Yahoo DSP in Polar: programmatic spend, blended and attributed.

Display, video, native and CTV spend, impressions, clicks, viewability and conversions from Yahoo DSP, pulled into Polar and stitched to real orders. See programmatic next to Meta, Google and Shopify on one blended P&L, with Polar's own click attribution on top of what the DSP reports.

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Connect Yahoo DSP See the setup

Yahoo DSP → Polar

Everything Yahoo DSP reports, next to what actually happened.

Spend and delivery from Yahoo DSP, revenue and orders from Shopify, attribution from Polar. One row per campaign and line item, refreshed automatically.

Spend & Delivery

“Where did my programmatic budget actually go?”

Spend, impressions, clicks, CPM and reach across display, video, native and CTV, down to the line item.

spend by campaign / line item

ROAS & Revenue

“Is the DSP's ROAS real, or over-reported?”

Programmatic platforms over-credit themselves and can't see your other channels. Polar shows DSP-reported value next to first-party, de-duplicated, click-attributed revenue.

DSP ROAS vs Polar ROAS

Viewability & View-through

“How much return is view-only?”

CTV and display lean heavily on view-through. Polar separates click-driven revenue from view-through so blended ROAS is honest, not inflated.

click vs view-through, split

Inventory & Formats

“Which formats and inventory sources perform?”

Break spend and return down by display, video, native and CTV, and by inventory source, to see where incremental orders come from.

CPM & ROAS by format

Audiences & Reach

“Which segments and reach caps are working?”

Spend, frequency, unique reach and cost per acquisition by audience segment, so you cut wasted impressions.

reach & frequency by segment

Blended Context

“What is programmatic worth next to everything else?”

Yahoo DSP sits in the same blended view as Meta, Google, email and organic, on Net Sales, MER and true CAC.

DSP share of blended spend

Setup Guide

How to Connect Yahoo DSP to Polar.

A Polar account with Shopify connected, access to the Yahoo DSP seat you want to link, and one authorization. Polar backfills your history automatically.

01 · What you need

A Polar account with Shopify

Yahoo DSP plugs in next to your store data so programmatic spend meets revenue automatically.

Connect your data →

Yahoo DSP seat access

You need access to the Yahoo DSP seat and advertiser(s) you want to link, with permission to authorize a reporting connection.

Yahoo DSP →

One authorization

A single approval to grant Polar reporting access. No pixel changes, no CSV exports, no data team required.

02 · Connect it, the easy way

Ask the AI Data Engineer for Yahoo DSP ~1 min

Plain language, no code.

Describe what you need in plain language and Polar's AI Data Engineer reads the Yahoo DSP API, writes the connector and pipes it into your warehouse, in minutes.

See the AI Data Engineer

Authorize your seat ~2 min

Approve Polar, then pick your advertisers.

Grant Polar reporting access to your Yahoo DSP seat and approve the connection.

Back in Polar, select the advertisers you want and click Save Configuration.

Best practice: connect the advertisers that carry real spend first. You can add more later.

See it in your reports the payoff

Spend meets revenue, blended.

Polar backfills your history and keeps syncing. Yahoo DSP flows into blended ROAS, MER, true CAC and your P&L, and into every Ask Polar answer, next to Meta, Google and the rest.

Side by side

Yahoo DSP reports Yahoo DSP. Your budget lives across every channel.

Yahoo DSP grades its own homework: the numbers count the conversions it can claim, before deduplication, and it cannot see what the other platforms, email or your store contributed. Polar reads Yahoo DSP next to every other channel on one P&L.

Yahoo DSP on its ownon its own

Yahoo DSP with Polarblended

ROAS is Yahoo DSP's own number, counted before deduplication.

Blended ROAS and MER after platform overclaiming is removed.

Spend sits in its own dashboard, apart from the rest of the budget.

Yahoo DSP spend blended into CAC, MER and contribution margin.

No view of what the click was worth once costs are taken out.

Revenue read on real cost, so the channel is judged on margin.

Nothing reconciles against the orders in your store.

Every dollar reconciled against Shopify orders and net profit.

Featured Use Case

The programmatic waste report that runs itself.

Every morning, a rule or an agent reviews yesterday's Yahoo DSP delivery on Polar's attributed numbers and hands your team the pause, scale and watch calls, before anyone opens the DSP.

Daily at-risk line items● 7:00am, every day

Line item

Spend

ROAS

Call

Display – Prospecting

$1,180

0.7x

Pause

Native – Retargeting

$740

4.1x

Scale

CTV – Awareness

$620

1.8x

Watch

Written by an AI agent every morning, on Polar's attributed numbers.

Scheduled automation

No AI needed

Use Polar Automations to run a rule every morning: flag any Yahoo DSP line item below your ROAS floor after a spend threshold, and send it to Slack or email.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to review yesterday's DSP delivery, rank at-risk line items, and draft the pause / scale / watch call with the reasoning.