Vibe in Polar: Streaming TV, blended and honestly attributed.

Vibe spend, impressions, completed views, households and its own reported conversions, pulled into Polar by campaign. See streaming TV next to Meta, Google and Shopify on one blended P&L, with Vibe's self-reported numbers labelled for what they are instead of summed into your order count.

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Connect Vibe See the setup

Vibe → Polar

Everything Vibe reports, next to what actually happened.

Spend and delivery from Vibe, revenue and orders from Shopify, attribution from Polar's pixel. Streaming stops being a line item you take on faith and becomes a channel you can measure. Here is what flows in.

Spend & Delivery

“Where did my Connected TV budget actually go?”

Vibe spend, impressions, completed views, CPM and CPCV, broken out by campaign, channel, device type and strategy, next to the rest of your paid stack.

spend, impressions, completed views

Households & Frequency

“How many homes did I actually reach, and how often?”

Unique households, frequency and view-through rate come in as real fields, so reach is measured in homes rather than treated as an audience of buyers.

households, frequency, VTR

Claimed vs Attributed

“Are Vibe's purchases real, or view-through inflation?”

Vibe reports its own purchases, purchase value, CPA and CVR on its own view-through model. Polar keeps them labelled as platform-reported, next to first-party pixel revenue.

Vibe-reported vs Polar-attributed

Verified Visits

“Did the TV ad actually send people to site?”

Vibe's web visits and leads land in Polar and get checked against Polar's own on-site sessions and orders, so visit claims meet real revenue.

visits vs sessions vs orders

Halo & Incrementality

“Is Vibe lifting my other channels?”

See streaming spend against branded search, direct and overall new-customer trend, the inputs behind an incrementality or halo read on upper-funnel TV.

Vibe lift on search & direct

Blended Context

“What is streaming TV worth next to everything else?”

Vibe spend sits in the same blended view as Meta, Google, TikTok and organic, on Net Sales, MER and true CAC.

Vibe share of blended spend

Setup Guide

How to Connect Vibe to Polar.

A Polar account with Shopify connected, admin access to your Vibe account, and one authorization when the connector goes live. Polar will backfill your streaming history automatically. Here is how it will work.

01 · What you need

A Polar account with Shopify

Vibe plugs in next to your store data so streaming spend meets revenue automatically.

Connect your data →

Vibe account access

You will need admin access to the Vibe account whose spend and reporting you want in Polar.

Vibe →

One authorization

A single approval to grant Polar reporting access. No tags to rebuild, no CSV exports, no data team required.

02 · Connect it, the easy way

Ask the AI Data Engineer for Vibe ~1 min

Plain language, no code.

Describe what you need in plain language and Polar's AI Data Engineer reads what Vibe exposes, writes the connector and pipes it into your warehouse, in minutes.

See the AI Data Engineer

Authorize Vibe ~2 min

One approval, then pick your account.

Grant Polar reporting access to your Vibe account and pick the advertiser you want in Polar.

See it in your reports the payoff

Streaming meets revenue, blended.

Polar backfills your history and keeps syncing. Vibe flows into blended ROAS, MER, true CAC and your P&L, and appears inside marketing journeys as blended spend, next to Meta, Google and the rest, in every Ask Polar answer.

Side by side

Vibe reports Vibe. Your budget lives across every channel.

Vibe grades its own homework: the numbers count the conversions it can claim on view-through, before deduplication, and it cannot see what other platforms, email or your store contributed. Polar reads Vibe next to every channel on one P&L.

Vibe on its ownon its own

Vibe with Polarblended

Purchases are Vibe's own number, counted on view-through before deduplication.

Blended ROAS and MER after platform overclaiming is removed.

Spend sits in its own dashboard, apart from the rest of the budget.

Vibe spend blended into CAC, MER and contribution margin.

No view of what the click was worth once costs are taken out.

Revenue read on real cost, so the channel is judged on margin.

Nothing reconciles against the orders in your store.

Every dollar reconciled against Shopify orders and net profit.

Featured Use Case

The streaming TV report that tells you the truth.

Once Vibe is in Polar, a weekly report puts streaming spend next to first-party attributed revenue, its share of blended MER, and how it moves branded search, before anyone reads Vibe's own dashboard.

Weekly streaming TV read● Mon 8:00am

Metric

Vibe says

Polar

Read

Vibe ROAS

4.1x

1.7x

View-heavy

Branded search

–

+18%

Halo

Vibe share of MER

–

11%

Context

Illustrative. A preview of the streaming read once Vibe is connected.

Scheduled automation

No AI needed

Use Polar Automations to run a weekly rule: pull Vibe spend, pixel-attributed revenue and its share of MER, plus the trend in branded search and direct, and send it to Slack or email.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to compare Vibe-reported purchases to Polar-attributed revenue, check for a halo on branded search, and draw a keep / scale / test call with reasoning.