Razor Group: How to manage a portfolio of 40+ E-commerce Brands

How to manage a portfolio of 40+ E-commerce Brands Seamlessly: Razor Group Global Operations through Polar Analytics

Razor Group: How to manage a portfolio of 40+ E-commerce Brands
Plan
Shopify Plus
Data sources
connected
79
Polar users
35
Queries run
per month

Background: A dominant e-commerce aggregator

Razor Group is a leading e-commerce aggregator with a diversified portfolio of 70+ brands worldwide. Operating in markets like the US, UK, and Germany, Razor deals with various currencies, elevating the complexity of their day-to-day operations.

Lisa leads the direct-to-consumer department at Razor Group. She oversees about ten stores that operate globally and offer diverse products. The challenge was blending data from these different platforms into a unified view. Lisa's experience with Polar Analytics reveals how the platform addresses these challenges effectively.

Lisa Rohrmeier
D2C Lead | Razor Group

Challenge: Simplifying Complex Analytics

Before using Polar, Lisa had to log into multiple platforms manually and even had to convert currencies manually. It was time-consuming and prone to errors, making managing stores and spotting issues challenging.

Lisa found the solution in Polar Analytics while searching for a one-stop platform to consolidate data from multiple stores and currencies. Polar fit the bill by integrating data from platforms like Shopify, Google Analytics, and Facebook Ads, achieving the level of transparency Razor Group needed.

Numbers Speak:
  • 35 Users across departments
  • 205 Custom Metrics
  • 254 Custom Reports
  • 19 Key Indicator Sections
  • 42 Shopify Stores Integrated

Polar is the perfect fit for our unique aggregator use case. I oversee 10+ brands and log in to the App daily; even our finance department uses Polar!

Lisa Rohrmeier
D2C Lead - Razor Group

Key Features and Workflow: A Tailored Experience

- Unified Dashboard: One dashboard for all stores and platforms, simplifying the complex workflow.

- Custom Metrics: With 205 custom metrics, Razor has personalized data points that serve their needs.

- Slack Integration: This feature enables real-time communication with the Polar team, enhancing customer support.

Identifying and Addressing Returns

Razor Group uses Polar to monitor metrics such as return percentages and unfulfilled orders closely. A rise in returns triggers an internal review, making the problem immediately apparent to stakeholders.

"And that's like the next huge advantage of Polar. It makes it very easy for me to present information about the direct-to-consumer department to other stakeholders within the company. They might not know Shopify, they might need to be more savvy regarding performance marketing... Polar makes it very easy for me to create dashboards. For example, saying, hey, this is a list of unfulfilled orders from these and those stores, and I can simply share the dashboard with a colleague from the ERP team, and they can use it every day to check where they need to follow up with the warehouse."

Performance Marketing and ROAS

Polar's detailed metrics on Return on Advertising Spend (ROAS) give Razor the insights they need to assess the impact of both paid and non-paid marketing channels

Conclusion


Razor Group is a best-in-class e-commerce aggregator and recently closed Series C at $88M at a $1.2B valuation.

Polar Analytics has empowered Razor's DTC department to make fast, data-driven decisions, strengthening its position in the global e-commerce arena.
  • Streamlined Workflows: Visibility into each store's performance has simplified operations and saved a considerable amount of time for the team that they can invest in creative strategies
  • Quick Troubleshooting: Issues like warehouse delays are pinpointed promptly, facilitating quick resolution, which ensures continuous growth in profits
  • Easy Onboarding: other team members were quickly onboarded recently and began constructing net sales reports immediately, missing no critical data.

The platform's flexibility, ease of use, and unified metrics have become indispensable tools in their data-driven arsenal.

What where your goals ?

💪

What are your marketing challenges ?

Before using Polar, Lisa had to log into multiple platforms manually and even had to convert currencies manually. It was time-consuming and prone to errors, making managing stores and spotting issues challenging.

Lisa found the solution in Polar Analytics while searching for a one-stop platform to consolidate data from multiple stores and currencies. Polar fit the bill by integrating data from platforms like Shopify, Google Analytics, and Facebook Ads, achieving the level of transparency Razor Group needed.

Numbers Speak:
  • 35 Users across departments
  • 205 Custom Metrics
  • 254 Custom Reports
  • 19 Key Indicator Sections
  • 42 Shopify Stores Integrated
🖥️

How did you monitor growth before Polar Analytics ?

- Unified Dashboard: One dashboard for all stores and platforms, simplifying the complex workflow.

- Custom Metrics: With 205 custom metrics, Razor has personalized data points that serve their needs.

- Slack Integration: This feature enables real-time communication with the Polar team, enhancing customer support.

Identifying and Addressing Returns

Razor Group uses Polar to monitor metrics such as return percentages and unfulfilled orders closely. A rise in returns triggers an internal review, making the problem immediately apparent to stakeholders.

"And that's like the next huge advantage of Polar. It makes it very easy for me to present information about the direct-to-consumer department to other stakeholders within the company. They might not know Shopify, they might need to be more savvy regarding performance marketing... Polar makes it very easy for me to create dashboards. For example, saying, hey, this is a list of unfulfilled orders from these and those stores, and I can simply share the dashboard with a colleague from the ERP team, and they can use it every day to check where they need to follow up with the warehouse."

Performance Marketing and ROAS

Polar's detailed metrics on Return on Advertising Spend (ROAS) give Razor the insights they need to assess the impact of both paid and non-paid marketing channels

What were your needs ?


Razor Group is a best-in-class e-commerce aggregator and recently closed Series C at $88M at a $1.2B valuation.

Polar Analytics has empowered Razor's DTC department to make fast, data-driven decisions, strengthening its position in the global e-commerce arena.
  • Streamlined Workflows: Visibility into each store's performance has simplified operations and saved a considerable amount of time for the team that they can invest in creative strategies
  • Quick Troubleshooting: Issues like warehouse delays are pinpointed promptly, facilitating quick resolution, which ensures continuous growth in profits
  • Easy Onboarding: other team members were quickly onboarded recently and began constructing net sales reports immediately, missing no critical data.

The platform's flexibility, ease of use, and unified metrics have become indispensable tools in their data-driven arsenal.

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