.
02 · Connect it, the easy way
1
Ask the AI Data Engineer for Display & Video 360 ~1 min
Plain language, no code.
Describe what you need in plain language and Polar's AI Data Engineer reads the Display & Video 360 API, writes the connector and pipes it into your warehouse, in minutes.
See the AI Data Engineer 2
Authorize with Google ~1 min
Sign in, then pick your advertisers.
1
You are redirected to Google. Sign in with the account that has DV360 access, and check every permission box so Polar can read your advertiser data.
2
Back in Polar, select the advertiser(s) you want and click Save Configuration.
Best practice: connect one advertiser per line to keep spend clean. You can add more later with + Add accounts.
3
See it in your reports the payoff
Spend meets revenue, blended.
Polar backfills your history and keeps syncing. DV360 flows into blended ROAS, MER, true CAC and your P&L, and into every Ask Polar answer, next to Google Ads, Meta and the rest.
Side by side
Display & Video 360 reports Display & Video 360. Your budget lives across every channel.
Display & Video 360 grades its own homework: the numbers count the conversions it can claim, before deduplication, and it cannot see what the other platforms, email or your store contributed. Polar reads Display & Video 360 next to every other channel on one P&L.
Display & Video 360 on its ownon its own
+Display & Video 360 with Polarblended
ROAS is Display & Video 360's own number, counted before deduplication.
Blended ROAS and MER after platform overclaiming is removed.
Spend sits in its own dashboard, apart from the rest of the budget.
Display & Video 360 spend blended into CAC, MER and contribution margin.
No view of what the click was worth once costs are taken out.
Revenue read on real cost, so the channel is judged on margin.
Nothing reconciles against the orders in your store.
Every dollar reconciled against Shopify orders and net profit.
The Gap
Spend in. Honest signal out.
DV360 pours spend, delivery, viewability and video engagement into Polar. Polar blends it with Shopify orders and, using its first-party Pixel, splits real click-driven revenue from view-through so your DSP is judged on incremental orders, not impressions served.
Display & Video 360
spend, impressions, viewability, conversions