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ELEAT Cereal: Boosting Ad Metrics with Polar's Conversion API Enhancer
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Discover how ELEAT Cereal collaborated with Polar Analytics to refine their advertising strategies, optimizing budget allocation and significantly improving ROI through a robust server-side tracking mechanism called Conversion API (CAPI) Enhancer.
Key Achievements
53% reduction in Meta cost per purchase.
99% surge in Meta Return on Ad Spend (ROAS).
17% reduction in Meta Ad spend while maintaining sales volumes.
23% increase in Blended MER (Marketing Efficiency Ratio)
ELEAT Cereal
With a stellar reputation in the market for protein-rich cereals, ELEAT Cereal faced a significant challenge when tracking and optimizing its digital advertising campaigns due to the missing Facebook Click IDs in its Meta Pixel.
Seeking Enhanced Data Tracking
ELEAT Cereal aimed to fine-tune its advertising budget allocation by bridging the data gap in its Meta Pixel setup. They needed a robust solution to ensure every advertising dollar was accounted for and effectively utilized. Polar’s server-side tracking appeared as a solution, offering the precision in data accuracy that ELEAT Cereal needed.
Before implementing the Conversion API (CAPI) Enhancer, Eleat’s meta pixel had a 28.57% Facebook Click ID match rate.
Building a Robust Tracking Framework
With Polar’s Conversions API, ELEAT Cereal enriched their Meta Pixel, significantly increasing their Event Match Quality Scores. This move, initiated on August 31st, soon led to 100% event matching with Facebook ClickIDs, marking a clear uplift in Total Events and server-sourced event percentages.
Experiencing Tangible Gains
Implementing Polar’s server-side tracking (and pushing this data back to Facebook’s algorithm with the Conversion API Enhancer) didn't just improve the metrics - it transformed them into Eleat’s digital advertising efforts. In comparing the period of August 17th to August 30th with August 31st to September 13th at the Meta ad platform level, we see the below results:
1. Cost-Effectiveness: A 53% reduction in cost per purchase.
2. Profitability: A 99% Return on Ad Spend (ROAS) increase.
3. Efficiency: Meanwhile, Meta ad spend was actually reduced by 17%
Taking a Macro View
Over the comparable two-week periods, the strategies deployed facilitated a 20% reduction in Blended Ad Spend and a 23% leap in Marketing Efficiency Ratio, all while keeping total sales intact.
Polar’s Conversion API solution helped us fix our Meta Pixel data issue, cutting our cost per purchase by 53% and almost doubling our Meta ROAS. This enabled us to improve our Blended ROAS by 23%.
That's awesome!
Conclusion
Harnessing Polar’s server-side tracking technology, ELEAT Cereal transitioned from fragmented data points to a cohesive analytics framework. This transformation enabled data-driven advertising decisions, which, in turn, led to a significant reduction in Ad spending while retaining the sales volume.
This journey reiterates the pivotal role of technology and meticulous planning in enhancing digital advertising efforts, underscoring the potential for innovation and growth beyond existing successful strategies.
Does ELEAT Cereal’s digital advertising transformation inspire you? Contact us today.
What where your goals ?
What are your marketing challenges ?
Implementing Polar’s server-side tracking (and pushing this data back to Facebook’s algorithm with the Conversion API Enhancer) didn't just improve the metrics - it transformed them into Eleat’s digital advertising efforts. In comparing the period of August 17th to August 30th with August 31st to September 13th at the Meta ad platform level, we see the below results:
1. Cost-Effectiveness: A 53% reduction in cost per purchase.
2. Profitability: A 99% Return on Ad Spend (ROAS) increase.
3. Efficiency: Meanwhile, Meta ad spend was actually reduced by 17%
Taking a Macro View
Over the comparable two-week periods, the strategies deployed facilitated a 20% reduction in Blended Ad Spend and a 23% leap in Marketing Efficiency Ratio, all while keeping total sales intact.
How did you monitor growth before Polar Analytics ?
What were your needs ?
Harnessing Polar’s server-side tracking technology, ELEAT Cereal transitioned from fragmented data points to a cohesive analytics framework. This transformation enabled data-driven advertising decisions, which, in turn, led to a significant reduction in Ad spending while retaining the sales volume.
This journey reiterates the pivotal role of technology and meticulous planning in enhancing digital advertising efforts, underscoring the potential for innovation and growth beyond existing successful strategies.
Does ELEAT Cereal’s digital advertising transformation inspire you? Contact us today.
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