Taboola in Polar: native discovery spend, blended and attributed.
Taboola spend, impressions, clicks, conversions and campaign performance, pulled into Polar and stitched to real orders. See your native discovery ads next to Meta, Google and Shopify on one blended P&L, with Polar's own click attribution on top of what Taboola reports.
/Setup Guide
How to Connect Taboola to Polar.
A Polar account with Shopify connected, admin access to the Taboola Ads account you want to link, and the API credentials Polar asks for. Polar backfills your history automatically.
01 · What you need
A Polar account with Shopify
Taboola plugs in next to your store data so native spend meets real revenue automatically.
Connect your data →Taboola Ads access
You need admin access to the Taboola Ads account you want to link, plus the API credentials Polar requests to read your campaign data.
Taboola Ads →One authorization
A single connection in Polar. No pixel changes, no CSV exports, no data team required.
02 · Connect it, the easy way
1
Request Taboola in Connectors ~1 min
Custom connections available.
In Polar, open Connectors. Taboola sits under Custom connections available: click Request and Polar's AI Data Engineer builds it, in minutes.
Open Polar connectors 2
Authorize your Taboola account ~2 min
Enter your credentials, then pick your accounts.
1
Provide the Taboola Ads credentials Polar asks for so it can read spend, impressions, clicks and conversions.
2
Select the ad accounts you want and click Save Configuration.
Best practice: connect the accounts that carry real spend first. You can add more later.
3
See it in your reports the payoff
Native spend meets revenue, blended.
Polar backfills your history and keeps syncing. Taboola flows into blended ROAS, MER, true CAC and your P&L, and into every Ask Polar answer, next to Meta, Google and the rest.
Side by side
Taboola reports Taboola. Your budget lives across every channel.
Taboola grades its own homework: the numbers count the conversions it can claim, before deduplication, and it cannot see what the other platforms, email or your store contributed. Polar reads Taboola next to every other channel on one P&L.
Taboola on its ownon its own
+Taboola with Polarblended
ROAS is Taboola's own number, counted before deduplication.
Blended ROAS and MER after platform overclaiming is removed.
Spend sits in its own dashboard, apart from the rest of the budget.
Taboola spend blended into CAC, MER and contribution margin.
No view of what the click was worth once costs are taken out.
Revenue read on real cost, so the channel is judged on margin.
Nothing reconciles against the orders in your store.
Every dollar reconciled against Shopify orders and net profit.
The Gap
Spend in. Blended truth out.
Taboola pours spend, delivery and campaign performance into Polar. Polar stitches it to real Shopify orders with first-party, de-duplicated click attribution, so you see what native discovery actually returns, not just what Taboola reports.
Taboola
spend, clicks, conversions