Outbrain in Polar: native spend, blended and attributed.
Outbrain campaign spend, impressions, clicks, CPC and platform-reported conversions, pulled into Polar and stitched to real Shopify orders. See native discovery next to Meta, Google and TikTok on one blended P&L, with Polar's own click attribution on top of what Outbrain reports.
/Setup Guide
How to Connect Outbrain to Polar.
A Polar account with Shopify connected, admin access to your Outbrain Amplify account, and your Outbrain API credentials. The connector is already built, so Polar's team wires it up and backfills your history.
01 · What you need
A Polar account with Shopify
Outbrain plugs in next to your store data so native spend meets real revenue automatically.
Connect your data →Outbrain Amplify access
You need admin access to the Outbrain Amplify account(s) you want to link, so you can generate the API credentials Polar uses to pull your data.
Outbrain Amplify →Your API credentials
Describe what you need from Outbrain in plain language. Polar's AI Data Engineer reads the API, writes the connector and pipes it into your warehouse, in minutes.
02 · Connect it, the easy way
1
Ask the AI Data Engineer for Outbrain ~1 min
Plain language, no code.
Describe what you need in plain language and Polar's AI Data Engineer reads the Outbrain API, writes the connector and pipes it into your warehouse, in minutes.
See the AI Data Engineer 2
Share your Outbrain API access ~2 min
Hand over credentials, Polar does the rest.
1
In Outbrain Amplify, generate the API credentials for the account(s) you want to connect.
2
Pass them to Polar. The connector is already built, so the team wires it up quickly and starts syncing your campaigns.
Best practice: connect every active Outbrain account so all native spend lands in one blended view.
3
See it in your reports the payoff
Native spend meets revenue, blended.
Polar backfills your history and keeps syncing. Outbrain flows into blended ROAS, MER, true CAC and your P&L, and into every Ask Polar answer, next to Meta, Google and the rest.
Side by side
Outbrain reports Outbrain. Your budget lives across every channel.
Outbrain grades its own homework: the numbers count the conversions it can claim, before deduplication, and it cannot see what the other platforms, email or your store contributed. Polar reads Outbrain next to every other channel on one P&L.
Outbrain on its ownon its own
+Outbrain with Polarblended
ROAS is Outbrain's own number, counted before deduplication.
Blended ROAS and MER after platform overclaiming is removed.
Spend sits in its own dashboard, apart from the rest of the budget.
Outbrain spend blended into CAC, MER and contribution margin.
No view of what the click was worth once costs are taken out.
Revenue read on real cost, so the channel is judged on margin.
Nothing reconciles against the orders in your store.
Every dollar reconciled against Shopify orders and net profit.
The Gap
Spend in. Real attribution out.
Outbrain pours spend, delivery and content performance into Polar. Polar stitches it to real Shopify orders and re-attributes it with the first-party Pixel, so you see click-attributed and assisted revenue native's last-click view loses to cookies and cross-channel journeys.
Outbrain
spend, clicks, conversions