Omnisend in Polar: email and SMS on the same P&L as everything else.
Campaign sends, opens, unique clicks, unsubscribes and deliverability pulled from Omnisend into Polar, next to Shopify orders, paid and organic on one blended view. Polar's first-party Pixel ties the clicks to real orders, so email and SMS get honest, de-duplicated attributed revenue instead of last-click credit.
/Setup Guide
How to Connect Omnisend to Polar.
A Polar account with Shopify connected, admin access to your Omnisend store, and one API key generated in Omnisend. Polar backfills your campaign history automatically.
01 · What you need
A Polar account with Shopify
Omnisend plugs in next to your store data so sends meet orders automatically.
Connect your data →An Omnisend API key
Admin access to your Omnisend store. Create an API key under Store settings, Integrations and API, then API keys. That single key is all Polar needs.
Omnisend API keys →One paste, no pipeline
Paste the key into Polar. No data warehouse to manage, no CSV exports, no data team required.
02 · Connect it, the easy way
1
Add Omnisend from Connectors ~1 min
Marketing section, or search for it.
In Polar, open Connectors, and in the Marketing section find Omnisend (or use the search bar). Click Connect to Polar Analytics.
Open Polar connectors 2
Paste your Omnisend API key ~2 min
Create the key in Omnisend, then configure in Polar.
1
In Omnisend, go to Store settings → Integrations and API → API keys and create a new key. Copy it.
2
Back in Polar, paste the key and click Configure. Polar validates the connection and starts syncing your campaign history.
Best practice: keep the key active. Polar re-syncs on a schedule, so revoking it stops your reports from updating.
3
See it in your reports the payoff
Sends meet orders, blended.
Polar backfills your campaigns and keeps syncing. Omnisend flows into your retention dashboards, MER and P&L, and into every Ask Polar answer, next to Meta, Google and the rest.
Side by side
Omnisend counts its own conversions. Polar counts them once.
Omnisend attributes an order to itself whenever it can, so its revenue overlaps with what ads and organic also claim. Polar re-attributes campaigns and flows against your real orders, so the channel's actual share of revenue shows.
Omnisend on its ownon its own
+Omnisend with Polarblended
Revenue is Omnisend's own attribution, overlapping other channels.
Campaign and flow revenue re-attributed, counted once.
Opens and clicks with no line through to margin.
Engagement read against orders, AOV and contribution margin.
List growth is a number with no revenue attached.
Subscriber growth tied to the revenue it actually produced.
Nothing compares email to paid, organic or SMS on equal terms.
Email sat next to every channel on one blended P&L.
The Gap
Sends in. Honest revenue out.
Omnisend pours campaign engagement and deliverability into Polar. Polar's first-party Pixel ties email and SMS clicks to real Shopify orders, so retention gets de-duplicated, click-attributed revenue instead of the last-click credit every tool claims for itself.
Omnisend
sends, opens, clicks, unsubs