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How The Frankie Shop Supercharged Advertising Efficiency with Polar’s Server-Side Tracking
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Context
Fashion-forward and always trendy, The Frankie Shop had built quite a reputation in the industry. However they encountered a significant challenge: insufficient data capture from Meta Pixel. The effect on their advertising campaigns was tangible—reduced efficiency. The team recognized this challenge not as a setback but as an opportunity for growth.
Their events manager when they came to us:
Only 1.7% of the Click ID were matched. Acknowledging this shortfall was the first step in their journey towards operational excellence.
The Frankie Shop decided to take action, turning to Polar Pixel to implement a fully server-side tracking system.
Transformation with Polar’s Server-Side Tracking
By using Polar Pixel, The Frankie Shop could send more events to their Meta Pixel through the Conversions API. This led to better Match Quality Scores, unlocking new potential in their advertising campaigns.
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The changes were initiated on August 3rd, leading to a clear lift in Total Events and % of events received from the server. This strategic move resulted in 54% of additional conversions reported (59.6% vs. 5.6% before).
Our decision to adopt Polar's server-side tracking wasn't just about solving a problem; it was about seizing an opportunity to be better. The results speak for themselves: -22% in CAC and +30% ROAS.
Results: A Remarkable Transformation
Running ads and spending the same amount without touching any other variables, The Frankie Shop experienced incredible results after just 7 days across their two stores:
- Cost per Purchase decreased by an impressive 22%
- Return on Ad Spend escalated by 30%
- Cost per Click fell by 3%
- Click-Through Rate increased by 6%
These aren't just numbers; they're monumental shifts that impact the bottom line. Think of CAC as your advertising 'price tag.' Lowering it by 22% is like getting a premium marketing campaign at a discount.
Conclusion
With Polar, The Frankie Shop was able to consolidate all data in one place and leverage the server-side pixel to increase events captured by the Meta Pixel. This strategic move resulted in a significant decrease in CAC, all while spending the same amount.
When it comes to digital advertising, there's always room for improvement. And as The Frankie Shop's experience shows, sometimes the right technology and strategic move can make all the difference.
What where your goals ?
What are your marketing challenges ?
By using Polar Pixel, The Frankie Shop could send more events to their Meta Pixel through the Conversions API. This led to better Match Quality Scores, unlocking new potential in their advertising campaigns.
The changes were initiated on August 3rd, leading to a clear lift in Total Events and % of events received from the server. This strategic move resulted in 54% of additional conversions reported (59.6% vs. 5.6% before).
How did you monitor growth before Polar Analytics ?
Running ads and spending the same amount without touching any other variables, The Frankie Shop experienced incredible results after just 7 days across their two stores:
- Cost per Purchase decreased by an impressive 22%
- Return on Ad Spend escalated by 30%
- Cost per Click fell by 3%
- Click-Through Rate increased by 6%
These aren't just numbers; they're monumental shifts that impact the bottom line. Think of CAC as your advertising 'price tag.' Lowering it by 22% is like getting a premium marketing campaign at a discount.
What were your needs ?
With Polar, The Frankie Shop was able to consolidate all data in one place and leverage the server-side pixel to increase events captured by the Meta Pixel. This strategic move resulted in a significant decrease in CAC, all while spending the same amount.
When it comes to digital advertising, there's always room for improvement. And as The Frankie Shop's experience shows, sometimes the right technology and strategic move can make all the difference.
The fastest growing Shopify brands use Polar Analytics
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"Thanks to Polar, our Meta ROAS increased by 41% and cost per purchase dropped by 32%. We will definitely continue to use the enhancer for long runs."
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"Thanks to Polar, we have seen an impressive boost in our Return On Ad Spend by 28%, and we slashed our Cost per Purchase by 36%. We achieved this without changing our ad spend, which was just amazing."
Polar centralizes all data from all brands and enables us to break down any metrics. When adding a new brand: it takes 10 minutes instead of 4 weeks with other tools