Yellow Pop's Game-Changing Moves with Polar’s Server-Side Tracking

In this case study, we explore how Yellow Pop, a popular online decor store, tackled the issue of missing vital information from their Facebook ads. With the help of Polar’s server-side tracking, Yellow Pop increased their ad data capture, resulting in significant improvements in ad performance metrics over just two weeks. The implementation led to a 36% drop in Cost per Purchase, a 28% boost in Return On Ad Spend.

Yellow Pop, a leading home decor e-commerce business, was grappling with a significant issue related to their digital marketing strategy. Despite a satisfactory purchase event match quality, their Meta Pixel was missing most Facebook click IDs, which led to suboptimal tracking and advertising performance.

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Yellow Pop didn't just sit on the problem; they took action. They brought in Polar Pixel to help with server-side tracking. In simple terms, they decided to capture more details from their ads through a new method. This move was made on June 29th, and the change was clear from the get-go - they started recording more ad activity.
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This strategic change was initiated on June 29th, and a distinct lift in Total Events and % of events received from the server was observed, a notable enhancement from their previous setup that used CAPI through Shopify.

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After 14 days of implementing this server-side tracking strategy with Polar Pixel across their three stores, Yellow Pop achieved impressive results, all while maintaining their ad spend:

• A decrease in the Cost per Purchase by 36%
• An increase in Return On Ad Spend (ROAS) by 28%
• A decrease in Cost Per Mille (CPM) by 4%
• A decrease in Cost Per Click (CPC) by 3%

The server-side tracking implementation boosted their Match Quality Scores, yielding increased advertising efficiency and cost-effectiveness.

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The impact of Polar’s server-side tracking on Yellow Pop's digital marketing strategy has been profound. By capturing more events with the Meta Pixel, Yellow Pop has achieved a significant decrease in their Customer Acquisition Cost (CAC). This optimization resulted in the same amount of ad spend yielding much better results, leading to increased revenue and profitability for the company.

Yellow Pop's experience with Polar's server-side tracking technology is a testament to the potential of strategic and technical digital marketing adjustments. By focusing on improving their tracking infrastructure, Yellow Pop was able to drastically enhance their advertising efficiency, highlighting the role of precise data tracking in successful digital marketing campaigns.