Robust first-party tracking
Polar uses first-party tracking served from your own domain, bypassing the problems iOS 14 brought. Server-side data enrichment completes the picture, capturing valuable user data others miss.
Recognize visitors, even without cookies
Cookies get blocked or deleted all the time. Polar uses digital fingerprints to identify visitors using multiple factors.
Tie user behavior across devices and sessions
Polar combines logins, and fingerprint data to stitch together user journeys across multiple sessions and devices. Understand the full customer journey, no matter how complex it gets.
Privacy-friendly tracking
Polar tracks effectively without compromising user privacy. It integrates with Shopify's consent mechanism, so you stay compliant without missing crucial insights.
Endless applications
Lifetime ID unlocks powerful insights across your entire marketing stack:
— Multi-touch attribution
— View-through attribution (TV, CTV, podcast, direct mail)
— Conversion API enhancer (CAPI)
— Klaviyo Flow Enricher
— Causal Lift session measurement
— Funnel analysis
See the channels that never get a click
TV, Connected TV, podcast, and direct mail influence purchases long before anyone clicks. Polar ingests those impressions from providers like Tatari, TV Scientific, and PebblePost, matches them to the same Lifetime ID as your pixel data, and gives them credit in your attribution models alongside Meta and Google.