Omnichannel Marketing Scorecard for Brand Owners by Andrew Jennings
Andrew Jennings is an Entrepreneur and CMO, a man with multiple hats. Founder of Larsson & Jennings and Edition 3, he knows the need for precise metrics that make a real impact. If you're a brand owner seeking a no-nonsense approach to marketing metrics, this Omnichannel Marketing Scorecard is for you.
Andrew Jennings
Grow Profit
Shopify
Andrew is in the business of building a portfolio of consumer brands, a marketing agency, and a fund. His focus on efficient metrics that matter is reflected in this scorecard, designed to offer brand owners clear, actionable, and meaningful data. This scorecard is a natural extension of his broader work, embodying the same principles of efficacy and precision that guide his brand-building efforts.
This Omnichannel Marketing Scorecard by Andrew Jennings is the comprehensive, straightforward tool you've been looking for. It's tailored for those who want to understand their data without the fluff.
Core Benefits
- Multi-Channel Metrics: Aggregated data from all your marketing channels in one place.
- Focused on Profitability: Gross Profit and MER metrics that directly correlate to your bottom line.
- Actionable Insights: Metrics are chosen for their actionability, allowing you to make quick, data-backed decisions.
Preview of the template
Add target
Total Sales (Blended)
$7,779,292
8%
8%
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Net Sales (Shopify)
$4,994,880
4.80%
4.80%
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Gross Profit (net of expenses) Shopify
$1,605,000
7%
7%
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Total Marketing Spend (Blended)
$853,100
3%
3%
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Blended ROAS (MER)
$4.33
11.90%
11.90%
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Blended CAC (Blended)
$55
10%
10%
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Blended ncROAS
4.5x
12%
12%
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Ad Platforms Impressions
56M
40%
40%
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Ad Platforms CPM
$2.18
-10%
-10%
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% Email Revenues
33%
10%
10%
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% Returns
-13.3%
-13%
-13%
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Average Order Value (Blended)
$124
3.30%
3.30%
